The Imagined Globe: Remapping the World Through Public Diplomacy at the Asia Society

Debates about public diplomacy have recently turned to the role of non-governmental organizations (NGOs) in what had been primarily a conversation about state-to-state affairs. We contribute to this conversation through an in-depth analysis of the Asia Society. Founded by John D. Rockefeller III in 1956, the Asia Society was established to educate Americans about Asia at a time when there was much less contact between the USA and Asia. Since then, the institution has undergone several reinventions, each contributing to and reflecting changing understandings of Asia and its relationship to the USA. We track the kinds of artwork the Asia Society collects and puts on display, the range of countries it categorizes as Asian, and the goals and content of its programming to reveal these shifts in scale and focus and demonstrate how they mirror and drive forward shifts in US-Asian relations. We argue that understanding how cultural institutions contribute to changing geographic imaginaries and geopolitics is an important, often overlooked aspect of public diplomacy. They are both a catalyst and reflection of changing political economic dynamics that, in turn, shape how citizens imagine their world and their nation’s place within it.