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The Interface between Western and Indigenous Signs in Zanu-PF Advertisements for July 2013 Elections
Albert Chibuwe 《Communicatio》2013,39(3):1-16
ABSTRACTPolitical contestation in Zimbabwe post-2000 has been largely acrimonious. In the electoral domain of the epoch, political advertising, has been one of the key tools through which this contestation took place. However, these advertisements have been barely studied and those that have made an attempt to study them did not examine them from advertising theory and/or sign theory perspective. The study argues that locating the analysis of political advertisements in advertising theory and sign theory presents an opportunity to gain insights into how political products gain sign value, exchange value and utility value. The study deploys advertising theory and sign theory to examine the value that selected indigenous and Western signs used by the Zimbabwe African National Union-Patriotic Front (ZANU-PF) invest in the political products: ZANU-PF and Mugabe. By interrogating four purposively selected signs in ZANU-PF advertisements for the July 2013 elections, I seek to establish how political products are produced as signs and signs as political products. The selected signs are subjected to semiotic analysis. The findings show that ZANU-PF's use of these valorised Western and indigenous, often contradictory, signs is designed to appeal to votes on the basis that it is a democratic, divine anointed, Christian and African-oriented party. 相似文献
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Albert Meijer 《Public administration review》2013,73(3):429-439
This article contributes to the growing body of literature on government transparency by developing a model for studying the construction of transparency in interactions between governments and stakeholders. Building on theories about complex decision making, a heuristic model is developed that consists of a strategic, a cognitive, and an institutional perspective. To test the model's value, it is applied to two empirical cases: Dutch schools and the Council of the European Union. Applying the model to the school case provides insights into the connection between the introduction of transparency and the transformation in arrangements for safeguarding school quality. The case of the Council of the European Union highlights the role of transparency in the transformation of the council from a supranational to an intergovernmental body. The article concludes that the heuristic model, together with in‐depth, longitudinal case studies, helps us understand government transparency in relation to broader transformations in the public sector. 相似文献
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Strasser S Zink A Kada G Hinterdorfer P Peschel O Heckl WM Nerlich AG Thalhammer S 《Forensic science international》2007,170(1):8-14
We present a new tool for the estimation of the age of bloodstains, which could probably be used during forensic casework. For this, we used atomic force microscopy (AFM) for high-resolution imaging of erythrocytes in a blood sample and the detection of elasticity changes on a nanometer scale. For the analytic procedure we applied a fresh blood spot on a glass slide and started the AFM detection after drying of the blood drop. In a first step, an overview image was generated showing the presence of several red blood cells, which could easily be detected due to their typical "doughnut-like" appearance. The consecutively morphological investigations in a timeframe of 4 weeks could not show any alterations. Secondly, AFM was used to test the elasticity by recording force-distance curves. The measurements were performed immediately after drying, 1.5 h, 30 h and 31 days. The conditions were kept constant at room temperature (20 degrees C) and a humidity of 30%. The obtained elasticity parameters were plotted against a timeline and repeated several times. The elasticity pattern showed a decrease over time, which are most probably influenced by the alteration of the blood spot during the drying and coagulation process. The preliminary data demonstrates the capacity of this method to use it for development of calibration curves, which can be used for estimation of bloodstain ages during forensic investigations. 相似文献
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Technology development and democratization have been identified as the general drivers of the worldwide thrust in transparency. But what transparency regimes do these drivers generate in different countries? This mixed method study indicates that national regimes are different due to pre-existing institutional differences and critical junctures in the historical development of transparency regimes. Our analysis shows that the U.S. transparency regime can be characterized as a rules-based approach while a principles-based transparency regime prevails in the Netherlands. This article nuances the debate about the global character of transparency and highlights two different outcomes of the push for transparency. 相似文献
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