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51.
Raffaele Marchetti 《The international spectator : a quarterly journal of the Istituto affari internazionali》2013,48(4):102-118
There is a need for a reassessment of the Italian contribution to international affairs. If a more comprehensive and pluralist reading of Italian action at the international level is developed, an image of normative power Italy may emerge. Italian input has been crucial in a number of transnational campaigns that have had significant impact at the international level. The cases of the peace in Mozambique, the International Criminal Court, the Moratorium on the Death Penalty and, more recently, the Ban on Female Genital Mutilation all illustrate Italy’s contribution to international affairs, especially the politics of norm change. These cases are all characterised by the presence of intense civil society-government synergy. In order to advance the understanding of the processes and impact of transnational mobilisations, this analysis examines the domestic conditions that facilitated such synergy, intended as key conditions for the empowerment of transnational activism itself. 相似文献
52.
《Journal of Political Marketing》2013,12(1):7-21
Abstract No other country holds as many elections as the United States, and increasingly candidates are turning to professional consultants to assist them. The political consulting industry offers a wide variety of services, found in three distinct tiers: the strategists, who develop the campaign's message, direction, and communication with voters; the specialists, who provide services like fund-raising, media buying, or opposition research; and vendors, who provide services like Web development or voter files. Political polling, direct mail, and media advertising represent just a small fraction of their commerical counterparts. Political consulting reaches beyond statewide and national candidates in the United States, finding lucrative markets in ballot initiatives, in local contests, and in the international election market. In the decades to come, the business of political consulting will flourish, despite occasional outbursts from elected officials and the public. There may be profound changes in the rules of the game and changes in technology, but professional political consultants are indispensable players in modern campaigns. 相似文献
53.
《Journal of Political Marketing》2013,12(1):77-100
ABSTRACT This paper explores existing thinking and research on the use of negative advertising strategies in political campaigning, and in particular examines their potential impact on liberal democracy. We ask what impacts negative forms of political communication may have on our system of government and democratic participation. Though political advertising makes up only a part of political discourse, an analysis of it is necessary given the increasing “marketisation” of political communication, coupled with concerns regarding the so called “democratic deficit.” In order to more truly evaluate its impact, the evidence pertaining to both the positive and detrimental consequences of employing negative ad strategies is examined. What emerges are some very real short-term benefits, some very real concerns over its use, and confusion over its “true” impact. Of particular note is the need for researchers and campaign managers to take a longer-term view of the potentially detrimental consequences of employing negative advertising strategies-to look beyond the short-term gains of winning elections and to consider the longer-term societal consequences of consistently employing advertising strategies characterised by the creation of doubt, fear, anxiety, violation and viciousness. We argue that the “winning” mentality of political ad campaigns needs to be balanced by a more “nurturing” orientation if the tenets of liberal democracy are to remain sustainable. 相似文献
54.
《Journal of Political Marketing》2013,12(1-2):59-78
SUMMARY Interest groups are key players in contemporary campaigns and elections. Along with candidates and political parties, interest groups invest heavily in attempting to influence the outcomes of electoral contests, including presidential races. While scholars have investigated the resource allocation strategies of presidential candidates, little is known about how interest groups distribute resources in presidential campaigns. This study examines spending on political advertising in the 2000 presidential election and compares interest groups' resource allocation decisions to those of the candidates' organizations and the national political parties. The findings reveal that, although interest groups are numerous, disconnected and geographically dispersed, these entities—in the aggregate—adopt allocation strategies similar to those of candidates and parties. 相似文献
55.
Simon Titley 《Journal of Public Affairs (14723891)》2003,3(1):83-89
The EU public affairs industry is failing to recognise that political and social change is rendering its traditional approach to lobbying redundant. The key change is the growing importance of public opinion. Politicians are tending to follow rather than lead public opinion. The public is becoming more individualistic and more prone to emotional appeals. Pressure groups are increasingly setting the political agenda. The Internet is reinforcing all these trends and multiplying the number of political actors. To survive and prosper, public affairs practitioners need to adopt a strategic view of public affairs, which is aligned with companies' brand strategies. This view must be based on a holistic view of politics and recognition that winning public trust, acceptance and support is the prerequisite of successful lobbying. The emphasis will therefore shift away from traditional elite lobbying towards NGO‐style campaigning and mobilisation of public support. Copyright © 2003 Henry Stewart Publications 相似文献
56.
