Money,mail and markets: Reflections on direct mail in American politics

Direct mail has become one of the orthodox stage properties of America's campaigns, and its successes include the transformation of Republican contributors from a rich coterie to a broad base of donors. But while its role is acknowledged, it has not been fully explained: rather, the mail is treated as a magical if somewhat erratic panacea.This article attempts to remedy that deficiency. Direct mail succeeds because unlike other media it can deliver a specialized message to distinctive groups, made personal through the agency of new technology and therefore engendering unique loyalties. The mail represents activism for the inactive, bringing political expression and influence to an alienated provincial conservatism, and it works by the diligent discovery of names and personal details of prospective supporters. But success is not inevitable. When time is short, or where obscure local candidates solicit national support, direct mail will give its employers disappointing results.     

The Observers Observed

Donna Haraway, Primate Visions: Gender, Race, and Nature in the World of Modern Science (Routledge, 1989), £40 hardback.

Mary Jacobus, Evelyn Fox Keller, Sally Shuttleworth (eds), Body/Politics: Women and the Discourses of Science (Routledge, 1990), £35.00.

Ludmilla Jordanova, Sexual Visions: Images of Gender in Science and Medicine between the Eighteenth and Twentieth Centuries (Harvester Wheatsheaf, 1989), £21.25 hardback, £12.95 paperback

Londa Schiebinger, The Mind Has No Sex? Women in the Origins of Modem Science (Harvard University Press, 1989), £23.50.     

Coalitions of Contention: The Case of the WTO Protests in Seattle

Coalitions of organizations are cooperative arrangements that require ongoing management of conflicts among members and potential members. Using data on both successful and unsuccessful attempts at coalition building during the 1999 protests against the WTO in Seattle, we explain the variation in the formation of one type of coalition of organizations, the 'event coalition', in which social movement organizations coalesce around a specific protest event. We find that objectively common organizational interests and framing are necessary but not sufficient for explaining coalition partnering. Organizational representatives must also calculate a benefit from pooled resources and be able to commit credibly to delivering promised resources and to resolving the inevitable tensions that arise among coalition partners.