Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion

In this study, we critically examine the ways in which a nationwide health promotion campaign – the 2013 Diabetes UK/Tesco diabetes campaign, the largest of its kind in the UK – seeks to raise the general public's awareness of Type 2 diabetes. We subject a series of six campaign images (including their layout and accompanying text) to a multimodal discourse analysis, identifying the presence of a range of fear-inducing, stigmatising and commercial strategies, through which the campaign emphasises the dangers of diabetes and advocates personal responsibility for assessing both individual and others' risk of the disease. Specifically, we describe, in multi-semiotic detail, three discursive techniques deployed in the campaign to achieve these ends: (1) the depiction of grief and amplification of diabetes-related danger, (2) the promotion of diabetes risk and localisation of individuals' responsibility for their health and (3) the commercial branding and framing of the Diabetes UK/Tesco partnership – including the promotion of goods and services – as a means of diabetes prevention and management. Our findings raise concerns about the moral legitimacy of using fear-inducing and commercial strategies in order to (effectively) raise public awareness of and responses to Type 2 diabetes, strategies which do little to address the environmental factors which are associated with increasing rates of the disease.     

Strategic planning through a participatory learning and action framework: a Kenyan study

This paper reflects on the use of a participatory learning and action (PLA) framework in a strategic planning process (SPP) at a primary school in rural Kenya. Successes and challenges are discussed, focusing on the barriers to fully implementing the PLA framework. Additionally, lessons learnt and ways forward for participatory SPPs are outlined. The PLA framework allowed the project stakeholders to engage in a planning process that gave participants a voice in the process. Although PLA methodology faces shortcomings, the application of this model is a step towards making community development more sustainable.     

Carl Graap and the Formation of Weimar Foreign Policy Toward Soviet Russia from 1919 until Rapallo

Even though the conviction that Russia was evolving in a more moderate direction was an important underlying assumption of German policy in the months leading up to the Treaty of Rapallo, it has been essentially ignored in the scholarship on Rapallo. Equally ignored is the central role played by Carl Graap in promoting this assumption in Berlin. This article aims toward filling this gap and toward improving our understanding of the relationship between Germany and Russia in the twentieth century in general and in the period from 1919 to 1922 in particular.     

Ranking of United Kingdom Law Journals: An Analysis of the Research Assessment Exercise 2001 Submissions and Results

Notwithstanding the Chancellor of the Exchequer's announcement in the 2006 Budget that, after the 2008 Research Assessment Exercise ('RAE 2008'), it is the government's firm presumption that the system for assessing research quality and allocating quality-related funding to United Kingdom universities will be mainly metrics based, RAE 2008 is vitually certain to proceed and to have considerable significance for legal research in the United Kingdom. In this rapidly developing and controversial context, this paper uses statistical analysis of the data from RAE 2001 to construct a series of metrics-based rankings which, when taken together, provide a reliable and coherent ranking of leading United Kingdom law journals.     

The challenge of change: Canadian universities in the 21st century

Abstract: Universities faced a crisis in the immediate postwar years. It was a crisis of numbers, brought on by a rising participation rate and the postwar Baby Boom. The response, led initially by the federal government, was to enlarge the university system, and later the entire postsecondary sector, very rapidly through the 1950s and 1960s. In the process of rapid growth, universities changed dramatically, becoming much more democratic and laissez‐faire in their management. Then came a prolonged period of restraint, as provincial governments regained a measure of control and the public became sceptical of the benefits accruing from rapidly rising expenditures in the face of tight fiscal circumstances and competing demands. University faculty attempted to secure their earlier gains through unionization and collective bargaining. The upshot, as was predicted, was that universities became much more rigid organizations, resistant to managed change, and focused on the self‐interest of faculty members. We now confront a new and very different environment and face the challenges and opportunities associated with a knowledge‐based economy, with its reliance on research and innovation, and its demand for a highly educated workforce. The federal government is using its new‐found surpluses to invest heavily in university‐based research and development. The challenge is whether universities, constrained by cumbersome and self‐serving decision rules and procedures, now secured in union contracts, can respond appropriately to the new opportunities. Sommaire: Les universités ont connu une crise dans les années qui ont immédiatement suivi la guerre. C'était une crise d'éffectifs, cauée par un taux de fréquentation en hausse et par le baby‐boom de l'après‐guerre. La réaction initiale du gouvemement fédéral pendant les années 1950 et 1960, a été de développer très rapidement le système universitaire et plus tard tout le secteur post‐secondaire. Au cours de cette croissance rapide, les universités ont changé considérablement, devenant plus democratiques et plus souples dans leur administration. Il y a eu ensuite une période de restriction prolongée, où les gouvemements provinciaux ont retrouvé un certain contrôle et le public devint sceptique au sujet des avantages découlant de dépenses croissantes pour faire face à une conjoncture de resserrement budgétaire et à une concurrence acharnée. Le corps professoral universitaire essaya de protéger les gains qu'il avait obtenus précédemment par la syndicalisation et la négotiation collective. Le résultat, comme cela était prévu, c'est que les universités sont devenues des organismes beaucoup plus rigides, résistants aux changements de gestion et axés sur l'intérêt personnel des membres du corps professoral. Nous nous trouvons aujourd'hui dans une conjoncture nouvelle et très différente. Nous devons maintenant relever les défis et tirer parti des possibilités que nous offre une économie axée sur le savoir, qui compte sur la recherche et l'innovation, et sur une main‐d'æuvre hautement instruite. Le gouvernement fédéral se sert de ses surplus récents pour investir considérablement dam la recherche et le développement universitaires. Le défi est de savoir si les universités, assujetties à des régles et procédures difficiles à appliquer, intéressés, et protégées par les conventions syndicales, sauront tirer pleinement parti de nouvelles opportunités.