A classification framework for out-of-home advertising media in South Africa

Abstract

Out-of-home (OOH) advertising media have expanded worldwide and the shape and format of these media globally, as well as in South Africa, have changed considerably. Until recently, the OOH advertising media landscape consisted primarily of outdoor advertising or billboards reaching vehicular traffic, but now has expanded to include a wide range of OOH advertising media types which aim to reach a mobile audience wherever they live, work, play, drive, shop or commute. Currently there is no coherent contemporary framework to compare and select the most effective media options to reach a selected target market in a specific OOH audience environment. This article draws from academic and practitioner sources to propose a classification framework for OOH advertising media in South Africa comprising four major platforms: outdoor advertising, transit media advertising, street-and-retail furniture advertising, and digital and ambient OOH media channels. The framework serves to inform marketers of viable and cost-effective traditional and contemporary OOH advertising media options. It also indicates what platforms are appropriate to reach specific audiences effectively in a variety of environments outside their homes. This is the first framework of its kind for the South African context that offers an orderly, integrated basis for future research.     

Bibliographic service

In Turkey, a politically autonomous and secular military is pitted against a popularly elected, Islamic-rooted government, which has acquired new energy for domestic and foreign policy agendas and political reform. The election of Barack Obama and the Democrats in the US, as well as reverberations from the ongoing Ergenekon revelations and attempts to address the Kurdish question have brought new influences and players into the game of domestic Turkish politics. This article analyses the possible impact of these changes domestically, as well as from the EU and US perspectives.     

The Ulster Defence Regiment and the Question of Catholic Recruitment, 1970–1972

This article aims to consider the factors which led to a serious under-representation of Catholics within the Ulster Defence Regiment (UDR) during the Northern Ireland “Troubles.” A considerable number of UDR members were implicated in collusion with loyalist paramilitaries in their targeting of Catholic civilians throughout the conflict. Further, neither the British political nor military establishment made any significant moves towards addressing Catholic grievances regarding the UDR during the crucially formative years of 1970–1972. Despite this, Catholic under-representation has often been discussed with sole or particular reference to Republican paramilitary targeting of Catholic members of the force; this is in order to dissuade any further such involvement on the part of this demographic. The validity of such assertions will be examined in this article, along with a number of other factors which have been hitherto largely underplayed or outright ignored as contributing to this under-representation.     

The Panama invasion and the laws of war

This article considers the conduct of armed parties in the invasion of Panama on 20 December 1989 by United States forces, in relation to the standards established by the international laws of war and the Geneva Conventions of 1949. The article confines itself to the conduct of US and Panamanian armed forces from the commencement of hostilities, and does not consider arguments for or against the invasion itself. The authors, on behalf of the US‐based Americas Watch, a human rights monitoring organization, visited Panama in January 1990, and collected information contained in the article. The article concludes that US forces failed in their Geneva Convention obligations with respect to the detentions of Panamanian POWs and civilians. It also concludes that US forces failed to exercise precautions to minimize collateral civilian casualties in the attack on the Panamanian military headquarters. It finds that Panamanian forces put non‐combatant civilians at risk by dressing in civilian clothes and firing from civilian‐occupied structures. It estimates the number of Panamanian civilian dead at approximately 300. The article further considers protection of human rights under the new Endara government, and the plight of refugees left homeless by the invasion.     

Pierre Bourdieu and the Birth of European Defense

This paper uses an analytical framework derived from Pierre Bourdieu's sociology to explain the genesis of the European Security and Defense Policy (ESDP). Long-term social and institutional processes at work in the making of ESDP are addressed through an emphasis on the institutionalization of social fields, the impact of structural crises, and the socialization of policy makers into specific schemes of perception and action (habitus). Two arguments follow from this framework. First, the paper shows that the creation of ESDP after 1998 would have been impossible without the prior institutionalization of two transgovernmental arenas: (1) the European foreign policy field, wherein EU diplomats vie for influence over EU policies; and (2) the international defense field, centered upon military relations within NATO. Second, ESDP results from the strategies of a number of diplomats and military leaders who, following the end of the Cold War, perceived that they faced important organizational crises in their respective fields. This sociological framework provides a more nuanced account of ESDP's creation than that proposed by the two dominant explanations in international relations theory—realism's balancing and constructivism's strategic culture convergence. Combining structural and ideational factors, it elucidates three empirical puzzles: the lack of opposition to ESDP when it was launched, the motives of policy makers who proposed ESDP, and the disappearance of alternative options for the European security architecture.     

