An exploratory case study focusing on the creation,and development of a new political brand: The case of Aam Aadmi Party

In the backdrop of India's rising prominence in BRICS (Brazil, Russia, India, China, and South Africa), understanding of its political environment, electoral competition, and constituent parties with their political ideologies contesting to form government attracts immense interest from the researchers in political science, political marketing, and public policy. Although literatures in political marketing are more than two decades mostly carried out in developed democratic systems like the United States, United Kingdom, Australia, and New Zealand, India as a posttransition democracy received relatively less attention. The article has been conceptualized in the context of 2014 Indian general elections Lok Sabha 2014 as an attempt to study application of political marketing principles in a cross‐cultural democracy. The author has probed the emergence of new political party Aam Aadmi Party riding on the success of Janlokpal (civil society movement), the marketing approach used by Aam Aadmi Party, essentially positioning and branding strategies, during the national elections and party institutionalization. Research strategy followed secondary research of published data for examining the new party creation from a marketing perspective.     

Gaṅgeśa on Epistemic Luck

Journal of Indian Philosophy - This essay explores a problem for Nyāya epistemologists. It concerns the notion of pramā. Roughly speaking, a pramā is a conscious mental event of...     

Rural Society,the State and Social Capital in Eastern India: A Critical Investigation

This paper considers two questions. First, what was the course of social differentiation in Aberdeenshire in the agricultural revolution? Second, why did peasants in the county survive the strong differentiating pressures of the mid‐nineteenth century? We find that as late as 1870 Aberdeenshire had only a semi‐proletariat; the agricultural working class was still rooted in the peasantry. The reasons for the failure to complete primitive accumulation are located in the concrete nature of capitalist agricultural production in nineteenth‐century Aberdeenshire.     

Problems and justifications of the theory of Drstisrsti

Journal of Indian Philosophy -