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971.
Event marketing allows a brand to target an audience by creating or enhancing an image through association with a particular event. In the political arena, a party is also a brand, and a campaign can be considered a series of event marketing activities. This study explores if the two major event marketing activities of the 2012 Taiwan presidential election campaign, Three Little Pigs and Good Luck Charms, might have impacted on young voters’ preference for the respective parties and their perception of the parties’ images via political socialization. An online survey was applied with a random sample of 815 drawn from InsightXplorer’s Cyber Panel database. The results demonstrated the significant effects of political socialization by media, family, and peers in that when people encountered the campaign events more often in the media and had more discussions with their families and peers, they were more likely to have a positive attitude towards the party and perceive the party image positively. Additionally, Democratic Progressive Party (DPP) supporters and non-Kuomintang (KMT) supporters were more likely to perceive Three Little Pigs as positive for the DPP, while KMT supporters and non-DPP supporters tended to believe that Good Luck Charms had positive impacts for KMT.  相似文献   
972.
Abstract

Western Muslims have joined jihadi groups in Afghanistan/Pakistan, Somalia and Syria to defend Islam from its perceived enemies. Transnational Islamist networks have played a pivotal role in bringing them to conflict zones by fulfilling three functions: radicalisation through mosques, radical preachers, and the Internet; recruitment which can be conducted either physically or digitally; and identity formation that provides the radicalised recruits with a larger cause to fight for as members of an imagined global community. Transnational Islamist networks are multifunctional entities on the rise.  相似文献   
973.
This article assesses the scope and nature of the current terrorist threat to the United States and suggests a strategy to counter it. Al-Qaeda continues to pose the most serious terrorist threat to the U.S. today. If the September 11, 2001 attacks have taught us anything, it is that al-Qaeda is most dangerous when it has a sanctuary or safe haven from which to plan and plot attacks. Al-Qaeda has acquired such a sanctuary in Pakistan's Federal Administered Tribal Areas (FATA) and its North-West Frontier Province (NWFP) and surrounding environs. Accordingly, the highest priority for the new American presidential administration must be to refocus our—and our allies'—attention on Afghanistan and Pakistan, where al-Qaeda began to collapse after 2001, but has now re-grouped. This will entail understanding that al-Qaeda and its local militant jihadi allies cannot be defeated by military means alone. Success will require a dual strategy of systematically destroying and weakening enemy capabilities—that is, continuing to kill and capture al-Qaeda commanders and operatives—along with breaking the cycle of terrorist recruitment among radicalized “bunches of guys” as well as more effectively countering al-Qaeda's effective information operations. The U.S. thus requires a strategy that harnesses the overwhelming kinetic force of the American military as part of a comprehensive vision to transform other, non-kinetic instruments of national power in order to deal more effectively with irregular and unconventional threats. This article first discusses the scope and details of the terrorist threat today and then proposes a counterterrorism strategy for the new presidential administration. It focuses first on creating a micro approach to address the deteriorating situation in both Afghanistan and Pakistan. It then considers the requirements of a broader macro strategy to counter terrorism and insurgency.  相似文献   
974.
高科 《东北亚论坛》2013,(1):79-90,129
"战略是一个国家或政府对全局性、高层次的重大问题的筹划与指导"。[1]而政策则是"国家或政党为实现一定历史时期的路线而制定的行动准则。"[2]日本民主党上台执政后,面对东北亚地区不断变化的新的地区安全环境,对于一个没有执政经验的新政党来说,其采取的各项政策在战略层面上只能是原自民党政府的继承和延续,不会因新政党上台执政而发生战略性"急变"。2011年以后,东北亚地区形势因朝鲜半岛局势、中日关系摩擦加深以及日俄在解决领土问题上的新纠纷等等,而增加了不确定性,使民主党政府的东北亚安全政策面临着新难题和新挑战,也逼迫其在安全政策上作出新调整。但这些调整仅仅是根据新形势变化作出的政策对应,多属于"策略"层面。野田首相其人、性格及处事方式的圆滑,为日本走出东北亚地区安全"困局"多少会增加一些新变量。  相似文献   
975.
