The Impact of Cultural Values on Purchase Intention of Nostalgia Products:the Mediating Effect of Nostalgic Aesthetics

As the important issue in social science, there is a little empirical study in cultural values affecting with nostalgic product decisions. With the development of social cognition psychology, nostalgic aesthetic as a psychological state can be used immediately, and behavioral tendency may have an effect on consumer choice. In this paper, we established a research framework to measure the mechanism of mutual influence factors. This article focuses on the relationship the cultural values with consumer purchase intention on nostalgic product, and we tested that culture value as the independent variables has a direct effect on purchase intension of nostalgic products. In addition, we further examine the mechanism as a mediator of nostalgic aesthetic. Furthermore we use SEM and ANOVA analysis statistic tool verified by 258 questionnaires, empirical results showed that different cultural values have differences significantly. The differences of cultural value resulted in higher values of cultural heritage and nostalgic engagement. Therefore, we need to increase the element of nostalgia in to traditional products. More important, these effects uniquely applied to participants who own high on the nostalgia aesthetic. This is to say, cultural values was indirectly linked to heightened purchase intention through nostalgia aesthetic. Consumers are more apt to buy nostalgia products. In other word, nostalgia aesthetic as mediates variables, there is positive link between cultural values and purchase intentions on nostalgia product, and nostalgia aesthetic affected purchase intention for nostalgia products significantly different. The findings are discussed in light of created theoretical and practical implications for destination marketing and management.     

Being here and there: migrant communities in Sweden and the conflicts in the Horn of Africa

Abstract

The largest migrant communities in Sweden come from Africa's most troubled region, the Horn. These are the Somali and Ethiop-Eritrean communities. This paper examines the not-so-obvious ways in which Ethiop-Eritrean and Somali communities in Sweden influence the political developments, particularly the conflicts at ‘home’. Many of these immigrants living in Sweden keep up with social and political developments in their countries of origin almost on daily basis and remain engaged, to a large extent, in the affairs of both their families and communities ‘out there’ while they ‘are here in Sweden’. This article therefore focuses on the particular forms of engagement that have either intended or unintended impact on the intractable conflicts in which the societies in these countries are engaged. I argue that ‘nostalgia underpins the immigrants’ sense of commitment to the affairs of their countries of origin, and therefore, providing moral and material support to warring groups derives the impetus largely from the affective dimension of migration.     

乡土意识与现代民族精神书写———论哈姆林.加兰小说的特点与价值

美国乡土小说家哈姆林·加兰的创作对中国当下的城乡现代化进程具有特殊的参照价值.作为一位在创作内容和手法上都努力自主和自觉的小说家,加兰不仅深情记录了父母一代在前现代农业劳作中的艰辛和梦碎,更描述了新一代追梦青年在城乡间的奔波、困惑和思考.在急剧变革的时代,他的小说借助民众心理成长和国家发展的共进历程,着力铸造勇敢健全的现代民族精神,并通过真诚叙说现代化无法逆转进程中的普遍“乡愁”,关注普通读者大众的伦理选择和理性成熟,从而助推社会公平与公正意识的培育与建设.     

Letting Go of the Cold Facts

“Letting Go of the Cold Facts” argues that Malik Benjelloul’s award-winning Searching for Sugar Man offers a nostalgic reflection on the intersections between politics and music culture in South Africa during Apartheid. The veracity of the film’s account of the career of Six to Rodriguez is less important to its project than its re-animation of a lost moment in the history of popular music, a moment when music consumption appeared to be endowed with cultural and political significance. At the same time, the film’s nostalgic impulses blind it to the complexities of the racialized histories with which it engages.     

Longing for the past: a semiotic reading of the role of nostalgia in present-day consumption trends

Coined in 1688 by Swiss physician Johannes Hofer to designate a pathological longing for distant homeland, the word “nostalgia” was soon rearticulated temporally, to refer to a lost epoch one yearns for as one's home. Nostalgia is not a new topic for semiotics. Emotion essentially stemming from absence, it epitomizes the semiotic mechanism: semiosis is the ontological result of something staying for something else, but nostalgia is the emotional result of it. Nostalgia – an essential figure in Greimas's structural outlook on passion, an umbrella concept in Baudrillard's mourning of reality behind the simulacra, and a key notion in Culler's and Frow's dissection of the semiotics of tourism – has become a buzz word in both critical and marketing studies, the former trying to unveil beneath it the foundations of ontology or the contradictions of postmodern society and the latter, seeking to exploit nostalgia as what critical theory could deem the last Trojan horse into the agency of the consumer. On the basis of a copious and manifold literature on nostalgia, the article hints at an unexplored direction: can one talk, today, of nostalgic trends of consumption in Europe? Where hipsters, vintage furniture, and retro TV channels are nothing but symptoms of an emerging mentality?