Understanding public agency communication: the case of the Swedish armed forces

This article suggests a diagnostic framework of public communication intended to capture new communication strategies used by Armed Forces across Europe to legitimize new tasks and recruit new personnel. Three distinct communicative models that impact differently on democratic values and public support are suggested: an Old Public Administration (OPA) model influenced by bureaucratic values, a New Public Management (NPM) model fuelled by market values and a deliberative model labelled ‘New Public Service’ (NPS) that is largely influenced by proponents of ‘e‐democracy’. A case study of the communication of the Swedish Armed Forces identifies a lingering bureaucratic (OPA) ideal. The market ideal (NPM) however clearly dominates. The article concludes that communication along market purposes, principles and practices risks distancing Armed Forces further from society. Yet, an embryonic deliberative ideal (NPS)—much fuelled by the use of social media such as blogs—was also identified. This growing ideal holds the potential of infusing deliberative vigor into the organization and presumably facilitates the bridging of the gap to society. Copyright © 2014 John Wiley & Sons, Ltd.     

Women and AIDS in Africa: The experience of the society for women and AIDS in Africa

Women and girls constitute a growing proportion of those who are HIV positive or living with AIDS, especially in Africa. Various social, economic and cultural realities make women and girls particularly vulnerable to HIV/AIDS infection. The Society for Women and AIDS in Africa (SWAA) is a pan‐Africanist organisation which works in AIDS prevention through various educational programmes targeted at women. The SWAA uses local networks to get its message across, and realises the importance of involving men in the fight against AIDS in Africa.     

The Day I Will Never Forget: an interview with Kim Longinotto

The documentary filmmaker Kim Longinotto talks to Catherine Fowler about her latest film The Day I Will Never Forget (2003) about female genital mutilation (FGM) in Africa. Longinotto’s films have consistently interrogated our understanding of womens’ place in the world, and her latest film is no exception. She discusses how she found her subjects: Fardohsa, a midwife who has been campaigning against FGM, a group of girls who have (successfully) taken their parents to court in order to prevent FGM being practised, and Fouzia, a girl of nine who reads a poem that she wrote the day after she was circumcised, asking her mother to explain why she put her daughter through such a painful experience. Longinotto also discusses the ethical issues raised by her filming of a circumcision of two sisters, and the wider issues that her film engages: the powerless position of women in African societies, the confusion of religion and culture in discussions of FGM, and the impact of saying ‘no’ to this practice.     

‘Sharpening the wooden sword’ in Imperial Germany: marital status and education in the work of Helene Lange

This article addresses the views of Helene Lange (1848-1930) in the campaign to reform German female education during the imperial period (1871-1918). A former educator, Lange was a key leader in national discussions of both female education and women's rights. Education, middle-class interests, and marital status formed the pillars of Lange's reformist vision. Lange contended that nineteenth-century education was misguided in its emphasis upon marriage as the primary goal of middle-class female lives. She cited a perceived surplus of unmarried women (Frauenüberschuss) as a key reason to change the nature of female education. Lange saw this surfeit as particularly problematic among the middle and elite classes. In doing so, she acknowledged derogatory depictions of unwed women but inverted such stereotypes in order to promote her cause of improved female education. As a solution for the perceived female surplus, Lange advocated educational and professional experiences that would embrace the maternal character of women. Helene Lange believed that women were not to be educated to compete with men, but to stand beside them in creating a better world – patriarch and matriarch renewed.