公安机关形象建设的媒体应对策略

媒体在公安形象建设中发挥着日益重要的作用,但是公安机关在媒体公共关系上存在很多认识上的误区,严重影响了利用媒体的信息主导权推进公安形象建设的活动。如何在公安机关与媒体的沟通中取得双赢,建立和谐的媒体公共关系,公安机关要从媒体应对策略上着手。     

Interpretation in the Analysis of Policy

Interpretation is a critical element in both the analysis and the accomplishment of governing, and taking an interpretive approach to policy should not be seen as a methodological option for consenting adults, but as an integral element of political analysis. Understanding governing (whether by practitioners or analysts) raises questions about the shared meaning which makes action valid, and makes a reality of ‘the government’. This calls for attention to the ways in which this is done, and how this interpretive construction has been recognised in political science (and other social sciences) in Australia and elsewhere, and for a consideration of what this means for political scientists’ agenda of inquiry.     

al Qaeda and Global Governance: When Ideology Clashes With Political Expediency

In recent years, statements by al Qaeda leaders have included references to topics often associated with global-governance proponents’ critique of the state. This article examines the organization's attitude toward symbols of global governance, giving particular attention to its view of the United Nations as the foundation for global governance, and to the manner in which al Qaeda approaches the central questions of environmental threats and human rights. The organization is seeking to insert itself into the discourse of global governance and use it in an instrumental manner; it focuses on anti-Western narrative and seeks to expose the existing order as designed by Western powers, particularly the United States, for self-serving reasons. However, the article argues, notwithstanding al Qaeda's reputation for sophistication in manipulating public opinion, the organization's references to global governance underscore the limitations its rigid ideology imposes on its messaging efforts. Even though adopting the global governance discourse is in line with the group's effort to improve its image, al Qaeda's extremist ideology limits its ability to take full advantage of the benefits this discourse offers.     

The Effects of Media and their Logic on Legitimacy Sources within Local Governance Networks: A Three-Case Comparative Study

Although theoretical and empirical work on the democratic legitimacy of governance networks is growing, little attention has been paid to the impact of mediatisation on democracies. Media have their own logic of news-making led by the media’s rules, aims, production routines and constraints, which affect political decision-making processes. In this article, we specifically study how media and their logic affect three democratic legitimacy sources of political decision-making within governance networks: voice, due deliberation and accountability. We conducted a comparative case study of three local governance networks using a mixed method design, combining extensive qualitative case studies, interviews and a quantitative content analysis of media reports. In all three cases, media logic increased voice possibilities for citizen groups. Furthermore, it broadened the deliberation process, although this did not improve the quality of this process per se, because the media focus on drama and negativity. Finally, media logic often pushed political authorities into a reactive communication style as they had to fight against negative images in the media. Proactive communication about projects, such as public relation (PR) strategies and branding, is difficult in such a media landscape.     

Electoral discourse analysis of state foreign policy development: exploring the party politicization of the Commonwealth in UK Westminster elections 1945–2010

This paper focuses on the policy discourse of the Commonwealth in Wales, UK general election manifestos 1945–2010. It reveals party politicization in the immediate post-war period underpinned by contrasts in policy framing and a Left–Right cleavage spanning a range of issues including immigration and development. A significant post-1970 decline in salience is shown to be accompanied by a shift from substantive to symbolic policy-making and cross-party convergence around residual policy frames whereby the Commonwealth is used to evoke past influence and a normative vision of international governance. This has wider significance for the present electoral discourse approach provides a transferable methodology to inform understanding of party dynamics and policy framing in the formative stage of international relations policy-making.     

Racial appropriation in white expatriate South African discourses: Reading race on social club websites

Abstract

In South Africa the African moral philosophy ubuntuism is periodically raised as a framework for African normative media theory. At this stage, the ubuntu discourse cannot be described as a focused effort to develop a comprehensive theory on the basis of which media performance could be measured from ‘an African perspective’. It should rather be seen as an intellectual quest to rediscover and re-establish idealised values of traditional African culture(s) and traditional African communities. Yet, given South Africa's history of apartheid in which Christian nationalism was misused as a moral philosophy to mobilise a patriotic media in the service of volk (nationhood) and vaderland (fatherland), it is not too early to ask critical questions about ubuntuism as a possible framework for normative media theory. Such questioning is the purpose of this article. Against the background of postmodern and postcolonial perspectives on normative theory, questions related to the following are raised: the expediency of ubuntuism in the context of changed African cultural values, the distinctiveness of ubuntuism as an African moral philosophy, the vulnerability of moral philosophy to political misuse, ubuntuism in the context of the future of normative theory in a globalised world and changed media environment, and the implications of ubuntuism for journalism practice. It is concluded that ubuntuism may pose a threat to freedom of expression. Given the nature of contemporary South African society and its media system, the postmodern emphasis on diversity and pluralism as the cornerstone of future normative theory, is supported.     

The struggle for press self-regulation in contemporary South Africa: Charting a course between an industry charade and a government doormat

Abstract

Self-regulation is widely seen as a way to balance media freedom with restraint. In South African press history, this balance has been the subject of contestation under apartheid. While the first 12 years after democracy were relatively uncontentious, concerns were raised in 2007 by proposals for statutory regulation proposals by the ruling party. The performance of the Press Council was an important component in the subsequent power-play around these proposals. This article assesses how independent performance of the system helped persuade the rulers to temporarily suspend their proposals and utilise the existing channels. However, the persistence of a narrow reactive practice of self-regulation provided space for the resumption of contestation in July 2010.     

