Integrated Web-based marketing communication: An institutional tracking study

ABSTRACT

Online media have had a great impact on communications and given birth to new paradigms of marketing and marketing communication. Most significant amongst these is the paradigm of integration. Web-based communication permits comprehensive integration and it has raised integration to the status of a business imperative. If integration is indeed so central to the success of the corporate endeavour it becomes increasingly important to evaluate its application and quality. This article explores the assessment of Web-based marketing communication integration. Integrated Web-based marketing communication (IWMC) is conceptualised and the theoretical assumptions of integration are related to Web-based communication. The methodology of the investigation, the analysis of the data and the results of the tracking study are presented and discussed.     

The Great Wall and I

正I don’t remember exactly when it was,but I was in primary school when I fi rst heard about the Great Wall.A 21,196-km wall built more than 2,300 years ago and still standing!It sounded unreal and,for a child,magical.About 20 years later,I found a job in Beijing and moved to China.I read everything I could about the Great     

Pathways from Childhood Maltreatment to Unsupportive Emotion Socialization: Implications for Children’s Emotional Inhibition

Journal of Family Violence - Adults who have experienced child maltreatment report problems with emotion regulation (ER) and parenting difficulties, which have been associated with maladaptation in...     

Empowerment,Deliberative Development,and Local-Level Politics in Indonesia: Participatory Projects as a Source of Countervailing Power

The salience of the concept of “empowerment” has been deductively claimed more often than carefully defined or inductively assessed by development scholars and practitioners alike. We use evidence from a mixed methods examination of the Kecamatan (subdistrict) Development Project (KDP) in rural Indonesia, which we define here as development interventions that build marginalized groups’ capacity to engage local-level governing elites using routines of deliberative contestation. “Deliberative contestation” refers to marginalized groups’ practice of exercising associational autonomy in public forums using fairness-based arguments that challenge governing elites’ monopoly over public resource allocation decisions. Deliberative development interventions such as KDP possess a comparative advantage in building the capacity to engage because they actively provide open decision-making spaces, resources for argumentation (such as facilitators), and incentives to participate. They also promote peaceful resolutions to the conflicts they inevitably spark. In the KDP conflicts we analyze, marginalized groups used deliberative contestation to moderately but consistently shift local-level power relations in contexts with both low and high preexisting capacities for managing conflict. By contrast, marginalized groups in non-KDP development conflicts from comparable villages used “mobilizational contestation” to generate comparatively erratic shifts in power relations, shifts that depended greatly on the preexisting capacity for managing conflict.

Democratic police reforms in war-torn societies

This article reviews the initial questions surrounding the design of police reforms in war-torn societies, by examining the ‘demobilisation dilemma’ and issues pertaining to force composition, which are key to the reinsertion of combatants and to the political legitimacy of new security arrangements. Police reform must be understood as more than a process of skills transfer from international donors to a ‘rookie’ national force. Many of the most serious challenges derive from weak judiciaries, high crime rates and embedded authoritarian cultures. These factors often spur governments to reintroduce military forces and to increase police powers and legal penalties, thereby jeopardising newly-won rights and risking a return to authoritarian policing. Studies indicate that police must be responsive and respectful and must win public cooperation if they are to be e?ective in ?ghting crime and maintaining public order. This requires a multi-sectoral strategy, encompassing a wide range of actors: from the military and civilian police in peacekeeping operations to donors that provide support for democratic institutional, economic and social development.     

Painting between the lines: the Cape Verdean community of Colonial Dakar, 1920–1945

From the late nineteenth century through the mid-twentieth century, Cape Verdean immigrants to Dakar, colonial capital of French West Africa, became a small but important community in terms of significance in both the urban economy and the colonial framework of race and identity. They occupied important labor niches valuable to the colonizer such as painting and domestic work and attached those fields to a unique identity to which only they belonged. Able to capitalize on the ambiguity inherent to colonial race and identity policies, Cape Verdeans bridged categories common to state policies – particularly “foreign” and “native” – in ways not adequately captured by the concept of intermediaries often employed in examinations of immigrant populations to West Africa. Their insertion in Dakar reveals the permeability of such colonial concepts as well as the opportunities immigrants made in town.     

Feedback on Forensic Mental Health Assessments in a Juvenile Court Clinic Certification Program

Public-sector mental health systems have set forth specialized practice competencies for forensic mental health clinicians conducting court-ordered examinations. This study examined a sample of feedback letters to clinicians who submitted mid-training and final reports for review as part of the requirements for certification as a juvenile court clinician. The most common feedback points were insufficient/irrelevant historical data, problems with clarity/organization of the report, problems with interview/mental status examination, and problems with competency to stand trial data/opinions. Clinicians had fewer deficiencies in their final report compared to their mid-training report, supporting the perspective that forensic training and supervision is associated with better quality reports.     

Raised By a Predator: Sex Offender Parents and an Effort To Keep Them Out of the Child's Home

Registered sex offenders are obligated to comply with rules put forth by their state's registry. While there are stringent guidelines regarding the offender's interaction with the public, a sex offender's ability to obtain custody of their child is less rigid. Statutes differ on the level of scrutiny referencing their right to parent, which leaves an opening for offenders to abuse their child. This Note proposes the adoption of a model statute in which registered Tier III sex offender parents who were convicted for a crime involving a minor are precluded from gaining physical or legal custody of their child.