在传播沟通中确立品牌价值

品牌资产是现代企业最宝贵的资产。品牌价值体现在与消费者的双向沟通上。塑造品牌的关键是建立和不断强化产品与消费者的关系,培养品牌忠诚的消费者。整合营销是品牌经营的有效手段,实施企业品牌战略是品牌经营的关键。     

沟通:实现人性化执法的有效保障

执法手段由粗暴走向人性化,是执法指导思想和执法理念的重要转变,是建设法治国家不可缺少的要素,也是社会进步的标志。但是,在当前人性化执法中出现了一些冲突甚至暴力袭击执法人员的事件,这应当引起我们的重视。从原因上分析,不但有执法对象的因素,也有执法人员自身的因素,还有其他社会因素。其中,政府及其执法人员与执法对象之间缺乏相互了解和沟通,是人性化执法遭遇障碍的一个深层原因。只有增进执法人员与执法对象之间的相互沟通,才能有效保障人性化执法的良性运作。     

From newspapers to social media? Changing dynamics in Swiss direct democratic campaigns

Switzerland is a laggard in terms of digital campaigning. Direct democratic votes, more particularly, are centered around issues and little personalized. Combined with the specificities of voters’ information behaviour in direct democratic campaigns, these features are likely to disincentivize political actors from extensively campaigning online. Instead, we expect political actors to continue relying on traditional media. These propositions are tested on a large data base of social media posts and newspaper advertisements published before direct democratic votes held in Switzerland from 1981 to 2020 and 2010 to 2020, respectively. Counterintuitively, this research note finds a strong discontinuity in campaign communication practices. Over the past decades, and between 2010 and 2020 in particular, newspaper ads have become less central to direct democratic campaign communication. At the same time, political actors are increasingly shifting their communication to the digital sphere.     

新民主主义革命时期党群沟通机制有效运行的原因及启示

新民主主义革命时期中国共产党准确地把握社会形势,成功地宣传了党的方针政策,唤醒了民众的革命觉悟,有效地整合了各种社会资源,推动了新民主主义革命的胜利。研究新民主主义革命时期党群沟通的有效运行机制,对新时期进一步改善党群关系,加强党的建设具有重要的指导意义。     

浅析突发事件处理中政府与媒体的沟通策略

在突发事件的处理过程中，政府部门能否成功与媒体沟通、把握舆论导向已经成为决定突发事件处理效果的关键因素。因此在突发事件的处理中，政府应该要掌握与媒体沟通的各种策略。主要体现为政府与媒体沟通中的信息掌控策略——主动提供；政府与媒体沟通中的信息处理策略——真实有效；政府与媒体沟通中的信息发布策略——及时渐进；政府与媒体沟通中的信息提供策略——口径一致；政府与媒体沟通中的信息表达策略——有人情味；政府与媒体沟通中的信息选择策略——勇于担当。     

跨文化交际意识及能力培养研究

随着全球化进程的加速推进,世界各国之间的交流合作也与日俱增,跨文化交际随之成为国际社会的一种迫切需要和共识。由此,大力培养学生的跨文化交际意识和能力就显得尤其重要和紧迫。     

French engagement versus British commitment. Was it interlingual miscommunication or political manipulation?

ABSTRACT

The efforts undertaken to establish the contemporary European Union started many years earlier. The history of establishing a pan-European organization is interesting not only for historians and economists but also translators and linguists as it is the history of interlingual communication (negotiations and agreements). One such negotiation was allegedly ineffective due to the difference in understanding the French term engagement and its English equivalent employed by translators and interpreters, that is to say the English term commitment. The authors aim at presenting the political background of negotiations and the social semiotic analysis of the terms in question in order to provoke the reader to find the answer to the question whether the negotiation was broken due to interlingual miscommunication resulting from erroneously chosen equivalent or it was destined to failure from the very beginning due to socio-political and economic interests of negotiating parties. In order to achieve that goal, the authors have analysed notes exchanged between the governments of France and Great Britain in course of negotiation. The history of negotiation and the linguistic analysis are combined to illustrate the complexity of meaning construction and the semiotic implications of the contextual dependence of meanings of terms and their dynamic evolution in time and space.     

Doing Well vs. Feeling Well: Understanding Family Dynamics and the Psychological Adjustment of Chinese Immigrant Adolescents

Despite their average high levels of educational achievement, Asian American students often report poor psychological and social adjustment, suggesting an achievement/adjustment paradox. Yet, the reasons for this paradox remain unclear. Drawing on 5-year longitudinal qualitative interview data, this paper compares the family dynamics of two groups of adolescents from Chinese immigrant families: non-distressed adolescents (n = 20) who have high levels of academic achievement and high levels of psychological well-being; and distressed adolescents (n = 18) who have high levels of academic achievement but low levels of psychological well-being. Findings suggest that the two groups of families differed in parenting approaches after migration, parent–child communication, parental expectations, and parent–child relations. Implications for Asian American adolescent and youth development are discussed.

日本及中国的稻作文化与祭祀

中日两国历史久远的稻作文化及相关的祭祀,虽有地域、民族的差异,但也有不少类似之处.这与文化的传播与交流不无关系.通过实证性、复合性的比较研究,可以阐发东亚稻作文化的一些共同特征.