The selling of the President 2004: a marketing perspective

• George W. Bush won the 2004 US Presidential election despite the facts of one thousand people losing their life in the Iraq war, the highest rate of increase in unemployment in 70 years and a vitriolic propaganda campaign (Michael Moore, etc.) against him. This case study seeks to explain the success through the prism of marketing theory and conceptual structures, that is, that the Bush team had a superior communications strategy and, within those parameters, superior marketing elements. Thus we seek to surface and integrate a number of causal explanations for his victory that arose from a political marketing orientation, specifically the offer of a ‘coherent narrative’; the conduct of a ‘permanent campaign’; more effective negative advertising (especially by pro‐Bush 527 groups), targeting and packaging; the success of the late campaign ‘big tent’ ploy. None of this however seeks to exclude the more purely political explanations for his success (located in such phenomena as the mobilization of the ‘Christian Right’ and the continuity to the aura attached to the ‘911 President’); nor is the application of marketing thought to political contexts treated uncritically.
• A further aim is to introduce political marketing modes of analysis to a political science audience—not to present them as a new ‘correctness’, for they are certainly vulnerable to challenge, but rather to precipitate more of an intellectual exchange between these two disciplines.

Copyright © 2007 John Wiley & Sons, Ltd.     

Fracture patterns on the infant porcine skull following severe blunt impact

The objective of this study was to document patterns of fracture on infant porcine skulls aged 2-28 days (n = 57) because of a single, high energy blunt impact to the parietal bone with rigid (nondeformable) and compliant (deformable) interfaces. Fracture patterns were mapped using Geographic Information System software. For the same generated impact force, the rigid interface produced more fractures than the compliant interface for all ages. This study also showed that this increased level of impact energy versus an earlier study using a lower energy resulted in new sites of fracture initiation and also caused previously defined fractures that propagate into an adjacent bone. Several unique characteristics of bone and diastatic fracture were documented as a function of specimen age, impact energy, and interface. These data describe some baseline characteristics of skull fracture using an animal model that may help guide future studies from forensic case files.     

The Life of an Academic: Examining the Correlates of Job Satisfaction Among Criminology/Criminal Justice Faculty

This research examined job satisfaction among members (N?=?1,057) of the American Society of Criminology (ASC) and the Academy of Criminal justice Sciences (ACJS). In particular, the research looked at what factors are related to job satisfaction (enjoyment). We explored substantive personal and professional correlates such as stress, family life, and scholarly productivity. A host of demographic factors including gender, race and income, were also included in the analysis. The multivariate analysis revealed that those criminologists with more journal article publications, and devote more time to family and friends, had high job satisfaction. Conversely, criminologists living in the south had low job satisfaction compared to those living in other parts of the country. The paper ends with a call for the continuing exploration of the personal and professional correlates of job satisfaction among criminologists.     

European political cooperation and Southern Africa

Since around the turn of the century, the Nuclear Non-Proliferation Treaty (NPT) has suffered fundamental challenges from several quarters, which has led to a number of proposals to reinforce the non-proliferation regime. Among the most effective are a ban on sensitive nuclear transfers and the universalisation of the Additional Protocol. The former proposal, although not agreed upon in the NSG, has been virtually realised as a moratorium within the G-8 framework. It would be advisable for the G-8 to do the same with regard to the latter proposal.     

The Development and Application of Random Match Probabilities to Firearm and Toolmark Identification

The field of firearms and toolmark analysis has encountered deep scrutiny of late, stemming from a handful of voices, primarily in the law and statistical communities. While strong scrutiny is a healthy and necessary part of any scientific endeavor, much of the current criticism leveled at firearm and toolmark analysis is, at best, misinformed and, at worst, punditry. One of the most persistent criticisms stems from the view that as the field lacks quantified random match probability data (or at least a firm statistical model) with which to calculate the probability of a false match, all expert testimony concerning firearm and toolmark identification or source attribution is unreliable and should be ruled inadmissible. However, this critique does not stem from the hard work of actually obtaining data and performing the scientific research required to support or reject current findings in the literature. Although there are sound reasons (described herein) why there is currently no unifying probabilistic model for the comparison of striated and impressed toolmarks as there is in the field of forensic DNA profiling, much statistical research has been, and continues to be, done to aid the criminal justice system. This research has thus far shown that error rate estimates for the field are very low, especially when compared to other forms of judicial error. The first purpose of this paper is to point out the logical fallacies in the arguments of a small group of pundits, who advocate a particular viewpoint but cloak it as fact and research. The second purpose is to give a balanced review of the literature regarding random match probability models and statistical applications that have been carried out in forensic firearm and toolmark analysis.     

Federal, state, and local governments: evaluating their separate roles in US growth

We use US county level data from 1970 to 1998 to explore the relationship between economic growth and government employment at three levels: federal, state and local. Increases in federal, state and local government employments are all negatively related to economic growth. We find no evidence that government is more efficient at lower levels. While we cannot separate out the productive and redistributive services of government, we document that the county-level income distribution became slightly more unequal from 1970 to 1998. We conclude that a release of government-employed labor inputs to the private sector would be growth-enhancing.