‘Utterly Disgraceful’: Social Media and the Workplace

Social media use by Australian public servants has given rise to questions pertaining to their political rights, impartiality and privacy outside of work. Drawing on the recent case Starr v Department of Human Services these issues are explored. The findings suggest that social media use has heightened tensions around public servant's rights to comment on issues of the day, and its use by employees both inside and beyond the workplace remains contested terrain.     

Social media as semiotic technology and social practice: the case of ResearchGate’s design and its potential to transform social practice

ABSTRACT

This article addresses the need for critical approaches to social media by bridging the focus on language and other semiotic resources that characterises discourse studies with the broader perspective on social media as social, cultural, economic and technological constructs that dominates media and cultural studies. Specifically, we propose a model for analysing how social media as semiotic technologies, that is, technologies designed to enable and constrain meaning-making, may transform social practices. By incorporating Van Leeuwen’s [2008. Discourse and Practice: New Tools for Critical Analysis. London: Oxford University Press] framework for the critical analysis of discourse and social practice, the model extends the social semiotic approach developed in recent critical multimodal studies of software such as PowerPoint to social media, which function primarily to provide platforms for and commodify social practices, rather than to offer rich arrays of semiotic resources for creating multimodal texts and artefacts. Using the academic social network site ResearchGate and the practice of research peer review, we illustrate the model’s capacity to account for the ways the design of social media platforms – through the semiotic resources they make available and the ways these are presented – enables and constrains their users’ ability to perform key social practices and has the potential to transform these practices.     

The interplay of (semiotic) technologies and genre: the case of the selfie

ABSTRACT

The selfie is one of the most widely publicized, criticized, and debated visual phenomena of our time. However, formulating a definition of the selfie is not straightforward, as visual clues – be they representational or compositional – alone are not sufficient for identification. Recognizing an image as a selfie, rather than a portrait, often requires viewers to interpret the image in relation to the technological and sociocutural context in which the photo was taken and shared. In this paper, we consider the technological conditions that have shaped the evolution of the selfie as a visual genre. Central to our discussion is the premise that the selfie is not simply a genre for self-representation, but means of generating various perspectives: that of the selfie maker, the represented visual participant, and the viewer identification. This unique perspective-generating affordance of the selfie is both facilitated and constrained by the various technologies involved in selfie practices. On the one hand, the technological and physical constraints of the smart phone camera give rise to a specific form of “distorted” look which makes certain types of selfie possible. On the other hand, social media platforms facilitate the sharing of selfies, which results in increasingly stylized and creative ways in which perspectives of the self can be represented, negotiated, and, in the case of selfies manipulated via apps, augmented.     

Social Media and the Paradox of Fear: An Exploratory Study of Political Relationship Marketing Within South Wales

This paper explores the key challenges of social media use by politicians in relation to political relationship marketing. Utilising a case study of the online footprint left by Welsh politicians and their attitude towards social media based on three business based rationales – engagement, level of control, and return on investment – the paper offers an expanded conception of the perceptions and fears influencing the use of social media by politicians in terms of political relationship marketing. The article concludes with some critical thoughts regarding the understanding of relationship marketing principles by politicians.     

The Mix of Media Use Matters: Investigating the Effects of Individual News Repertoires on Offline and Online Political Participation

In contemporary high-choice media environments, people increasingly mix and combine their use of various news media into personal news repertoires. Despite this, there is still limited research on how people compose their individual news repertoires and the effects of these news repertoires. To address this and further our understanding of how media use influences political participation, this study investigates (a) how people combine the use of offline and online media into personal news repertoires and (b) the effects of different news repertoires on both offline and online political participation. Based on a two-wave panel study covering the 2014 Swedish national election, this study identifies five news repertoires, labeled minimalists, public news consumers, local news consumers, social media news consumers, and popular online news consumers. Among other things, the results show that social media news consumers are more likely to participate in politics both offline and online.     

Counter-mythologising “media freedom”: including the audience in media freedom discourses and a new normative position for the global south

This article argues for a conscious counter-mythologisation of the popularly utilised term “media freedom” within media political and policy discourses. It further argues for a diversion from understanding this term to refer exclusively to the sphere of media production involving the ability or freedoms of media producers to do their work without hindrances to their independence – whether these stem from state actors, media owners or other external forces. The article contends that a free media should theoretically, and in addition, be considered from the perspective of the audience(s) and its respective prospects of access and accessibility to the entirety of the media landscape. Since challenges of meaningful access and accessibility to media communications persist in much of the Global South, the article concludes by suggesting a newly theorised normative approach to the role of the media in a democracy, which is in keeping with socio-political conditions in historically “Othered” regions of the world. Utilising the example of a counter-mythologisation of media freedom, and adopting an audience-centred approach, the article additionally contends that any attempt at formulating new media theory ought to be contextualised within the global crisis of inequality in order for it to be relevant to the majority audience.     

Questioning the media and democracy relationship: the case of South Africa

This article addresses normative ideas around the role of journalism and the news media's links to the democratic process in South Africa and many other post-colonial societies in the Global South. In particular, the article addresses questions around the news media's role as the Fourth Estate and its claims to public representation, as well as the role that new media and social media in particular play in the media-politics nexus and in the strengthening of democracy (in its many guises). The article assesses the contextual factors that need to be considered in the analysis of media development and the roles and functions ascribed to the news media from within the context of the post-colony and young democracies in the Global South.     

Media Motivation and Elite Rhetoric in Comparative Perspective

The exchange of diverse points of view in elite deliberation is considered a cornerstone of democracy. This study presents evidence that variations in political motivation for media use predict the tendency of politicians to present deliberative rhetoric that considers multiple points of view regarding issues and sees those views as related to one another. We surveyed 111 incumbent Members of Parliament in Belgium, Canada, and Israel and analyzed a large sample of their parliamentary speeches. The findings demonstrate that motivation to attain media coverage and act upon information from the news media leads politicians to strategically display simple and unidimensional rhetoric due to newsworthiness considerations, but only in countries where the media constitute important resources for reelection. The results contribute to extant literature by demonstrating a media effect on elite deliberation and by emphasizing the moderating role of political systems on the nature of elite rhetoric.     

Partisan Bias in Message Selection: Media Gatekeeping of Party Press Releases

Parties try to shape media coverage in ways that are favorable to them, but what determines whether media outlets pick up and report on party messages? Based on content analyses of 1,496 party press releases and 6,512 media reports from the 2013 Austrian parliamentary election campaign, we show that media coverage of individual party messages is influenced not just by news factors, but also by partisan bias. The media are therefore more likely to report on messages from parties their readers favor. Importantly, this effect is greater rather than weaker when these messages have high news value. These findings have important implications for understanding the media’s role in elections and representative democracies in general.     

“TO ME ITS [SIC] REAL LIFE”: Secondary Victims of Homicide in Newer Media

This article explores what happened when two people personally affected by a 1999 homicide participated in an online forum in which the homicide was being discussed. The two individuals in question were the younger brother of the victim and the elder brother of the man convicted of her murder. The case had been the subject of a 12-part audio podcast called Serial. An online forum—the Serial Subreddit—had been set up independently of the podcast and its producers as a space for listeners to discuss their views on the case. We analyzed the contributions of the two aforementioned individuals and the responses they received. We argue that new media spaces like the Serial Subreddit break down the traditional barriers between those personally affected by homicide and consumers of mediated representations of homicide. As such, they raise important questions for criminologists.