Do Online Ads Influence Vote Choice?

Do online ads influence vote choice? We partner with a German party to evaluate the effectiveness of online ads using a cluster-randomized experiment. During the 2016 Berlin state election, 189 postal districts were randomly assigned to (a) emotional ads; (b) factual ads; or (c) no ads. Analyzing electoral results at the postal district level, we find that the overall campaign weakly increased the party’s vote share by 0.7 percentage points (p-value = 0.155). We also estimate a negative effect of the campaign on the vote share of the party’s main competitors of 1.4 percentage points (p-value = 0.094). Turning to the mechanism of persuasion, we find that the factual ads, if anything, fared slightly better than the emotional ads. Our evidence thus provides tentative support that online ads positively affect vote choice.     

中美贸易战背景下的美国华人科技人才回流

美国国内目前的整体环境及其发展趋势使中国招揽美国华人人才回流的必要性增强,可能性增大, 有利条件前所未有。因应形势加大力度招揽美国华人科技人才回流,加大力度招揽美国高新技术产业和跨国公 司研发中心投资等举措,不仅具有重要的经济意义,从更深远背景上考察,其成效还关系到国民对政府的政治 认同和民族凝聚力。     

Intergenerational Contact as Intergroup Communication

Abstract

This Epilogue highlights important progress in the area of intergenerational contact research and identifies some important operational and empirical lacunae. The diverse array of intergenerational programs is discussed as are the potential consequences of program contact for older adults, children and youth. We highlight for researchers and program planners the likelihood that pre-existing stereotypes can affect program experiences (and the communicative patterns within them) as well as the need to articulate program goals more clearly. The paper's main thrust is in drawing attention to several theoretical models that can usefully guide future research. A theoretical framework based on intergroup communication is outlined that explores the motivations and communicative behaviors likely during intergenerational exchange. Researchers should investigate communicative strategies that promote successful intergenerational contact.     

Exploring the invocation of emotion in presidential speeches

Scholars have long explored why presidential rhetoric is important and how it matters for public leadership and policy-making. However, relatively few works have considered the role that emotion plays in leadership communication and no research has conducted a thorough examination of the various types of emotions invoked in presidential rhetoric, their frequency, or how they have shaped presidential discourse over time. In this study, presidential speeches across 13 administrations (1933–2011) are examined to provide a first assessment of the extent to which US presidents have invoked fear, anger, and hope across policy domains and key types of speeches.     

Homeless Youth Seeking Health and Life-Meaning Through Popular Culture and the Arts

This pilot study demonstrates the roles of popular culture, media and the arts in the health and self-esteem of homeless youth. Reflecting focus group findings from a representative sample of street and sheltered youth, this article provides a qualitative assessment of what they advocated as an effective intervention that would promote the receipt of health services within their vulnerable community. Unlike alienating disease models where adverse health behaviors and outcomes determine intervention success or failure, a culturally-sensitive approach which provided skills mentoring and engaged the youth as health advocates seemed likely to produce important recovery incentives and enhanced health outcomes.     

Parental Smoking-specific Communication,Adolescents’ Smoking Behavior and Friendship Selection

In this study, we investigated whether parental smoking-specific communication is related to adolescents’ friendship-selection processes. Furthermore, we investigated whether adolescents and their best friends influence each other over time, and what role parents play in this process. In the present study we used data from the Family and Health project in which at baseline 428 full families participated. In this 2-year, three-wave longitudinal study data were available from fathers, mothers, early adolescents (aged M = 13.4 years, SD = .50), and middle adolescents (aged M = 15.2 years, SD = .60). The majority of the participating adolescents were of Dutch origin (>95%). There was an almost equal distribution of boys and girls, and adolescents with lower, middle, and higher educational levels were equally represented. Analyses were conducted by means of Structural Equation Modeling. Results demonstrate that a high quality of the smoking-specific communication is related to a lower likelihood of adolescent smoking, whereas the frequency is positively associated with adolescent smoking. Both the quality and frequency of parental smoking-specific communication were related to adolescents’ selective affiliation with (non-)smoking friends. The findings suggest that parental smoking-specific communication is associated with adolescent smoking directly but also indirectly by influencing the friends the adolescents will associate with.

Developing Knowledge States: Technology and the Enhancement of National Statistical Capacity

National statistical systems are enterprises tasked with collecting, validating, and reporting societal attributes. These data serve many purposes—they allow governments to improve services, economic actors to traverse markets, and academics to assess social theories. National statistical systems vary in quality, especially in developing countries. This study examines determinants of national statistical capacity in developing countries, focusing on the impact of technological attainment. Just as technological progress helps to explain differences in economic growth, we argue that states with greater technological attainment have greater capacity for gathering and processing quality data. Analysis using panel methods shows a strong, statistically significant positive linear relationship between technological attainment and national statistical capacity.     

Appeals to the Hispanic Demographic: Targeting through Facebook Autoplay Videos by the Clinton Campaign during the 2015/2016 Presidential Primaries

By looking at the autoplay videos posted and shared on Hillary Clinton’s Facebook account during the 2015 Facebook. 2015. “The Value of Video for Brands.” Webpage Accessed 28 April 2017. https://www.facebook.com/business/news/value-of-video [Google Scholar]/2016 Clinton, H. 2016. “A Special Moment during a Meeting with the Union of Peasants. Yes You Can! Watch the Video. Facebook Status Update.” Retrieved 20 November 2016. https://www.facebook.com/hillaryclinton/posts/1090969694292892 [Google Scholar] primary election season, this article offers much needed insight into the communication aspect of campaign targeting. Using data analysis extracted from the leading social media platform, the article examines what groups of Hispanic Facebook users were attracted to Clinton’s targeted autoplay videos, what elements within these videos best enticed these people into liking the videos, and if the Clinton campaign appeared to learn what types of autoplay videos were most effective over the course of the primary season.     

Advances and Opportunities in the Study of Political Communication,Foreign Policy,and Public Opinion

We review contemporary research at the intersection of political communication and foreign policy, highlighting four themes: 1) new, more realistic and psychologically-nuanced approaches that account for limited information and issue framing; 2) the question of whether the flow of communication between the state and the public is best conceived as a closed system, or one that is open to outside influences such as foreign elites; 3) how variations in political or governmental structures, patterns of media access or ownership, and other institutional factors can alter the relationships between foreign policy and communication processes; and 4) whether or not it is useful to distinguish between foreign and domestic policymaking when analyzing the role of political communication. We also suggest avenues for further research in each section and conclude by summarizing these opportunities for continued theoretical development.