Ambassador David Bruce and “LBJ's War”: Vietnam Viewed from London, 1963–1968

Recent decades have seen growing historical interest in “second rank” officials who, whilst they do not play a leading role in government or political movements, can influence the way decisions are shaped and executed. At the same time, the interest of scholars in American policy during the Vietnam War shows no signs of abating. This article investigates the experience of one second rank official during the war, David Bruce, who was Ambassador to London during 1961–1969. Making particular use of Bruce's extensive diaries, it traces his shifting views on the war, looks at the extent to which he shared the outlook of other official,s and asks what influence, if any, he had on events. It argues that, whilst he always remained loyal to his own government and often mirrored the outlook of the Johnson Administration, Bruce had his own perspective on events, was consistently critical of American tactics on the ground, and, in Spring 1967, influenced by Robert McNamara, became an early advocate of retrenchment.     

Hearts of Darkness: white women write race

Abstract

In an effort to popularise the gas stove, boost sales and minimize the genuine and perceived dangers of using this volatile domestic appliance, late Victorian gas managers and stove manufacturers employed female cookery teachers to perform public demonstrations at trade exhibitions throughout the country. Eventually, these women comprised a special department of gas sales, calling directly on customers in their homes to offer personal instruction in the proper use and care of gas stoves. Part social workers, part salesgirls, the ‘lady demons’, short for lady demonstrators, moved between the traditionally gendered separate spheres of work and home, consciously constructing a professional image that reconciled the social tensions of this new occupation. They offer an early example of women's entrance into the corporate business world, the feminisation of consumption, and the combination of customer service with social welfare.     

Confrontation and co‐operation in the Indian Ocean

The end of the Cold War has created new dangers and opportunities. The formation of an Indian Ocean Rim trading bloc has the potential to benefit some of the poorest people in the world. Regional maritime co‐operation could provide the catalyst for alleviating poverty on the Indian Ocean Rim by giving a spurt to incomes and employment from the seas.