Passengers or political actors? Children's participation in transport policy and the micro political geographies of the family

Transport is currently at the forefront of the political agenda. Successive government transport policies have increased the spatial mobility of the majority of the UK population, largely through encouraging car ownership and use. However, transport and children's geographers have highlighted that children are one social group that face increasing restrictions on their independent spatial mobility. These spatial restrictions are caused in part by safety fears originating from traffic generated by other people's mobility. Thus, with the exception of a few local initiatives such as ‘Safer Routes to School’, current transport policy fails to treat children as political citizens, neglecting to represent or respond to their travel needs. As a result of increasing restrictions on their mobility, children are increasingly escorted by adults in cars. Thus, the car is becoming an increasingly significant social space of childhood. However, little is known about the decision-making processes that result in car use. This paper examines, at the micro level, the everyday familial politics concerning the decision-making processes regarding car use and, more specifically, whether children, as political actors, are included in this process. The paper also discusses the possibilities for promoting children as political citizens at the macro level, by examining mechanisms for incorporating the views and transport needs of children into transport policy and planning.     

A theoretical framework for the online consumer response process The article is based on Janette Hanekom's Master's dissertation entitled A theoretical framework for the online consumer response process,Department of Communication Science,Unisa, April 2007.

Abstract

This article describes the foundation and development of a theoretical framework for the online consumer response process. It is based on theoretical criteria for web-based commercial communication and the online consumer response process. Central to this article is the development of the concept of web-based commercial communication. This includes all advertising, marketing communication, public relations and promotional messages on the World Wide Web which are intended to move the consumer through certain response phases to the point of purchasing or proceeding to any other type of action; the identification of the marketing communication paradigm shift from offline to online; and the comparison between online and traditional mass media audience characteristics. A theoretical conceptualisation of the online consumer response process is undertaken and an analysis of consumer response models and the theory of the general consumer response process is performed. This article is a theoretical exploration of the phenomenon of ‘online consumer response’ and the proposed theoretical framework is intended to address the dearth of literature on the topic.     

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Abstract

In spite of the increased emphasis being placed on integrated marketing communication (IMC), limited attempts have been made to critically analyse existing viewpoints, the evolution of the concept and its application. The research problem of this article is based on this limited mindset, which has arguably created a problem in understanding IMC as a process and in the integration of actions, which appear to be superficial in most cases. The main objective here is to contribute to these viewpoints by addressing the problem through an analysis of existing literature, to stimulate much-needed necessary debate on this phenomenon and advance IMC thinking, which is increasingly being challenged from the perspective of the emerging paradigm of strategic communication. This is done through a combined categorical, theoretical and integrated communicative perspective. The author highlights the need to approach IMC thinking from a strategic and corporate brand perspective, which could help engender dramatically changing expectations and demands across organisations, for a clear understanding of IMC practice and theory. Subsequently, taking an alternative re-orientated strategic perspective, based on all current approaches, is proposed into what is termed ‘strategic integrated communication’ (SIC). The focus in SIC is on the strategic intent of the organisation to enhance strategic, integrated communication and knowledge management of information through creative media strategies and environmental scanning. All of this should be based on trust, loyalty, integrity and credibility, to maintain valuable long-term stakeholder relationships.     

State political culture, primary frontloading, and democratic voice in presidential nominations: 1972–2000

In light of the notorious “frontloading” phenomenon in U.S. presidential nominating elections, this paper examines the relationship between state political culture and state primary scheduling, for the purpose of understanding how differences in institutionalized community values may have affected the equity with which democratic voice has been distributed in modern presidential nominations. Using stratified event history analyses of nomination campaign schedules from 1972 to 2000, we find that “moralistic” states tend to schedule primary dates earlier in the campaign season than do individualistic or (especially) traditionalistic states, particularly in states with more ideologically liberal elites. Moreover, this tendency toward frontloading among moralistic states becomes more dramatic as racial homogeneity increases relative to other states. These results disturbingly reveal that the democratic voices of racial minorities have often been muffled under the modern institution of presidential nominations.     

Bureaucrats and Politicians in Britain

The distinctive relationship between bureaucrats and politicians in Britain has been much noted around the world and often used a model by reformers. However, both Conservative and Labour governments have displayed dissatisfaction with the bureaucracy and have made important changes in the "Whitehall model." Some of these changes have reduced the degree to which British politicians have been unusually dependent on a career bureaucracy that is insulated from partisan politics.