Interactivity and Branding: Public Political Communication as a Marketing Tool

Online platforms are increasingly used as a means to present brand characteristics to key target groups. Within a political context, websites can act as a shop front from which parties or candidates can advertise their policies and personnel. The increasing use of more interactive forms of communication informs visitors about the overall brand character of the host. This article explores the impact on branding of interactivity by analyzing the online activities undertaken by UK parties and their members elected to the House of Commons during the period 2007 to 2010. Through a process of creating narratives for each of the brands analyzed, based upon a content analysis of the websites and other online presences, this article identifies what characteristics the online shop front is designed to project. This article finds overall that interactivity within online environments is becoming one aspect of the branding of parties, though this is in limited forms and linked more to a marketing communication strategy than seeking to involve or understand site visitors. Members of Parliament who use social networking sites or weblogs, in contrast, have a developed i-branding strategy that enables them to present a strongly interactive brand personality to visitors to their online presences, offering impressions of them as accessible and effective representatives.     

The ballot order effect is huge: evidence from Texas

Primary and runoff elections in Texas provide an ideal test of the ballot order hypothesis, because ballot order is randomized within each county and the state offers many counties and contests to analyze. Doing so for all statewide offices contested in the 2014 Democratic and Republican primaries and runoffs yields precise estimates of the ballot order effect across 24 different contests, including several not studied previously. Except for a few high-profile, high-information races, the ballot order effect is large, especially in down-ballot races for judicial positions. There, the empirical results indicate that going from last to first on the ballot raises a candidate’s vote share by nearly ten percentage points. The magnitude of this effect is not sensitive to demographic and economic factors.     

The results of a randomized controlled trial of police body-worn video in Australia

Journal of Experimental Criminology - We report the results of a randomized controlled trial of police body-worn video (BWV) cameras in an Australian context, with a focus on how cameras influence...     

Bilateral Investment Treaties,Credible Commitment,and the Rule of (International) Law: Do BITs Promote Foreign Direct Investment?

A long line of research, beginning with Macaulay's (1963) well‐known study of “Non‐Contractual Relations in Business,” suggests that the formal trappings of domestic law often have effects on private behavior that are, at best, “indirect, subtle, and ambiguous” ( Macaulay 1984 :155). Law and society scholars have spent somewhat less time exploring whether international law's effects on behavior are similarly attenuated. In this article I examine whether foreign investors take the presence of strong formal international legal protections into account when deciding where to invest. I focus on whether the presence of bilateral investment treaties, or BITs, meaningfully influences investment decisions. I present results from a statistical analysis that examines whether the formally strongest BITs—those that guarantee investors access to international arbitration to enforce investors' international legal rights—are associated with greater investment flows. I find no clear link between treaty protections and investment, a finding consistent with past law and society research but in tension with claims common in the BIT literature that the treaties should have dramatic effects on investor behavior.     

Beyond the Unit Root Question: Uncertainty and Inference

A fundamental challenge facing applied time-series analysts is how to draw inferences about long-run relationships (LRR) when we are uncertain whether the data contain unit roots. Unit root tests are notoriously unreliable and often leave analysts uncertain, but popular extant methods hinge on correct classification. Webb, Linn, and Lebo (WLL; 2019) develop a framework for inference based on critical value bounds for hypothesis tests on the long-run multiplier (LRM) that eschews unit root tests and incorporates the uncertainty inherent in identifying the dynamic properties of the data into inferences about LRRs. We show how the WLL bounds procedure can be applied to any fully specified regression model to solve this fundamental challenge, extend the results of WLL by presenting a general set of critical value bounds to be used in applied work, and demonstrate the empirical relevance of the LRM bounds procedure in two applications.     

Brigalow bondage: Rural women and the arts

‘The arts’ is a field of activity and power which has traditionally been associated with ‘great men'; women have typically been represented as having only tenuous links with the field. However, in regional and rural areas, women are by far the major arts participants, organisers and educators, and tend to operate not as individuals, but as members of arts groups. Possibly as a corollary, while arts in rural areas recruits substantial community participation, the activity apparently receives little media coverage or support from governments or corporations, relative to other recreational activities.

In this paper I will discuss ‘the arts’ as a social practice, with its own internal rules and logic, and explore the social location of arts beyond the metropolis. To this end I will outline the results of my research to date in the field of arts in Central Queensland, drawing on policy statements and on interviews with (mainly women) rural art practitioners. The paper examines whether the logic of the field of arts changes when it is moved from the city to the bush, and discusses to what extent this can be attributed to the social position of women in rural communities. It attempts to engage with social relations in regional Queensland, and the incommensurability of the public and private spheres. That is, women arts practitioners are actively engaged in a public activity—dealing with funding, public relations and policy implementation—yet are perceived (and, typically, perceive themselves) to be operating largely within the private sphere. This suggests that modes of representation have greater material effects than empirical ‘realities’.     

The effect of bicycle helmet legislation on bicycling fatalities

A number of states passed legislation in the 1990s requiring youths to wear helmets when riding bicycles. The effect of this legislation on bicycling fatalities is examined by subjecting data from the Fatality Analysis Reporting System to a panel analysis, using a control‐group methodology. A helmet law reduces fatalities by about 15 percent in the long run, less in the short run. There is no evidence of spillover effects (to adults) or substitution effects (youths choosing other methods of transportation) associated with implementation of a helmet law. Through 2000, existing helmet laws have saved 130 lives. If all states had adopted helmet laws in 1975, more than 1500 lives would have been saved. © 2004 by the Association for Public Policy Analysis and Management.