A theoretical framework for the online consumer response process The article is based on Janette Hanekom's Master's dissertation entitled A theoretical framework for the online consumer response process,Department of Communication Science,Unisa, April 2007.

Abstract

This article describes the foundation and development of a theoretical framework for the online consumer response process. It is based on theoretical criteria for web-based commercial communication and the online consumer response process. Central to this article is the development of the concept of web-based commercial communication. This includes all advertising, marketing communication, public relations and promotional messages on the World Wide Web which are intended to move the consumer through certain response phases to the point of purchasing or proceeding to any other type of action; the identification of the marketing communication paradigm shift from offline to online; and the comparison between online and traditional mass media audience characteristics. A theoretical conceptualisation of the online consumer response process is undertaken and an analysis of consumer response models and the theory of the general consumer response process is performed. This article is a theoretical exploration of the phenomenon of ‘online consumer response’ and the proposed theoretical framework is intended to address the dearth of literature on the topic.     

Connectivity

Abstract

The concept ‘connectivity’ is most widely used in communication technology, referring to the linkage between electronics, computers, computer systems and the people who use them, but it is also a heuristic concept with great utility in the broader discipline of Communication and beyond. This article traces the concept from its theoretical origins in information science to the core position that it holds in all traditions of the Communication discipline. It assesses the physiological, psychological and sociological dimensions of connectivity and considers the application of the concept as an instrument for understanding and resolving the problems, issues and opportunities of the world around us. The article ends with some insights into the practical utility of the concept in the spheres of social and institutional development, productivity, performance and the generation of competitive advantage.     

Science and the media in South Africa: Reflecting a ‘dirty mirror’

Abstract

The public understanding of science is vital in any society, to counter pseudoscientific claims and quackery. The relationship between scientists and the media (the latter often the only channel through which scientific findings reach the public) was studied within a South African framework. An empirical survey was conducted by means of a comprehensive questionnaire sent to 740 South African scientists and researchers and 360 journalists. Because the media are important in the public understanding of science, the survey tried to establish the depth of and possible reasons for distrust between the two professions and what structures could be put in place to overcome this. This study found some significant differences in the views of scientists and journalists about the role of science in society, how it could be communicated to the public, and the reasons for this dichotomy. Finally, proposals to bridge the gap between scientists and the media are made: the media should give serious attention to raise the standards of science reporting by establishing science desks headed by properly trained science editors and well-trained science reporters. On the other hand, scientists should be trained to communicate better with the media and, therefore, the public.     

Democracy and state bias in Latin America: Some lessons from Mexico,Peru and Venezuela

This discussion considers why democracy has not so far led to the creation of impartial, honest and effective state institutions in Mexico, Venezuela and Peru. The explanation offered is essentially historical‐institutional. Non‐impartial (that is, biased) types of governance have a tendency to reproduce themselves over time due to the advantages that they offer to the powerful. However this observation, while true, does not explain why democracy has not done more to bring about the rule of law. The research focuses on Mexico, Peru and Venezuela because these are all cases in which democracy has failed spectacularly to discipline political competition within a framework of law. The Mexico's ruling Institutional Revolutionary Party maintains significant popular support despite conclusive evidence of previous ballot rigging, and continuing evidence of large‐scale corruption. Peru's Fujimori was re‐elected as president in 1995 despite previously using force to close the national Congress. Venezuela's Chavez convincingly won presidential elections in 1998, only six years after leading a coup attempt against an elected government.     

Exploring the perceived extent of and citizens' support for consumer racial profiling: Results from a national poll

Using data from a national Gallup poll, this article examines several hypotheses related to citizens' perceptions regarding the prevalence of consumer racial profiling (CRP) in the retail setting in America, as well as their support for the practice. The oversampling of Black and Hispanic respondents allowed for analyses that tested for racial differences in perceptions concerning the extent of CRP, and also for racial differences in the support for the use of CRP. The multivariate analysis found that Blacks were more likely than Hispanics and Whites to believe that CRP was widespread; there were no differences in the views of residents from urban and suburban areas; there were no differences between racial and ethnic groups regarding whether profiling was justified; and the more liberal the respondents were, the more likely they felt CRP was widespread and not justified. The authors also discuss the implications of these findings and present some future directions for CRP research.     

Effects of advanced age and dementia on restoration of competence to stand trial

Elderly defendants (age 65+) and defendants with dementia adjudicated incompetent to stand trial and hospitalized for restoration to competence (RTC) often present unique challenges to clinicians charged with their restoration. In this study, we attempted to better identify predictors of successful RTC by building upon previous research correlating increased age with decreased likelihood of RTC. We identified elderly non-demented defendants (n = 31) and defendants diagnosed with dementia (n = 47) from a state database of 1380 individuals hospitalized for competence restoration from 1988–2004. Using regression analysis and correcting for demographic variables and common admission psychiatric diagnoses, we studied the relationship of age at hospital admission and dementia diagnosis on the likelihood of successful RTC. Both advanced age and dementia diagnosis were associated with decreased RTC. After correcting for dementia diagnosis, increased age retained its negative correlation with restoration success. Both elderly non-demented defendants and defendants diagnosed with dementia were significantly less likely to be restored to competence than all other RTC admissions (n = 1302). However, a substantial percentage of both demented and elderly non-demented defendants were successfully restored to competence, potentially justifying restoration attempts for both of these groups of defendants.     

Rape prevention with college men: evaluating risk status

This study evaluates the effectiveness of a theoretically based rape prevention intervention with college men who were at high or low risk to perpetrate sexually coercive behavior. Participants (N = 146) are randomly assigned to the intervention or control group. Outcomes include rape myth acceptance, victim empathy, attraction to sexual aggression, sex-related alcohol expectancies, and behavioral indicators, measured across three time points. Positive effects are found for rape myth acceptance, victim empathy, attraction to sexual aggression, and behavioral intentions to rape. Only rape myth acceptance and victim empathy effects sustain at the 5-week follow-up. High-risk men are generally unaffected by the intervention although low-risk men produced larger effects than the entire sample. Results suggest rape prevention studies must assess risk status moderation effects to maximize prevention for high-risk men. More research is needed to develop effective rape prevention with men who are at high risk to rape.     

Time-lapse resistivity surveys over simulated clandestine graves

The aim of this study was to develop a better understanding of how electrical resistivity surveys can be used to locate clandestine graves. Resistivity surveys were conducted regularly over three simulated clandestine graves containing a pig cadaver, no cadaver and a pig cadaver wrapped in tarpaulin, respectively. Additionally, soil and groundwater samples were collected from two more simulated graves outside the survey area. The grave containing a pig cadaver was detectable from a low resistivity anomaly in the survey data. Groundwater data suggest that the resistivity anomaly associated with the surveyed pig grave was caused by a localised increase in groundwater conductivity. Wrapping a cadaver was found to initially change the resistivity response of a grave to a high resistivity anomaly. Resistivity surveys did not detect the disturbed soil in the grave that did not contain a cadaver. Although soil samples showed grave soil to be more porous than undisturbed soil, the lack of response from the grave that did not contain a cadaver suggests that disturbed soil was not responsible for the resistivity anomalies observed in this study. Resistivity surveys successfully detected all graves containing cadavers throughout the study, whilst also showing the potential to eliminate the need for mass excavation in a genuine search.