Generational changes and party identification

The party identification of nonblack voters, separated by region, is examined within three broadly bounded cohorts or political generations consisting of those whose first votes were cast prior to 1932, those of the New Deal era whose first votes were cast between 1932 and 1964, and the post-New Deal generation who have come of voting age since 1964. Inter- and intragenerational comparisons are presented for three political eras reflected in NES data: 1952–60, 1964–76, and 1980–88. Outside the South, the post-New Deal generation was more pro-Democratic in the period 1964–76 than was the older New Deal generation. However, they also led the surge away from the Democrats and to the Republican party between 1980 and 1988. Nevertheless, in the latter period they were less dominantly Republican than were the members of the New Deal generation. In the South the better educated voters of the post-New Deal generation led the realignment that largely eroded the Democratic plurality between 1960 and 1988. Nationally, the policy preferences of the post-New Deal generation in the 1980s further polarized party differences between Democrats and Republicans. This occurred largely because of the substantially greater liberal cast of post-New Deal Democrats' preferences. On other issues, party differences were maintained, but Republicans as well as Independents and Democrats in the post-New Deal generation exhibited visibly more liberal preferences than did their older partisan counterparts in the New Deal generation.     

Public information campaigns as policy instruments

Considerable controversy surrounds public information campaigns: government-directed and sponsored efforts to communicate to large numbers of citizens in order to achieve a policy result, or what might be called government propaganda. We analyze the use of campaigns as policy instruments in three ways: (1) effectiveness in achieving substantive outcomes; (2) political benefits for public officials; and (3) consequences for democratic processes. Our review of 100 campaigns from these three perspectives reveals significant advantages and disadvantages of using campaigns in practice. We conclude that the advantages of public information campaigns justify their use as policy intruments when used appropriately and with care to mitigate the disadvantages.     

The experience of breast development and girls' stories about the purchase of a bra

Girls' experiences of secondary sexual characteristic development were explored via direct interview and protective techniques. In a pilot study (Study 1), 30 White middle to upper middle class 6th–8th-grade girls were interviewed about how they felt about breast and pubic hair growth, their comfort discussing these events, and their information acquisition. Breast growth was perceived as more important than hair growth, in part because the former is perceived as a more public event. Few girls reported intensely negative feelings to either change. Since responses to the direct questions were limited, 80 White 6th–9th graders were asked to tell a story (using a semi structured interview technique) about a picture of an adolescent girl, adult female, and adult male in which the adult female was taking a bra out of a shopping bag (Study 2). Affect, attitudes, and character alliances were coded. More girls attributed negative feelings to the father than to the mother character. Almost all girls describe the adolescent in the story as embarrassed. The daughter and father characters were described as uncomfortable more often than the mother character (50% vs. 10%). Positive maternal affect in the stories was associated with more advanced pubertal status, positive body images, more positive emotional tone, and lower anxiety scores. Affect ascribed to the father and daughter characters was less likely to be associated with girls' psychological functioning. Results are discussed in term sof the possible role of puberty upon parent-child relationships and communication.We wish to thank the W. T. Grant Foundation and the National Institute of Child Health and Human Development for their generous support of our research. This article was written while the first author was a Visiting Scholar at the Russell Sage Foundation; the support of the foundation is appreciated.Received Ph.D. from the University of Pennsylvania.Received M.D. from Columbia University.