Ethical issues in pro‐social advertising: the Australian 2006 White Ribbon Day campaign

• The Australian White Ribbon Day 2006 campaign was severely criticized by mental health professionals and those working in the family and domestic violence sector because of depictions of suicide and self‐harm in the television advertisement and accompanying promotional materials. The White Ribbon Day (WRD) National Leadership Group (NLG) rejected all requests by concerned groups to not use these campaign materials. They and their apologists claimed that such violent imagery was necessary to attract men's attention and was being misinterpreted as depicting suicide attempts.
• With preliminary ethics approval we set out to assess reactions to the television advertisement. After 24 interviews, the testing was terminated by the university research ethics officer after two male respondents demonstrated significant distress after viewing the ad. Furthermore, the results by that stage showed that there were perceived messages of suicide in the ad. These results were sent to the WRD NLG with a request to reconsider proceeding with the television advertisement and associated materials. Mental health and domestic violence organizations lodged similar requests. All requests were rejected. The case raises a number of ethical issues for pro‐social organizations when dealing with sensitive issues and using execution techniques that may impact negatively on vulnerable audiences.

Copyright © 2009 John Wiley & Sons, Ltd.     

Under development and modes of production: A reply to Nicos Mouzelis

What follows is a reply to a number of points raised by Nicos Mouzelis in his review of my book, From Modernisation to Modes of Production: A Critique of the Sociologies of Development and Underdevelopment (Macmillan 1979, £4.95 paper) in The Journal of Peasant Studies, Volume 7, No. 3, April 1980. I focus on Mouzelis’ arguments that my framework for analysing Third World societies is ideological and reductionist. I try to show how the analysis put forward in my book can be used to analyse what for me is the central problem of ‘development ‘ ‐ namely the relations between the restricted and uneven capitalist development characteristic of Third World societies, their class structures, forms of state and development strategy. I also examine the relevance of Mouzelis's alternative ‐ of inter‐relating structuralist and action perspectives ‐ and suggest that the framework put forward in my work can deal more adequately with the issues raised by Mouzelis in his review. I agree with Mouzelis that the most fruitful debates in the Sociology of Development currently centre on the relevance of the Marxist approach, and view my comments here as part of this wide‐ranging, continuing debate, of which my work forms a part.     

A Poisson model of incidents of international terrorism in the United States

Abstract

Various haphazard, and often uncoordinated, efforts have been devoted to discouraging and combatting terrorism. Unfortunately, there has been a noticeable lack of quantitative studies of the problem of terrorism. Nevertheless, it can be expected that the problem of international terrorism will eventually be a focus for operations researchers. A factor fundamental to any OR study is an understanding of the underlying generating process for incidents of terrorism. Based on incidents of terrorism from 1968 to 1974, this paper notes that the Poisson is a good model for the occurrence of incidents of international terrorism in the United States. Results of both chi‐square and Kolmogorov‐Smirnov tests are presented. Finally, an unusual result, inconsistent with popular beliefs, is noted.