Dynamic Success on YouTube: A Longitudinal Analysis of Click Counts and Contents of Political Candidate Clips during the 2009 German National Election

Since the 2008 Obama victory, mass media and academic research have contributed to the widespread notion that modern political campaigns are won in the so-called ‘web 2.0’, more precisely on YouTube. While respective studies were able to identify some major factors for the success of political YouTube videos, some videos ‘failed’ to have the presumed success online. This lack of clarity has not been convincingly explained by cross-sectional designs without taking into account the dynamic aspects of the success of YouTube videos. This study evaluates and validates the impact of presentation, professionalism, topic, age and the typical slope of the website-visits over time on the total amount of page visits. Political YouTube videos were analysed over a five-month period before the 2009 German national election. Most strikingly, one has to ignore some of the YouTube conventions to be successful on the platform during an election campaign, like uploading user-generated content.     

Hearts of Darkness: white women write race

Abstract

In an effort to popularise the gas stove, boost sales and minimize the genuine and perceived dangers of using this volatile domestic appliance, late Victorian gas managers and stove manufacturers employed female cookery teachers to perform public demonstrations at trade exhibitions throughout the country. Eventually, these women comprised a special department of gas sales, calling directly on customers in their homes to offer personal instruction in the proper use and care of gas stoves. Part social workers, part salesgirls, the ‘lady demons’, short for lady demonstrators, moved between the traditionally gendered separate spheres of work and home, consciously constructing a professional image that reconciled the social tensions of this new occupation. They offer an early example of women's entrance into the corporate business world, the feminisation of consumption, and the combination of customer service with social welfare.     

Confrontation and co‐operation in the Indian Ocean

The end of the Cold War has created new dangers and opportunities. The formation of an Indian Ocean Rim trading bloc has the potential to benefit some of the poorest people in the world. Regional maritime co‐operation could provide the catalyst for alleviating poverty on the Indian Ocean Rim by giving a spurt to incomes and employment from the seas.     

The influence of shared R&D-project innovativeness perceptions on university-industry collaboration performance

The Journal of Technology Transfer - University-industry collaboration (UIC) partners’ different organizational backgrounds entail socialization with distinct thought worlds, management...     

The Impact of Child‐Parent Psychotherapy on Child Dependency Court Outcomes

Although parental compliance with court orders in child welfare cases is key to achieving physical parent‐child reunification and successful case closure, little research has examined how parent‐child relationship‐focused rehabilitative services uniquely influence case outcomes. This project fills this gap by investigating links between court ordering of and parental participation in Child‐Parent Psychotherapy (CPP) with court outcomes. Data were obtained from court records of 448 court‐involved parents. Hierarchical regressions revealed that greater participation in CPP led to reunification and successful case closure but not faster case closure. Courtroom professionals should consider parent‐child relationship‐based therapies as tools for achieving child welfare goals.