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Utilizing the knowledge, know-how, technologies developed in universities to improve the competitiveness of U.S. industry is a super-optimum technology policy solution. Transferring technologies developed at universities to industry vastly expands the resource base by providing companies with no internal research and development effort with that capability and by augmenting the R&D of companies with some level of internal effort already in place. By taking advantage of university technology transfer, all companies and policy-makers can emphasize innovation as a goal to be included in a competitive business strategy. Having universities as participants in technology transfer activities maximizes the benefits and minimizes the costs to all by providing for shared equipment, personnel, and laboratory facilities. This last fact is particularly clear when pre-competitive research is undertaken at university-based centers or consortiums which draw their members from wide groups of industry participants. Drawing on data gathered as part study of university-industry research and development (R&D) interactions, this paper examines the factors that lead to successful collaborations.  相似文献   
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The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging. The paper aims to build an understanding of the complexity of building a political brand where a combination of image, logo, leadership, and values can all contribute to a compelling brand narrative. It investigates how competing positive and negative messages attempt to build and distort the brand identity. A critical review of branding, relationship marketing, and political science literature articulates the conceptual development of branding and its applicability to political parties. The success or failure of negative campaigning is due to the authenticity of a political party's brand values—creating a coherent brand story—if there is no distance between the brand values articulated by the political party and the values their community perceives then this creates an “authentic” brand. However, if there is a gap this paper illustrates how negative campaigning can be used to build a “doppelgänger brand,” which undermines the credibility of the authentic political brand. The paper argues that political parties need to understand how brand stories are developed but also how they can be used to protect against negative advertising. This has implications for political marketing strategists and political parties. This paper draws together branding theory and relationship marketing and incorporates them into a framework that makes a contribution to the political marketing literature.  相似文献   
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Teen Courts are an effective judicial alternative for many youth offenders. The majority of youth courts deal solely with first-time offenders. However, repeat offenders are at a greater risk for future crime. Is Teen Court effective with more experienced offenders? In this study, the authors examine the outcomes of 26 Whatcom County Teen Court offenders with at least one prior conviction. The sentence completion rate was higher and the recidivism was lower for the Teen Court offenders when compared with a sample of first-time Court Diversion offenders. This objective evidence of program success is augmented by an offender's perspective on his or her court experience. These perspectives as well as the continued voluntary involvement with Teen Court are discussed in relation to empowerment theory.  相似文献   
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