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111.
This article investigates brand architecture by analyzing stakeholder perceptions of brand images when a new joint brand is created for the existing brands of three arts organizations. The theoretical framework is based on previous literature on brand architecture and brand image. The empirical study is based on a quantitative, 418-respondent survey among stakeholders of these three arts organizations. The study makes two major theoretical contributions. First, the results show that the new joint brand can be endorsed by the existing sub-brands, contrary to brand-architecture literature. Second, even in the case of a new brand, stakeholders perceive the functional attributes as important.  相似文献   
112.
An examination of how the worsening AIDS epidemic in Africa has been used to construct a simplistic and racial view of Africa in the West as a continent that is homogenous, backward, sexually permissive, unpredictable and in need of control, advice and help from outside.  相似文献   
113.
This article discusses four basic characteristics of Steven Chaffee's research: going beyond the "common research wisdom," careful explication of concepts, avoiding unsubstantiated charges against the media, and investigation of the social aspects of communication. The evolution of political socialization research is used as an example of how these characteristics have strengthened Chaffee's contribution to that area and to the larger field of political communication. It is argued that the future of this field would benefit from emulation of these characteristics. Continuing problems of political communication research are noted, and various emerging problems are discussed.  相似文献   
114.
This article responds to an earlier analysis by Kavanagh which criticised the basic thesis of McKenzie's British Political Parties. The author of the present article believes that Kavanagh made some important criticisms of McKenzie, but it is still true that power in the Labour Party is similarly distributed to power in the Conservative Party ‐ broadly the parliamentary party is autonomous, and the Leader, especially in government, is in control of the party. Events since 1983 have served to underline this fact.  相似文献   
115.
During the 1970s the Whitlam government in Australia and the Kirk government in New Zealand each adopted a policy of new nationalism in an attempt to come to terms with a rapidly changing and increasingly decolonised world marked by the decline of Britain as an economic and military force in the world. In each case this new nationalism prioritised local and national identities over a larger pan‐British identity. Both governments were more inward‐looking and yet also more engaged with the Asia‐Pacific region than their predecessors. They promoted their own national distinctiveness and independence, while also forging closer relationships with each other and the wider region. Both embraced a new understanding of their geographic position and repudiated the idea that Australia and New Zealand were European nations on the edge of Asia. The nationalisms they promoted were remarkably similar, yet there are important differences that reflect their different ethnic makeup and geographic position.  相似文献   
116.
The theory of “preventive war” states that, under certain conditions, states respond to rising adversaries with military force in an attempt to forestall an adverse shift in the balance of power. British and French passivity in response to the rapid rise of Germany in the 1930s would appear to constitute one of the leading empirical anomalies in the theory, one the theory's proponents must explain. After clarifying the meaning of the preventive motivation for war and specifying the conditions under which it should be the strongest, we examine French and British behavior in the crises over the Rhineland in 1936 and Sudeten Czechoslovakia in 1938 through an intensive study of government documents and private papers. We argue that French political leaders, anticipating a continuing adverse shift in relative power, wanted to confront Hitler, but only with British support, which was not forthcoming. British leaders believed, even by 1936, that the balance of power had already shifted in Germany's favor, but that German ascendancy was only temporary and that British rearmament would redress the balance of power in a few years. We contrast our argument with alternative interpretations based on domestic political pressures and ideologically driven beliefs and interests.  相似文献   
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User charge is an alternative option to privatizing public service provision. But its use as a policy instrument, compared with that of asset sales or contracting out, for instance, is less researched and documented. This paper tries to fill the gap. By contrasting the experiences of employing user charge for two public services in Hong Kong with diametrically opposing results, this paper offers preliminary conclusions on several lessons, which governments, in their drive toward improved efficiency, can learn in commercializing their trading activities. Implications to public policy making are also suggested. These include: the user-pays principle has to be applied equitably, the public service market has to remain depoliticized, the management has to be transformed to behave more entrepreneurially, and the users have to be educated.  相似文献   
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