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Although prior research establishes the important effect perceptions of compassion have on vote choice, no systematic research examines why some candidates are perceived as more caring than others. In an era where television and social media put candidates’ personalities front and center, the lack of research on this topic is problematic. In this article, I explain why voters view some candidates as more caring than others. I argue that voters view politicians as compassionate when there is a commonality to link them. A commonality demonstrates an empathetic connection, or the ability to understand another’s feelings. This, in turn, convinces voters that the politician is sympathetic, or willing to do something to help. Without an empathetic connection, claims of sympathy by politicians will be viewed with greater levels of skepticism. I generate a classification system for the sources of commonality that link voters with politicians, including shared experiences, shared emotions, and shared identities. Using three survey experiments, I show how candidates can build empathic bonds with voters and better their chances of election.
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