Some effects and noneffects of campaign commercials: An experimental study

This paper addresses the question of how TV commercials can be used to build support for a candidate. Employing experimental methods, the authors tested the independent effects of several advertisement variables. Spot advertisements of an actual congressional candidate were produced by the authors and shown to groups of viewers who had no other information about the candidate. Evaluation of the candidate differed little among experimental groups, and the lack of extreme differences suggests that the extent to which voters can be manipulated by manufactured images is severely limited. The implications of these findings for candidates and campaign professionals are discussed.     

A new method for locating saliva stains-spotty paper for spotting spit

A convenient method of locating saliva stains has been devised. Filter paper covered with blue coloured starch fragments is laid on the material to be tested. Salivary amylase hydrolyses the starch on the areas of paper corresponding to saliva stains, which are then delineated as clear zones whereas negative areas remain speckled with blue particles.     

FOOD SECURITY AND AGRICULTURAL DEVELOPMENT POLICIES IN THE MIDDLE EAST

Despite petrodollars, ideological and economic divisions in the Middle East make for difficult agricultural development. High food deficits plague the area and projections are for Increased consumptlon and food shortfalls. However, the area has seen some dramatic production and development growth and external food aid t ofurther this development seems worthwhile for the Middle East and the West.