The Engage programme and the Government Communication Network in the UK, 2006–2010

The Engage programme was launched in April 2006 by the Government Communication Network (GCN) in the UK. As a civil service body supporting those in government working as press officers and in marketing roles, the GCN under the New Labour government in the period 2006–2010 was involved with the extension of the logic of marketisation to government communication. This article charts this process by examining key government policy documents from this period. The rationale for Engage rested on the assumption that government in the UK needed to adapt its communication approach to reach what were perceived as individualised consumers in society. The extension of the logic of marketisation to government communication that happened under Engage is shown to be consistent with the New Public Management approach to public services under New Labour. Copyright © 2014 John Wiley & Sons, Ltd.     

略论沟通在当前行政管理中的作用

针对当前行政管理存在及面临的某些现象 ,提出沟通对提高行政管理效率、行政管理人员素质的重要作用。     

浅谈大学英语教学中的文化差异

跨文化交际已成为每个民族生活中不可缺少的部分.然而,跨文化交际中不可避免的一个障碍就是文化差异,克服文化差异造成的交际障碍已经成为整个世界共同面临的问题.英语教学在当前时代已经不能单纯地采用原始教学手段,教学涉及的不仅仅是语言方面的知识,更需要的是文化方面的知识.因此,中外文化差异对英语教学的各个环节都有很大影响.     

我国应当尽快确立电子商务证据的法律地位

随着电子商务的普及推广,电子商务证据与现行法律规定发生冲突,已在司法实践中显现出来。在我国,这种冲突主要体现在电子商务证据的种类、形式等方面,借鉴世界各国和国际社会的不同做法,我国应对其合法地位作出相应的法律规定,以适应电子商务发展的需要。     

从《边城》爱情悲剧的深层原因看沈从文创作背后的内心世界

通过对家长权威、亲情、金钱、舆论等因素的排除分析,认为《边城》中爱情悲剧发生的深层原因是:边城里的民风民情造成人与人沟通的障碍,从而导致悲剧的发生。并进一步探讨湘西世界民风民情的历史构成,以此分析沈从文创作背后内心世界的隐痛。     

对我国通信侦控的法律思考

通信侦控是目前行之有效的侦查工作方式之一,属于强制性侦查措施,我国相关法律对通信侦控的主体、目的、范围、对象、方式方法、法律程序等方面及其他事项作了一些规定,但存在着立法滞后等诸多问题,因此要加强立法,对上述问题进行规范和制约。     

略论高科技对电影文化的影响

进入90年代以来，以数字化为代表的电影艺术的技术性革命对电影化产生至关重要的影响。电影本体、电影机制、影像的美学意义、电影接受心理等理论课题都必须放置在崭新的技术语境中讨论才有意义。面对日新月异的数字化技术的迅速发展，我们既要考虑到以数字化技术为代表的科技发展对电影的促进作用，又要清醒地认识到高科技对电影艺术的负面影响，从而完成电影化对物质化的整合和超越。     

翻译中的文化差异(英文)

没有文化因素的语言是不存在的。两个国家语言的交流实际上就是文化的交流。跨文化交流的目的就是翻译。汉语与英语的主要区别不仅在于表达方法,语法和修辞上的不同,而且在于文化背景的不同。东西方文化的差异已经深深的影响了翻译的过程与准确性。这篇论文认为宏观的文化因素将会扩大翻译的规模和丰富翻译研究的内容。文章首先在东西文化翻译方面作了对比,然后用举例子的方法说明了自己的观点。主要从地理位置,历史传统,物质生活或经历,文化和价值这五个方面来解释的。第一个方面说明了不同的地域产生了不同的文化。第二个方面阐释了不同的历史文化作为文化的一部分在翻译中的影响。第三个方面分析了随着不同的经济发展而改变的物质生活是人们社会生活和精神生活的基础,并且深深的影响了翻译。第四个方面讨论了作为行动的基础价值观指导我们的行为而且决定了不同的文化必然会有不同的交流行为。第五个方面说明了宗教在每一种文化中都占有重要的位置。最后提出了对翻译工作中发展方向的认识。     

Monopoly defeating mechanisms: Will they function in the digital world?

History reveals that ‘copyright’ was originally monopolistic (in the early fifteenth century) and remained so until the enactment of the Statute of Anne in 1709. Since then copyright has striven to maintain a delicate balance between incentive to authors and avoiding monopolistic stagnation. To achieve these goals, certain monopoly-defeating mechanisms have been adopted such as: fair use, public domain, the idea/expression dichotomy and the exhaustion doctrine. Recently, however, with the implementation of new laws: for instance the Digital Millennium Copyright Act (1988), the EU Copyright Directive (2001), and the implementation of the EU Copyright and Related Rights Regulation amending the Copyright, Design and Patents Act 1988, there is a growing concern that the mechanisms which were enacted to defeat the monopoly will not work in the digital medium. With the provision of affixing technological measures to copyrighted works and the non-application of the exhaustion doctrine in the digital world, arguably the monopoly defeating mechanisms have been disabled. The aim of this paper is to demonstrate the way monopoly defeating mechanisms are becoming non-functional in the digital world. Furthermore, the study also demonstrates how the European Copyright Directive and the UK implementation of the Directive has transgressed the boundary of exclusive rights set by the two World Intellectual Property Organization (WIPO) treaties – the World Copyright Treaty (WCT) and the WIPO Performers and Phonograms Treaty (WPPT) – and copyright law, thereby strengthening the copyright owner's rights in a way that was never intended by the WIPO treaties or by copyright law. Consequently, the new laws have also shifted copyright's attention from commercial pirates to non-commercial individual users. The study aims to demonstrate how the shift took place and finally, trace the recurrence of the monopoly; giving rise to a situation where there is no fair use/dealing, no public domain, no idea/expression distinction and no exhaustion doctrine.