Is There a Local Dimension to Modern Election Campaigns? Party Activists’ Perceptions of the Media and Electoral Coverage of Canadian Constituency Politics

Modern election campaign studies focus on national dimensions at the expense of attending to local campaigns in legislative elections. This is also true of analyses of media coverage and impact of election campaigns. This paper examines the local dimension of media and election campaigns across a wide range of diverse constituency contexts in Canada in order to identify the political, socioeconomic, and geographic determinants of constituency party associations ability to attract local media attention during an election campaign. We also examine the role of these features of the constituency settings and explain variations in satisfaction with the medias coverage of the local campaign.     

Electoral Cycles, Party Organization and Mobilization in Canada

Canadian political parties oscillate between periods of inter-election quiescence and electoral year mobilization. In this paper we measure, across a series of elections, organizational activity in inter-election periods as parties develop strategic positions and seek to reshape their bases, and then their subsequent mobilization strategies and successes. Our research strategy employs ecological models rooted in electoral district level data including party resources and activity (from annual financial accounts), census data describing the electoral districts, as well as conventional aggregate electoral data. Our initial models utilise evidence from Ontario, Canada's largest province, and cover several electoral cycles that witnessed a string of governmental turnovers. This analysis provides a more nuanced model of party systems than those based on simple election results. Even in a period of remarkable electoral flux, party activity and success appear to be deeply rooted in the diverse constituency social and political contexts of the system.