公共关系的公众细分及其传播策略

从传播学原理出发,要使得传播效度最大化,首先必须对于传播对象进行细分,针对不同的公众采取不同的传播策略。从杜威对于公众的严格定义出发,分析现有公共关系的公众细分标准问题,剖析格鲁尼格和KirkHallahan的公众细分模式,并在此基础上提出公共关系的传播策略应该实施动态管理,而不应该一味追求“双向的、对称的”传播沟通模式。     

高校图书馆实施素质教育的思考

在新的形势下,有必要对高校图书馆实施素质教育的必要性、可行性和长远性进行再认识。积极有效地进行素质教育,应在馆藏体系方面多层次、全方位展开。高校图书馆应强化信息素质教育,注重服务的人性化、个性化,重视提高图书馆馆员的素质,实行开门办馆。     

发展闽台现代农业物流，促进台湾海峡经济区的形成

现代物流是优化区域间资源配置和经济合作的重要桥梁及纽带,比其他产业更能消弥 两岸之间的时空距离,对于海峡经济区的形成和发展至关重要。连宋大陆行之后,两岸农产品贸易 出现持续热络态势,发展闽台现代农业物流,不仅是促进福建农业产业化、提高农业生产效率的需 要;而且是纾解台湾农产品产销矛盾,拓展台湾农业发展空间以及推动台湾海峡经济区的形成和发 展的重要举措。发展闽台现代农业物流,可以通过建立不同类型的农产品物流生产基地,加快农业 物流园区建设,发展多层次、多形式的农产品物流市场,加大物流基础设施建设力度以及实施相应 的优惠政策予以推动。     

The Greens in Brussels: Shaping or shaped?

Abstract.  The challenge for contemporary Green parties in government is to demonstrate both that they have not been completely de-radicalised, and that their presence in government can make a difference. Green party involvement in the European Union (EU) adds distinctive elements to this challenge. Does engagement in supranational decision making provide new opportunities for Green parties to exercise influence beyond borders? Or does it simply further exacerbate de-radicalisation tendencies? Focusing on the German and Finnish Green parties, this article explores the 'European dimension' of Green parties' governmental incumbency. Three sets of literature (Europeanisation, party change and EU policy making) are used to derive and test several hypotheses related to the impact of EU involvement on Green parties, and the impact of Green parties on EU policy making. It is argued that EU governmental engagement has accelerated Green party de-radicalisation both organisationally and programmatically, but the dynamics of this process are complex and surprisingly interactive as Greens also attempt to exercise influence over EU policy. The findings are relevant not just for those studying Green parties, but for those exploring wider questions of Europeanisation, party change and EU policy making.     

SCHOLARLY COLLABORATION AND PRODUCTIVITY PATTERNS IN PUBLIC ADMINISTRATION: ANALYSING RECENT TRENDS

Previous studies have confirmed the interdisciplinary nature of the field of public administration ( Mosher 1956 ; Ventriss 1991 ; Forrester 1996 ; Rodgers and Rodgers 2000 ; Schroeder et al. 2004 ) and encouraged the exploration of one important indicator of interdisciplinarity: research collaboration. One way that collaboration patterns are explored is through the study of co‐authorship among faculty members ( Smart and Bayer 1986 ; Forrester 1996 ; Katz and Martin 1997 ). In the field of public administration, studies on co‐authorship and productivity of scholars are sparse. In this article, we use bibliometric data to explore collaboration patterns as they relate to productivity levels and quality of publications within the field of public administration. Our study finds that more productive scholars, as well as those with the highest impact, are less likely to collaborate than their colleagues. Our results also indicate that there are gender differences in collaboration patterns and productivity within the field of public administration.     

犯罪学认识论初探

犯罪学是一门以研究多变的犯罪现象为内容的社会科学,当它被认识论这个工具重新挖掘的时候,犯罪学的基础理论就会稳定而清晰地呈现在大家面前。犯罪学认识论是可以帮助人们弄清犯罪学的来源及其发展规律的认识理论和认识方式,并能够极大地促进犯罪学共同学科意识的形成。犯罪学认识论包括犯罪现象的认识论、犯罪原因的认识论和犯罪对策的认识论。     

企业整合中要注意文化融合

企业间的整合重组要注意文化融合,因为导致一些企业并购失败的原因,常常是文化的差异和冲突。企业文化融合的目的是要达到企业机制、战略目标、发展方向和行为规范上的一致,并使文化成为全体员工为这一目标共同奋斗的持久动力。企业文化融合应坚持从实际出发、互相尊重、循序渐进以及创新等原则。     

经济法的法价值范畴研究

本文全面而深刻地论证了经济法的法律价值 ,认为经济法的法权价值在于对权力的规制 ,资源价值在于追求发展公平 ,而社会价值则在于维护经济安全