Dynamic Success on YouTube: A Longitudinal Analysis of Click Counts and Contents of Political Candidate Clips during the 2009 German National Election

Since the 2008 Obama victory, mass media and academic research have contributed to the widespread notion that modern political campaigns are won in the so-called ‘web 2.0’, more precisely on YouTube. While respective studies were able to identify some major factors for the success of political YouTube videos, some videos ‘failed’ to have the presumed success online. This lack of clarity has not been convincingly explained by cross-sectional designs without taking into account the dynamic aspects of the success of YouTube videos. This study evaluates and validates the impact of presentation, professionalism, topic, age and the typical slope of the website-visits over time on the total amount of page visits. Political YouTube videos were analysed over a five-month period before the 2009 German national election. Most strikingly, one has to ignore some of the YouTube conventions to be successful on the platform during an election campaign, like uploading user-generated content.     

Tools for co‐operation with the international community

Looking at processes of engagement between international actors in the Industrialised North, notably the G8 and Organisation for Economic Cooperation and Development (OECD).     

Recent books on the East

The following paper was discovered by Laurence Evans, Professor of History at the State University of New York at Binghamton, during the course of research in the files of the Department of State (to which Department the paper had been made available in 1918 for use as background information by the American Delegation at the Peace Conference), and Professor Evans has kindly communicated it to the Society. Its contents are not included in the book on Mecca which Snouk published in German, and it is not among the scattered articles in Verspreide Geschriften (1923–27). That collection does, however, include another essay about Ahmad Dahlan, in Dutch, entitled “Een rector der Mekkaansche universiteit”, originally contributed to a learned journal and reprinted in vol. 111, pp. 65–122. [We are printing this paper in good faith believing it to be previously unpublished. Ed.]     

Reformfähigkeit messen? Konzeptionelle Überlegungen zu einem Reformfähigkeitsindex für OECD-Staaten

In the present article, I propose to determine reform capacity based upon policy outcomes and the governing performance of executives. Both components shall be measured through expert assessments and quantitative data for the 30 OECD member states in order to construct an index of reform capacity. The concepts underpinning the index are explained and compared with existing approaches of performance and governance measurement. Criteria are developed to assess the strategic capacity of governments and the accountability-generating functions of political actors surrounding the government. The envisaged measurement and aggregation methods are described and the potential of the proposed approach is discussed.