Diversity as a policy goal: The case of television

Diversity in communications is most appropriately understood as a free flow of ideas. In order to implement diversity, a comprehensive model of the communication process must be used for policy research, so that the various participants in the process can be properly restrained from abridging the free flow of ideas. The setting of priorities for implementing diversity has been illustrated using available studies of broadcast and cable television.     

The dominant male

I must agree with Ms. Taylor's conclusion that "a couple's equality in bed is likely to reflect their social and economic equality" (Sex and the 3rd world woman, June issue). My discomfort with the article arose partly from being among the mass of male sexual oppressors, but mainly from the shallowness of her report (more rhetoric than reporting). It may satisfy an appetite for feminist literature but let us think more clearly. What % of 3rd world women actually have their sexual organs tampered with? Female circumcision in Kenya, for instance, traditionally had nothing to do with this. Opportunities for women are fewest in strict Muslim societies. Ms. Taylor narrow-mindedly expects us to believe that this is entirely due to the dominant male. New Internationalist should reconsider publishing articles with so little substance as they will not aid in any real understanding of the fate of women in the 3rd world.     

“TOTALS”: Transfer of technology approached logically and systematically

Most efforts in transferring technology to a specific location are carried out following essentially a research approach. However, imposing the research approach onto a situation for which a specific solution needs to be created or restructured represents an inappropriate transfer of technology. A planning and design approach (PDA) is called for. “TOTALS” is based on planning and design concepts adapted to solving the problems of technology transfer. It is composed of six time-based and repeating phases, comprised of nineteen steps. It is based on four important concepts: a systems view of technology, a Technology Transfer Equation, five different purposeful perspectives regarding technology transfer activities, and a holistic PDA. No particular approach, technique, model or body of knowledge can be said to be predominant.