Climbing to the Rooftop,Falling off,yet Landing on One’s Feet (and Finding a Wallet on the Pavement?): The Electoral Fate of the Greek Ecogreens (2004–15)

After a prolonged period of feeble electoral success, the Ecologists Greens (Ecogreens) managed to break into the Greek political landscape by electing one MEP in the 2009 European election. However, that electoral success proved to be quite short-lived, since in the years to follow the Greek Greens faded away. They were divided and faced the threat of political extinction, only to be resuscitated at the national election of 2015 by allying themselves with the winning leftist Coalition of the Radical Left (SYRIZA). This article draws on archival and survey data to recount the electoral fate of the Ecologists Greens from their creation to their current place in the Greek parliament and government.     

The 2015 National Elections in Switzerland: Renewed Polarization and Shift to the Right

The 2015 election to the Swiss Parliament marks a return to an already observed trend that was only interrupted in 2011: a shift to the right and an increase in polarization. The vote share of the nationalist-conservative Swiss People's Party (SVP) has now reached a historical height of 29.4% (+2.8). This note discusses why cantons matter in the Swiss national elections, and to what degree elections have become nationalized. Institutionally, the 26 cantons serve as electoral districts. This leads to a highly disproportional electoral system and has magnified the minor vote shifts to a slightly more pronounced shift in seats, with the right now holding a tiny majority of 101 of 200 seats in the first chamber. The two winners, the SVP and the Liberals, also had most campaign funds at their disposal. They were able to guide an extensive nationwide campaign in which they advocated their core issues instead of candidates. Other parties only advertised at the cantonal level.     

Does Political Advertising Persuade?

Well over $1 billion was spent on televised political advertising in the U.S. in 2004. Given the ubiquity of the 30 second spot, one might presume that ads must affect viewers’ vote choices. Somewhat surprisingly, though, scholars have yet to make much progress in confirming this claim. In this paper, we leverage a comprehensive dataset that tracks political ads in the nation’s top media markets and a survey of presidential and U.S. Senate voters in 2004. We ask whether exposure to presidential and Senate advertising influences voters’ evaluations of candidates and the choices that they make at the ballot box. In the end, we find considerable evidence that advertising persuades—and that its impact varies depending on the characteristics of the viewer.