Introduction: Social Media,Political Marketing and the 2016 U.S. Election

This essay introduces the contributions of the volume “Social Media, Political Marketing and the 2016 U. S. Election.” Using a variety of methodological approaches, the authors investigate the communication strategies of the Democratic and Republican candidates for president together with the responses of their audience. Collectively, this research offers insights into how new communication technologies are changing both political marketing and the ways candidates and voters interact.     

Negative Campaigning in Party-Controlled Communication Channels: Party Communication Strategies in Campaign Posters,Newspaper Advertisement,and Press Releases during the 2008 Austrian National Election Campaign

Politicians and people professionally involved in politics agree that negative campaigning is a frequently used campaign communication strategy by Austrian political parties. Yet, there is no empirical investigation of such claims. The present study examines party-controlled communication channels to identify the use of negative messaging strategies from a political actor's perspective. The data for this study come from a 6-week content analysis of campaign posters, newspaper advertisement and press releases of the 2008 Austrian National Elections. I examine the degree, source, target, and type of negativity. Results show that there are great differences in the degree and type of negativity between the three communication channels. Whereas in press releases all Austrian parties constantly engaged in going negative, campaign posters hardly contained any negative message. To a great extent negative campaign tactics are adjusted depending to whom the message is addressed to in the first place, the voter or the media. Concerning the source and target of negative appeals, results show that in particular, parties sitting in opposition employ negative campaigning. Yet, they are hardly ever the target of negative messages.     

British Understandings of the Sanussiyya Sufi Order’s Jihad against Egypt, 1915–17

Abstract

This article considers the Sanussiyya Sufi order’s 1915–16 jihad on Egypt from a fresh perspective, analysing British understandings about the attack that soldiers and officials fashioned as the conflict progressed. By incorporating aspects of imperial and Islamic history and a focus on British perceptions, the article presents new directions in the study of the war in the Middle East that move beyond the concerns of older military histories. It analyses three key areas of British thinking in relation to this jihad. First, the belief that local fighters joined the campaign as a result of economic factors, chiefly the famine that swept the Western Desert from November 1915 as a result of an Anglo-Italian blockade, and that the order had little support from the local population owing to their policy of requisitioning goods. Second, the important set of perceptions that the Sanussiyya were pressured by the Ottomans to attack the British as part of their overall call for jihad against the Allied powers. Third, the divided nature of British views around the broader threat posed by the order to Egypt and the wider war effort. Finally, it examines the broader religious and ideological context of the Sanussiyya as an organised reformist Sufi order, engaged in a struggle for resistance to and survival against European imperialism—a struggle that collided with the changed strategic landscape of a region rent by conflict between the Ottoman and British empires from November 1914.     

Buying Amendments? Lobbyists' Campaign Contributions and Microlegislation in the Creation of the Affordable Care Act

When do campaign contributions matter? This article advances the claim that a group that gives campaign contributions to US Members of Congress is more likely to achieve legislative success when (1) a single legislator can deliver to the group (2) a private benefit (3) without attracting negative attention. Using an original data set based on the written comments of nearly 900 interest groups lobbying the US Senate Finance Committee on health reform legislation in 2009, I link group requests to corresponding legislation. The analysis shows a significant relationship between lobby groups' campaign contributions and their legislative success, and at distinct units of analysis—the group, the side, and the group-senator dyad. The relationship is particularly strong in predicting senators’ amendments in committee. The rare data presented here offer compelling evidence that interest groups' legislative victories are sometimes connected to campaign contributions in a way that previous studies could not identify.     

