Dynamic Success on YouTube: A Longitudinal Analysis of Click Counts and Contents of Political Candidate Clips during the 2009 German National Election

Since the 2008 Obama victory, mass media and academic research have contributed to the widespread notion that modern political campaigns are won in the so-called ‘web 2.0’, more precisely on YouTube. While respective studies were able to identify some major factors for the success of political YouTube videos, some videos ‘failed’ to have the presumed success online. This lack of clarity has not been convincingly explained by cross-sectional designs without taking into account the dynamic aspects of the success of YouTube videos. This study evaluates and validates the impact of presentation, professionalism, topic, age and the typical slope of the website-visits over time on the total amount of page visits. Political YouTube videos were analysed over a five-month period before the 2009 German national election. Most strikingly, one has to ignore some of the YouTube conventions to be successful on the platform during an election campaign, like uploading user-generated content.     

The influence of shared R&D-project innovativeness perceptions on university-industry collaboration performance

The Journal of Technology Transfer - University-industry collaboration (UIC) partners’ different organizational backgrounds entail socialization with distinct thought worlds, management...     

Debating Food Security Policy in Two Different Ideational Settings: A Comparison of Australia and Norway

Food security has emerged as a relatively new policy issue in agricultural policy making in developed countries. This policy problem is addressed within an institutional landscape in which agricultural ideas and institutions are well‐established. In this article, food security policy making in Australia and Norway is compared. In Australia, agricultural normalism (agricultural markets and production are considered to be similar to those of other economic sectors) has been dominant since the mid‐1980s, while Norwegian agricultural policy making has been dominated by agricultural exceptionalism (agriculture is considered a unique economic sector with special market and production conditions). It is demonstrated in the article how these two opposing institutionalised ideational foundations have influenced the nature of the food security debate in the two countries. In Australia, the debate emphasises the positive role of the market and trade in providing global food security. In Norway, the debate highlights the need to regulate market forces and restrict trade in order to allow countries to develop their own agricultural sectors.