Reform of International Monetary System and Construction of Global Monetary Security Mechanism: Connections and Problems

The international monetary system is the basis to establishing a comprehensive global financial safety mechanism. To understand the internal connections between the reform of the international monetary system and the global safety mechanism has important policy implications. The reform of the international monetary system and the construction of the global safety network are inherently related to each other. Risk management and crisis response are the functions of the international monetary system and serve to ensure the safety of the global fi nancial system; liquidity management and international exchange rate coordination are conducive to the maintenance of the stability of the global financial system. International exchange rate coordination, the control of spillover effect of US monetary policies and the reform of governance structures of the international monetary system contribute to global fi nancial safety. However, the reform of the international monetary system and the establishment of the global fi nancial safety mechanism are faced with problems such as Triffin Dilemma, the technical shortcomings of global financial system, the ill coordination of global and regional fi nancial security network and the growing number of political issues involved. In order to build a sound global fi nancial safety system, cooperation should be enhanced in the following fi ve aspects: to promote the reform of the Bretton Woods institutions; to build the global financial safety network; to establish the liquidity management system; to facilitate the construction of the super sovereign currency; and to deepen regional monetary cooperation.     

Geographic proximity and university–industry interaction: the case of Mexico

This paper analyses whether geographic proximity favours specific channels of university–industry interaction when firms collaborate with universities and with government research centres. Our study also provides insights regarding the relationship between the associated channel and the role of firms’ absorptive capacities. Our results show that firms with higher levels of absorptive capacities tend to interact more independently of their location. Additionally, interaction with non-local universities generally includes the transfer of codified forms of knowledge, while links with local universities includes more tacit forms of knowledge. Policy implications derived from this analysis focus on fostering interaction at local and non-local levels.     

The role of mitigation and strengthening cognitive operations in brand names design: a case study of Spanish and American wine brands

Despite the relevance of powerful brands in the present-day market, research on the process of brand name design from a cognitive perspective focuses almost exclusively on the effects of the use of conceptual metaphor, and to a lesser extent, metonymy, overlooking the role played by other cognitive strategies. This paper analyzes the potentiality of mitigation and strengthening cognitive operations as tools for the systematic, risk-free design of new brand names with highly predictable and felicitous connotations. In particular, it focuses on their role in the systematic generation of axiologically positive brands in both Spanish and American wine labels, thus largely reducing the need for the costly and time-consuming cultural checks that branding companies need to run on new brand names before their commercial launching. In so doing, the interaction of the two aforementioned cognitive operations with a number of pragmatic principles and cultural models of social interaction, and their subservience to other cognitive operations, like those of comparison, correlation, and domain expansion and reduction, are also considered. The results of the study offer new insights on the semantics of commercial brand names which should prove useful for branding professionals, as well as data of interest to linguists dealing with inter-linguistic issues and cognitive modeling alike.