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41.
ABSTRACT Online media have had a great impact on communications and given birth to new paradigms of marketing and marketing communication. Most significant amongst these is the paradigm of integration. Web-based communication permits comprehensive integration and it has raised integration to the status of a business imperative. If integration is indeed so central to the success of the corporate endeavour it becomes increasingly important to evaluate its application and quality. This article explores the assessment of Web-based marketing communication integration. Integrated Web-based marketing communication (IWMC) is conceptualised and the theoretical assumptions of integration are related to Web-based communication. The methodology of the investigation, the analysis of the data and the results of the tracking study are presented and discussed. 相似文献
42.
Rachel Laforest 《Canadian public administration. Administration publique du Canada》2013,56(2):235-251
This article compares how the role and place of civil society groups in multilevel governance have evolved in Canada and the European Union (EU). It argues that, while the scope for engagement of organizations in the EU has broadened, it has been increasingly narrowed in Canada, to the extent that the policy process may be undermined. The article concludes with some insights from the EU experience in order to revive policy coordination in Canada as a governance technique. 相似文献
43.
Trans‐municipal networks (TMNs) have reshaped the landscape around local government action on global climate policy. Past research has focused on why cities join TMNs and the impact that membership has on local action. This study considers a potential reverse effect: namely, that cities' membership choices position them to influence TMNs' overall priorities. In considering this, we emphasize the role of network administrative organizations (NAOs) and posit that the multiple climate‐related networks, which share members and operate in overlapping geographic and issue spaces, are bound together as part of a meta‐network. We utilize social network analysis and data on membership in four climate‐related TMNs to examine the factors that shape how cities can influence meta‐network priorities. We find that cities with local vulnerabilities tend to be located in network positions that enable them to influence the meta‐network's overall priorities. 相似文献
44.
What Levels of Racial Diversity Can Be Achieved with Socioeconomic‐Based Affirmative Action? Evidence from a Simulation Model 下载免费PDF全文
Sean F. Reardon Rachel Baker Matt Kasman Daniel Klasik Joseph B. Townsend 《Journal of policy analysis and management》2018,37(3):630-657
This paper investigates to what extent socioeconomic status (SES)‐based affirmative action in college admissions can produce racial diversity. Using simulation models, we investigate the racial and socioeconomic distribution of students among colleges under the use of race‐ or SES‐based affirmative action policies, or targeted, race‐based recruitment policies. We find, first, that neither SES‐based affirmative action nor race‐targeted recruiting on their own produce levels of racial diversity achieved by race‐based affirmative action. However, the two policies in combination, although likely expensive, may yield racial diversity comparable to race‐based affirmative action. Second, the use of affirmative action policies by some colleges reduces the diversity of similar‐quality colleges without such policies. Third, the combination of SES‐based affirmative action and race recruiting results in fewer academically‐overmatched Black and Hispanic students than under race‐based affirmative action, but the schools that use both also see a reduction in the academic achievement of enrolled students. 相似文献
45.
Jean H. Hollenshead Yong Dai Mary Katherine Ragsdale Erin Massey Rachel Scott 《Journal of family violence》2006,21(4):271-279
A coordinated community response system to the help-seeking behaviors of domestic violence victims is critical to minimize the impact of violent events and to educate the public, so that safe and effective conflict management skills may replace violent responses. The focus for the present study is to identify and analyze victims’ choices of law enforcement assistance in stopping the violence and/or aid through the services of the regional family violence center. Some victims select legal channels of support; others rely exclusively on social service support, and others seek assistance from both sources. Characteristics of victims whose cases followed two types of help-seeking behavior patterns—legal support or social support–were determined through archived data from both the records of a regional family violence center (FVC) (n=258) and domestic violence incident reports of a police department serving a city of approximately 200,000 citizens (n=127). Findings indicate that African American victims more frequently sought protection through law enforcement sources than they did through family violence center services, and the reverse was true for Euro-Americans. 相似文献
46.
47.
Rachel Ritchie 《Women's history review》2014,23(5):723-743
This article analyses representations of glamour in two British magazines during the 1950s: Home and Country and Woman's Outlook, the publications of the National Federation of Women's Institutes (NFWI) and the Women's Co-operative Guild (WCG) respectively. Both publications shared many traits with best-selling women's magazines of the period but they also had certain distinctive characteristics, such as a relative lack of advertising for beauty products, which make them particularly interesting subjects for a study of glamour. Through its exploration of the diverse and even contradictory attitudes towards glamour evidenced in these publications, the article contributes to continuing feminist debates about women and beauty as well as offering fresh insights into the NFWI and WCG. Its findings demonstrate heterogeneous understandings of femininity, thus challenge the stereotypes of 1950s womanhood that continue to abound, and add another case study to the growing body of revisionist literature on women in the post-1945 period. 相似文献
48.
Peter Gonzalez 《北京支部生活》2012,(7):37-38
我叫Peter Gonzalez,来自美国的加利福尼亚。12年前,我从加州来到了中国。在这以前,我对中国是一无所知。当我穿着短裤踏上中国的土地,中国人都用奇怪的眼神看着我。当时是秋天,天气已经很凉了,他们一定认为,这个老外疯了。我心里清楚,我没疯,只是心里越来越兴奋,因为我喜欢上了中国,喜欢上了北京。 相似文献
49.
Rachel Richez 《北京周报(英文版)》2017,60(27)
正I don’t remember exactly when it was,but I was in primary school when I fi rst heard about the Great Wall.A 21,196-km wall built more than 2,300 years ago and still standing!It sounded unreal and,for a child,magical.About 20 years later,I found a job in Beijing and moved to China.I read everything I could about the Great 相似文献
50.
Rachel M. Krause 《政策研究评论》2012,29(5):585-604
Much of the attention surrounding local climate protection in the United States is associated with two networks: ICLEI Local Governments for Sustainability's Cities for Climate Protection and the U.S. Conference of Mayors’ Climate Protection Agreement (MCPA). However, the impact of these networks on member‐city actions has not been clearly established. This paper examines whether, and to what extent, participation in climate networks leads to the implementation of greenhouse gas (GHG)‐reducing policies, above and beyond what would have been done in their absence. To account for the possibility that cities which join climate networks are systematically different from those that do not and control for self‐selection induced bias, three statistical techniques—propensity score matching, Heckman full information maximum likelihood, and instrumental variables—are employed to estimate the “treatment effect” of participation. Results suggest that impact is network specific: ICLEI membership causes small to moderate increases in cities’ GHG‐relevant activity, whereas the MCPA has no such effect. The characteristics of each network are evaluated in light of these findings. 相似文献