Darren Wallis 《Journal of Public Affairs (14723891)》2001,1(3):229-238
This paper is concerned with the end of 71 years of single party government in Mexico. The paper explores the ways in which the opposition harnessed modern campaign techniques to the opportunities presented by democratisation to secure regime transition. A number of campaign features, such as the stress on personality and negative campaigning, have attracted considerable criticism, but the author argues that there are grounds for believing the 2000 election to have been a unique election, and that competition should be more clearly structured around parties and issues in the future. Copyright © 2001 Henry Stewart Publications 相似文献
57.
Sparse literature exists on the topic of intimacy appeals in political advertising, so in this study Horton and Wohl's para-social theory was applied to explain the “relationship” in Israel between television performers (politicians) and spectators (voters) through the intimacy concept. Altogether, 442 political ads from two Israeli election campaigns (1996 and 1999) were analyzed to test three hypotheses on the use of intimacy appeals across campaigns and political parties. The intimacy appeal measure consisted of five intimacy techniques and was thus characterized as a macro-level variable. These techniques appear in the codebook as five questions that examine whether the spots present words of intimacy, intimate situations, families of politicians, nonverbal expressions, and children. The results indicate that intimacy appeals in political spots are quite popular. Religious and left-leaning parties tended to use intimacy appeals significantly more than nonreligious and right-leaning parties. We conclude that politicians indeed use the same intimacy strategies and techniques as other television performers do; therefore, para-social theory accords with the concept of intimacy in political advertising as much as in other communication settings. 相似文献
58.
Second-order elections are characterized by low turnout. According to the second-order theory this is because people feel there is less at stake. This study tests whether the less at stake argument holds at the macro and micro level using panel survey data obtained in three different Dutch elections. Furthermore, it examines whether campaigns' mobilizing potential differs between first- and second-order elections. We find that at the macro level perceived stakes and low turnout go hand in hand and differ strongly between national, local and European elections. At the micro level the impact of perceived stakes on turnout is limited and contingent on the type of election. Also, campaign exposure affects turnout, but the effect is substantially larger in second-order contests. 相似文献
59.
Peter Gross 《政治交往》2013,30(1):117-119
In the fall of 1994 a nonpartisan and nonprofit voter information organization Project Vote Smart-designed and implemented an education project for \"atrisk\" voters in northern California. The Project Vote Smart (PVS) effort was a systematic attempt to provide typically nonvoting groups both information and incentive to participate in the November general election. The results presented here suggest that the receipt of PVS materials did not directly increase the likelihood of voting or election interest. However, the receipt of PVS materials did make voters feel better about the resources they had to bring to bear on electoral choices. 相似文献
60.
News frames are patterns of news construction journalists rely on to present information to their audiences. While much of the research on news frames has focused on their identification and effects, less work has investigated the specific contributions these different frames make to democratic life. Value judgments about distinct news frames are often not generated in a systematic fashion, not grounded in democratic theory, and/or not supported by empirical evidence. In this article, we address these problems by arguing for and extending normative assessment as a standard operating procedure to determine the democratic value of political communication phenomena. We demonstrate the usefulness of normative assessment by showing how two important generic news frames (politics as a strategic game and as a substantive contestation) contribute to a deliberative public discourse prior to a general election. Using data on television news coverage of the German federal election campaign in 2009, we investigate how these frames are related to the inclusiveness and civility of public discourse and the extent to which it features exchanges of substantive reasons for political positions. Results show that mediated democratic deliberation suffers consistently from strategic game framing, while contestation frames make ambivalent contributions. Implications for political communication scholarship as well as journalistic practice are discussed. [Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource(s): coding protocol used in content analysis.] 相似文献