Islamic versus other identities in the Greater Middle East: Comments on the Ex‐Soviet Muslim republics

The six newly independent, ex‐Soviet Muslim republics share many characteristics. Common to all are identity conflicts based on ethnic ties, cultural traditions and attitudes to Islam. Most ethno‐nationalist groups have been mythologizing their past history and culture. Islam remains, however, the most important factor determining identity throughout the area, although in diverse ways. Realizing this, most political elites take an unfavorable view of the flow of extreme religious propaganda from Iran and Saudi Arabia and of the incursions from Afghanistan. Aware of the revival of Islam, some political leaders of the new states strive to encourage various patterns of moderate religion as a bulwark against militant Islam.     

The snowman outline: fact sheets by extensionists for farmers

Writing for smallholders in developing countries is an art that demands clear prose, a sound idea, and a logical outline. Although extension agents are often unaccustomed to writing, and usually need a sympathetic editor, extensionists know the target audience better than agricultural researchers or professional communicators. A one-page, 300-word fact sheet is a suitable format, allowing extensionists to write their insights for farmers. The fact sheet must be validated by farmers, who read it and review it for prose and concepts.

The “snowman” is a logical outline in three-parts: head (problem), middle (agro-ecological background), and main part (the solution). The middle section is the hardest for potential fact sheet authors to grasp, but it is also the most important. Anticipating the information that will convince the reader to try the recommendation requires a good knowledge of the audience. The farmers are not a passive audience. Smallholders can be engaged in logical, creative ways, even in writing.

La silhouette d'un bonhomme de neige : les fiches d'informations produites par des vulgarisateurs pour les fermiers

Ecrire pour de petits agriculteurs dans les pays en voie de développement est un art qui exige de la clarté dans la prose, une idée valable, et une forme logique. Malgré le fait que les éducateurs n'ont pas l'habitude d'écrire et qu'ils ont souvent besoin d'un éditeur compatissant, les vulgarisateurs connaissent mieux que les chercheurs agricoles ou les communicateurs professionnels leur public cible. Une seule page de 300 mots est un format approprié à la fiche d'informations, qui permet aux vulgarisateurs de transmettre leurs perspectives aux fermiers. La fiche doit être validée par des fermiers qui la lisent et qui passent en revue sa prose et ses idées. Le ‘bonhomme de neige’ fournit une silhouette logique en trois parties : la tête (le problème), le centre (contexte agri-écologique) et le corps (la solution). Le contexte est la partie la plus difficile à comprendre par les auteurs potentiels de fiches d'informations, mais il est aussi la plus importante. Anticiper les informations qui convaincront le lecteur d'essayer la démarche recommandée exige une bonne connaissance du public. Les fermiers ne sont pas des lecteurs passifs. On peut impliquer les petits agriculteurs d'une façon logique et créative, même à l'écriture.

El esbozo en forma de muñeco de nieve: hojas informativas escritas por extensionistas para pequeños productores

Escribir para un público de los pequeños productores de países en desarrollo es un arte que exige prosa clara, ideas firmes y un esbozo lógico. Si bien los agentes de extensión no están acostumbrados a escribir y, en general, necesitan de un buen editor, conocen al público objetivo mejor que los investigadores en agricultura o que los comunicadores profesionales. La hoja informativa de una cuartilla y de 300 palabras constituye un formato adecuado que permite a los extensionistas difundir sus hallazgos entre los campesinos. Dicha hoja informativa debe ser validada por los productores, quienes la leen y la valoran de acuerdo a su claridad y a los conceptos que contiene. El esbozo lógico consta de tres partes en forma de “muñeco de nieve”: el encabezado (presentación del problema), la parte central (exposición de los antecedentes agroecológicos) y la parte final (propuesta de solución). Para los potenciales autores de las hojas informativas, la sección de antecedentes representa la parte más difícil de escribir pero también la más importante. Se requiere de un buen nivel de familiaridad con el público para ser capaz de anticipar la información que impulsará al lector a poner en práctica las recomendaciones. Los pequeños productores no son un público pasivo. Participarán en actividades lógicas y creativas, aun cuando éstas impliquen la escritura.

A apresentação do homem das neves: informes produzidos por extensionistas para produtores rurais

Escrever para pequenos produtores de países em desenvolvimento é uma arte que exige um texto claro, uma ideia bem fundamentada e uma apresentação lógica. Embora agentes de extensão não estejam muito acostumados a escrever, e normalmente precisam de um editor compreensivo, os extensionistas conhecem o público-alvo melhor do que os pesquisadores agrícolas ou comunicadores profissionais. Um informe de uma página e 300 palavras possui uma forma adequada, permitindo aos extensionistas escrever suas ideias para os produtores rurais. O informe deve ser validado pelos produtores rurais, que o lêem e revisam o texto e os conceitos. O “homem das neves” é uma apresentação lógica em três partes: cabeça (problema), meio (contexto agro-ecológico) e parte principal (a solução). A seção do contexto é a mais difícil para compreensão dos autores em potencial dos informes, mas é também a mais importante. Antecipar as informações que convencerão o leitor a tentar seguir a recomendação exige bom conhecimento sobre o público. Os produtores rurais não são um público passivo. Os pequenos produtores podem ser engajados de forma lógica e criativa, até mesmo por escrito.