Petro-Piracy: Oil and Troubled Waters

West Africa piracy is the most profitable in the world. Well-organized gangs steal refined oil in contrast to Somali pirates who hold crews and ships for ransom. Like piracy elsewhere, the origins and potential solutions to West African piracy are found ashore—largely in Nigeria. This article argues that oil states in the developing world are shielded from the domestic and international pressures that can bring down their non-oil neighbors. The current international system which makes international recognition, not internal legitimacy or functionality, the key to state authority works to their benefit. It encourages those parts which are valuable to industrialized powers—and to the domestic elites who facilitate and benefit from international legitimization—to function well enough for resource extraction to continue. The security of the state generally matters less than the security of key enclaves— including ships and offshore platforms—which support elite interests.     

Building brands through alternative brand contact communications

Abstract

For many customers and consumers, the brand ‘is the product’. Managers and marketing specialists therefore consider branding as a key strategic tool used to create awareness, reputation and build the organisation's image. The brand image results from contacts that stem from both the marketing and communications domains. To develop a synergistic brand identity all levels of consumer interaction or contact with the brand must be addressed and not only those delivered through planned marketing communications efforts. The purpose of this article is to provide an overview of the theory underlying the perceived nature and role of alternative brand communication contacts, within the context of the outside-in integrated brand contact approach in the South African marketing and communications industry. Certain propositions will be formulated to serve as stimuli that can be used to critically assess the inclusion of alternative brand communications techniques as an extra function of Integrated Marketing Communications (IMC). Suggestions for future research will be offered.

Vir baie verbruikers en kliënte is die handelsmerk die ‘produk’. Bestuurders en spesialiste in bemarking beskou die handelsmerk dus as 'n kern strategiese wapen wat aangewend word om bewuswording en reputasie te bou en die organisasie se beeld te vestig. Die handelsmerkbeeld het sy oorsprong in kontak wat uit beide die bemarkings- en kommunikasiedomeine voortvloei. Die ontwikkeling van die handelsmerkidentiteit op 'n sinergistiese wyse vereis dat alle vlakke van kontak en interaksie met die handelsmerk aangespreek word. Die doel van hierdie artikel is om 'n oorsig te gee van die teorie wat die aard en rol van alternatiewe handelsmerk kommunikasie-kontakte, in die konteks van die uitwaartse-in, geïntegreerde handelsmerk kommunikasie in die Suid Afrikaanse bemarkings- en kommunikasie-industrie, onderlê.     

How virtual are virtual economies? An exploration into the legal, social and economic nature of virtual world economies

Virtual world economies are undoubtedly increasing in growth, participation and importance. Their macroeconomic impact has already been seen as important in the real world economies; however its governance and jurisdiction is unclear. This paper will argue that virtual economies are not actually as virtual as they first appear to be. Secondly the paper argues that because of the real world effects and impacts virtual world economies can have, they should be applicable to real world jurisdictions and regulations. The question that is therefore posed is in which jurisdiction should the legal backbone be placed? The paper will be divided into several parts. Firstly, a background of what virtual worlds are, and what they mean in linguistic definition. Secondly, a review of law economics and history shall be considered to determine that what is once considered ‘other worldly’ is accepted as the norm. Thirdly, the paper will consider a virtual world economy, namely that of Second Life to establish the real world impacts that virtual world economies can have. Fourthly, the paper will consider two case studies of financial crisis occurring in the virtual worlds and the synergies we can draw from the real world. Finally, the paper will conclude with the proposition that legal governance is required and will enable what is already a lucrative business to flourish further within the realms of possibility and not virtually.