Pakistan, sometimes referred to as ‘the most dangerous place on earth’, is not typically thought of as a place where popular nonviolent resistance could take root, much less succeed. Citizen apathy, poor governance, and fear of regime repression and terrorist violence are barriers to effective civic activism inside Pakistan. Yet, over the past two years, Pakistan's authoritarian ruler was ousted and its independent judiciary restored following a massive grassroots campaign led by lawyers. The ‘men in black’, whose insistence on the rule of law and embrace of nonviolent struggle captured the hearts and minds of millions of Pakistanis, helped transform the country's political landscape in unexpected ways. The successes tallied by this nonviolent movement, this article will argue, can be attributed to the large-scale non-cooperation and civil disobedience that pressured two successive Pakistani regimes – one authoritarian and one democratic – to yield to its demands. Unity and mass participation, nonviolent discipline, and the creative use of nonviolent tactics were three key ingredients of success. While instability and Islamist extremism continue to plague Pakistan, the lawyers' movement highlights the steadily growing strength of Pakistani civil society have a potential to influence democratic change in the country.  相似文献   
976.
In this article, we explain how the political opportunity structure characterized by official secularism and state regulation of religion has shaped the politicization of religiously oriented civil society in Turkey. The ban on religious political parties and strict state control over religious institutions create constraints for the expression of religious interests. However, due to changes in laws regulating the civil society sector and rule by a religiously sympathetic political party, religious groups use associations and foundations to express their interests. We observe that, in this strictly controlled opportunity structure, religiously oriented Muslims have framed their religious interests in the political realm parallel to those of the dominant political party, the Justice and Development Party (AKP). Through a study of non-governmental organizations we document the rhetoric religious groups use to frame their position on several key issues: religious freedom for the majority religious group, methods of resolving issues related to minority populations, and the Ottoman heritage of charitable service.  相似文献   
977.
What forms do Islamist moderation take, and which factors underlie each form of moderation? Although a prevalent question in recent years, less is known about the causes and forms of Islamist moderation in a systematic fashion. By building on the findings of Communist moderation literature, we introduce a two-stage framework to explain variation in Islamist party moderation over time and across space: tactical vs. ideological moderation. Tactical moderation refers to the kind of moderation where radical parties make a decision on whether to accept electoral democracy as a means to achieve ideological goals without compromising their platforms. Structural factors such as political liberalization, international factors and state repression are causes of tactical moderation. Ideological moderation pertains to shifts in a platform from a radical niche to more moderate lines to respond to societal changes (economic liberalization, economic growth, electoral loss and changing voter preferences) to gain greater popular support. Empirically, we analyse the Italian Communist Party and the Party for Justice and Development in Morocco in a comparative perspective. In providing evidence through structured comparisons and field interviews, we hope to advance a more universal, generalizable theory of radical party moderation.  相似文献   
978.
在推进马克思主义大众化过程中引入ISO9000族标准,是深入推进马克思主义大众化的最新探索.通过对ISO9000族标准运用大众化的可行性、作用以及运用原则的分析,并把推进大众化的原则、方法和理论与ISO9000族标;位的原则、方法和理论有机结合起来,坚持科学的运用原则,从而为当代进一步推进马克思主义大众化工作提供崭新的思路  相似文献   
979.
Abstract

There is an underlying optimism in much of the literature that considers the emergence of social movements as being associated with deepening processes of democratization. The expansion of civil society is seen to expand political space. This paper takes a critical lens to this perspective, using recent political events in Thailand as a case study of the political strategies and alliances of social movements. We examine the debates that saw many social movements and their leaderships initially support elected Prime Minister Thaksin Shinawatra and his Thai Rak Thai Party only to see this support drain away as these same movements called on their followers to bring down the government. More importantly, we examine how these movements came to ally with conservative forces associated with the palace and military. Based on the Thai case study, we suggest that these seemingly unlikely outcomes result from the very nature of social movements. Leadership by middle-class activists, the need for alliances, the development of networks, and a focus on single issues and identities leads social movements to make substantial political compromises. The consequences can be negative for democratic development.  相似文献   
980.
This research note describes an update to Golder's (2005)Democratic Electoral Systems (DES) dataset. We extend the temporal scope of the original dataset by including all legislative and presidential elections that took place in democratic states from 2001 to 2011. In addition to significantly expanding the size of the DES dataset, we offer a simplified classification scheme for electoral systems. We also provide more detailed information about all democratic elections since 1946, including the dates for each round of elections as well as the rules used in different electoral tiers. A brief temporal and geographic overview of the data is presented.  相似文献   
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