Shirley Chisholm： Unbought and unbossed An African American woman in U.S. politics

The article explores how an African American woman, Shirley Chisholm, was involved in American politics in the 20th century. Chisholm＇s political career took off in 1964, when she won the campaign for the New York State General Assembly. In 1968, after finishing her term in the legislature, Ms. Chisholm campaigned to represent New York＇s twelfth congressional district. She won the election and became the first colored woman elected to congress. During her first term in congress, Chisholm hired an all-female staff and spoke out for civil rights, women＇s rights, the poor and against the Vietnam War. In 1970, she was elected to continue a second term. She remarked that women in the United States must become revolutionaries and they must refuse to accept the old, the traditional roles and stereotypes. On January 25, 1972, Shirley Chisholm announced her candidacy for president. Ms. Chisholm became the first African American woman to campaign for the presidency. Not surprisingly, she met a lot of resistance, even from the congressional black caucus and women＇s right groups. The Democratic National Convention in 1972 in Miami was the first major convention in which a woman was considered for the presidential nomination. Although she did not win the nomination, she received 151 of the delegates＇ votes. The whole aim of her campaign was not to win but enter the struggle and pave the way for the future. Ms. Chisholm believed her black colleagues in congress failed to rally around her because she was a woman. Shirley is one of the many African American women who have been denied their rightful place in American history, She fought for change and the article tries to remember the role she played in the United States politics in the 20th century.     

Testing Zaller’s Reception and Acceptance Model in an Intense Election Campaign

The paper provides a test of Zaller’s reception and acceptance model. The theory describes conditions under which a political message is received, and, if received, accepted or rejected. The study deals with the 1988 Canadian election that was fiercely fought over one central issue, the Free Trade Accord with the United States. We use the 1988 Canadian Election Study campaign rolling cross-section survey, and we test Zaller’s propositions about who is most likely to receive and then accept party messages. Our findings provide little support for the model. We suggest that when an issue is hotly debated in an election campaign voters who receive party messages are able to connect these messages to their values and predispositions whatever their level of political awareness.

Measuring Exposure to Political Advertising in Surveys

Research on the influence of negative political advertising in America is characterized by fundamentally conflicting findings. In recent years, however, survey research using estimates of exposure based on a combination of self-reported television viewing habits and Campaign Media Analysis Group data (a database of all advertisements broadcast on national and cable television in the top 75 media markets) has argued that exposure to negative political advertising boosts interest in the campaign and turnout. This paper examines the measurement properties of self-reports of television viewing. I argue that the errors from common survey formats may both be nonrandom and larger than previously acknowledged. The nonrandom error is due to the tendency of politically knowledgeable individuals to be more sensitive to question format. Thus the inferences drawn about the relationship between political knowledge, exposure to negative ads, and political behavior are also sensitive to the measures used to estimate exposure. I demonstrate, however, that one commonly used measure of exposure—the log of estimated exposure—is not only more theoretically defensible but also alleviates some of the more serious problems due to measurement error.

英语广告中语气系统的人际意义探析

文章以韩札德的系统功能语法理论为基础,对英语广告语气系统的人际意义进行了研究。从三种主要句型、时体态和语气隐喻等方面对英语广告实例进行了分析,从而说明人际意义在英语广告中如何通过语气来实现,并且阐述了人际意义的传达对广告获得成功的重要性。     

建党90年来反腐倡廉法律制度体系的建立与完善

建党90年来的反腐倡廉历程是一个从命令反腐到运动反腐再到制度反腐的演进过程，反腐倡廉法律制度建设同样经历了这三个发展阶段。当前我国制定了以宪法为依据的一整套反腐倡廉法律法规和以党章为依据的一系列党内规章制度，已经形成了较为成熟的反腐败和廉政建设法律法规制度体系。但和《联合国反腐败公约》确立的国际标准相比，我国在实体法、程序法、制度层面。尤其是财产申报制度上，尚存在一定差距。应当从这三个方面着手，结合我国实际情况，进一步完善现行的法律法规和规章制度，真正建成胡锦涛总书记所强调的“科学严密完备管用的反腐倡廉制度体系”。     

House Poor: How a Drive for Stability Led to a Strategic Rethinking of Cultural Institutions’ Relationship to Their Space

While the financial crisis of 2008?2009 represented an unforeseen and momentous obstacle, the key challenges for many cultural organizations remained constant and revolved around making sound strategic decisions regardless of the financial climate. From the standpoints of three prominent cultural leaders, this article addresses factors that directors must consider in guiding their institution forward, such as maintaining a strategic mix of funding and the delicate balance between mission and space. A key binding element among the institutions chosen is that they all underwent a major capital campaign and the construction of a new facility prior to the crisis.