Victims of ‘Friendly Fire’? The NRF,the EU BG and Contested Identity Constructions within the Transatlantic Community

Abstract

The NRF and the EU BG were launched to enable NATO and the EU respectively to shed some of their Cold War roles and begin to incorporate new organisational functions as means to meet their members’ needs in a changing global security environment. However, since their launch the two rapid reaction forces have both failed to fully consolidate. Our argument is that an examination of intra-NATO/EU contested identities at three levels (supra-state, state and sub-state) provides us with additional insights for the lack of success in consolidating the two sets of rapid reaction forces.     

The moving targets of penal abolitionism: ICOPA,past, present and future

The history of the International Conference on Penal Abolition (ICOPA) is explored, assessing major trends shaping the current growth of carceral practices and offering suggestions for the future of the conference movement. The goal here is to facilitate the expansion of abolitionism by describing the changing nature of what is to be abolished. A discussion of the emergence of prison abolitionism and of the ICOPA is presented, describing the shift in focus from prison to penal abolition. Taking these developments and character into account, an abolitionist gaze must be expanded to reflect a carceral abolition project, encompassing contemporary penal abolitionism while acknowledging the proliferation of carceral practices and spaces outside the traditional penal system.     

Cost and benefit of a new instruction for the cognitive interview: the open depth instruction

The quality and the quantity of information recalled by eyewitnesses during a criminal investigation is of crucial importance. To increase the volume of details recalled during an interview, the cognitive interview recommends using various retrieval strategies to enhance recall. We tested a new retrieval instruction, the open depth (OD) instruction. The efficacy of this new instruction was assessed with the number of unit of information and the accuracy rate. We also assessed the cost-and-benefit of this new instruction with measures of repetition. Students watched a video of a simulated robbery and participated later in face-to-face interviews. In Study 1 (N=60), the cognitive interview using the OD instruction increased recall compared to the interview using the change of perspective (CP) instruction, without affecting the accuracy rate. The redundancy rate was higher with the OD instruction than with the CP instruction. In Study 2 (N=40), the OD instruction generated more new information without affecting the accuracy rate than the interview using motivated recall (MR) instruction. The repeated information to new information ratio was lower with the OD instruction than with the MR instruction. The advantages of the OD instruction for investigative interviewing purposes are discussed.     

Antoine Deparcieux (1703–1768) and demographic data collection

In 1746, Antoine Deparcieux (1703–1768) published Essai sur les probabilités de la durée de la vie humaine [An Essay on the Probabilities of the Duration of Human Life]. Deparcieux analyzed in detail empirical observations. As a mathematician and physicist, he can be considered, after Halley and Struyck, one of the founders of the estimation of longevity and all the issues surrounding that concept. The article analyzes the statistical data Deparcieux presented in his book and examines the way he dealt with them. He criticized the methods of his predecessors and showed what, according to him, were “good” data. Although he only had lists of annuitants or ecclesiastical registers at his disposal and no data from the government or state, Deparcieux constructed his calculations with careful regard to the value and quality of the figures used. He also envisaged a specific project to collect data about infant mortality. His work holds an important place in the history of French demographic statistics.     

Adolescents’ level of knowledge of and supportive attitudes to sexual crime in the Swedish context

ABSTRACT

The aim of the present study was twofold. First, we wanted to quantify the level of knowledge of Swedish young people regarding sexual crime and to evaluate their supportive attitudes, while at the same time we aimed at identifying, through self-report, the sources that most contribute to such knowledge and attitudes. A sample of 245 upper secondary school students was selected from five schools in four Swedish counties. The results indicate that adolescents in Sweden have a high level of knowledge of rape, sexual molestation/harassment, and sexual exploitation of a dependent person. Furthermore, they show non-supportive attitudes to rape, sexual harassment, and sexual crime in general. However, some issues related to these types of crime proved to be confusing to the participants and, therefore, require targeting in education policies, specifically among juvenile males and those born abroad. The results are discussed in the context of the needs for sexual crime prevention.