Polling effects in election campaigns

The effects of polls on public opinion and voting behavior have begun to attract considerable attention. However, aside from experimental studies and research on exit polls, the impact of preelection polls has not received adequate analysis. This paper investigates whether exposure to polls released during the campaign influences voter choices and how the electoral context of referendum versus candidate elections makes a difference in terms of polling effects. These questions were addressed in a cross-election comparison of the 1980 presidential campaign and a 1986 state referendum on the right-to-life issue. Basically, I found significant effects during the referendum, but weak effects in the presidential general election.     

Surrogate Versus Direct Measures of Political Culture: Explaining Participation and Policy Attitudes in Illinois

To date, there has been little persuasive validation of Elazar'sconcept of political subcultures as it applies to mass publics.This study represents an attempt to establish an agenda forfuture research utilizing this popular formulation of the relationshipbetween the citizen and government. A statewide sample of 805residents of Illinois was given agree-disagree statements representingElazar's individualistic, moralistic, and traditionalistic subcultures.The data are used to explore three basic research questions:Do individuals discriminate themselves along the political subculturedimensions suggested by Elazar? Can region of residence, religion,or ethnicity be used as surrogates for individual level politicalculture? And, can political culture, measured directly at theindividual level, add significant independent explanation ofpolitical behavior and opinions beyond that of socioeconomiccharacteristics?     

Do Candidates Matter? Constituency-specific Vote Changes for Incumbent MPs, 1983–1987

The assumption that candidates make a difference to electoral outcomes in British general elections is tested through a comparison of the 1983 and 1987 general elections. Incumbent's Constituency-specific Vote Change (ICVC) between the June 1983 and June 1987 British general elections is measured by subtracting the average regional vote change for the incumbent's party from the constituency vote change registered by the incumbent. Regression analysis finds ICVC to be most significantly influenced in both the Labour and Conservative parties by the incumbent's length of tenure, displayed especially in the higher ICVC registered by first-term incumbents than by more senior incumbents. Variables indicating the security or insecurity of the seat in electoral terms are significantly related to ICVC in the Conservative but not in the Labour case. The findings for Labour indicate ICVC to be greater where electoral security is greater. This finding might be explained by successful Conservative party concentration on constituencies in which Labour incumbents appear to be vulnerable.