Advertising Spending by Incumbents and Challengers

Abstract

As candidates spend increasing amounts of money on television advertising, it becomes critically important to assess the degree to which this advertising produces results. In an examination of a particularly hard fought primary for a major state-wide office, this study compares the impact made by each candidate's television advertising on voter intentions during the campaign and the votes ultimately received at the end. Results suggest that over the course of the campaign, television advertising benefited the challenger more than the incumbent.     

Values,Frames, and Persuasion in Presidential Nomination Campaigns

This paper examines the persuasability of rhetorical value framing within a presidential nominating campaign, in an effort to understand how values and value-laden language may provide useful signals in electoral contexts where partisan cues are absent. Relying on a survey-experiment conducted during the 2000 Republican nomination campaign, I evaluate the relative persuasiveness of arguments framed in either individualistic or egalitarian terms. Drawing upon an “active-receiver” model of framing effects, I posit that Republican primary voters respond more readily to candidates when they use individualistic frames than when they use egalitarian frames, because individualism is a more “chronically accessible” value construct for Republicans. Furthermore, I hypothesize that this dynamic is particularly pronounced among more educated respondents, who have been trained to recognize abstract value cues and automatically apply them to applied political contexts. The experimental findings support these hypotheses.     

Ethnic politics and election campaigns in contemporary Africa: evidence from Ghana and Kenya

Why do some political parties in new democracies base their campaigns on promises of national public goods while others do not? Parties in new democracies often eschew programmatic policy proposals in favour of appealing to voters’ ethnic identities, distributing non-programmatic benefits, or emphasizing the personalities of their candidates. However, this is not universally the case. This article examines recent campaign strategies in two nascent democracies in Africa: Ghana and Kenya. The findings suggest that programmatic campaigning is much more common than is assumed, but that parties have different preferences for how much programmatic content they include in their campaigns. The article argues that differences in campaign strategies are largely due to differences in the composition of ethnic support for competing parties. Parties that draw a majority of their support from a single large ethnic group are more likely to develop campaign strategies based on programmatic, policy-based appeals in the form of specific proposals for national public goods than are parties with a more diverse ethnic base of supporters. I argue that these appeals serve as a pre-election commitment to counteract fears among the electorate of domination by the large ethnic core of the party.     

Candidate-centric systems and the politicization of ethnicity: evidence from Indonesia

When and why do electoral candidates politicize ethnicity? From the literature, we might expect this behaviour to occur during democratic transitions or under proportional rules. However, empirical support for these arguments is mixed. This article presents a new approach, arguing that candidate-centric rules offer candidates incentives to politicize ethnicity. The argument is tested in Indonesia with empirical evidence drawn from coding newspaper reports on campaign events, endorsements and group appeals. Indonesia used party-centric rules from 1997 to 2004, and even though the country democratized during this period, the politicization of ethnicity actually declined. I show how party-centric rules, coupled with a national economic crisis, encouraged candidates to campaign on broad national platforms of reform and development, thereby appealing to the poor rather than to ethnic groups. Between 2004 and 2009, the system became more candidate-centric and the politicization of ethnicity increased. I argue that changes in the system freed candidates from national party platforms and motivated them to campaign on their local connections with ethnic groups. This study is particularly pertinent amidst the push for direct candidate-centric elections in the developing world and the lack of literature on how such rules could affect ethnic politics.     

Policies for Decent Labour Standards in Britain

Decent labour standards are a prerequisite for perceived justice and social cohesion. Insofar as they have been achieved in Britain in the past, it has been the result of collective bargaining between employers and trade unions. This has all but vanished in the private sector and, it is argued, there is no chance of its being revived. Upholding labour standards now lies in the provision of statutory individual employment rights. Experience with minimum wages provides some guidance on how these might be developed through social partnership arrangements. Once achieved, such rights amount to little without effective enforcement. Increasingly important for this is the use of the law and consumer campaigns to expose poor employment practices and complex supply chains so that offending employers can be held to account. If Britain is to avoid falling into a competitive ‘race to the bottom’ with Brexit, it must institute a robust means of implementing and enforcing decent labour standards.     

Simple politics for the people? Complexity in campaign messages and political knowledge

Which parties use simple language in their campaign messages, and do simple campaign messages resonate with voters’ information about parties? This study introduces a novel link between the language applied during election campaigns and citizens’ ability to position parties in the ideological space. To this end, how complexity of campaign messages varies across parties as well as how it affects voters’ knowledge about party positions is investigated. Theoretically, it is suggested that populist parties are more likely to simplify their campaign messages to demarcate themselves from mainstream competitors. In turn, voters should perceive and process simpler campaign messages better and, therefore, have more knowledge about the position of parties that communicate simpler campaign messages. The article presents and validates a measure of complexity and uses it to assess the language of manifestos in Austria and Germany in the period 1945–2013. It shows that political parties, in general, use barely comprehensible language to communicate their policy positions. However, differences between parties exist and support is found for the conjecture about populist parties as they employ significantly less complex language in their manifestos. Second, evidence is found that individuals are better able to place parties in the ideological space if parties use less complex campaign messages. The findings lead to greater understanding of mass‐elite linkages during election campaigns and have important consequences for the future analysis of manifesto data.     

Harassment and Intimidation of Parliamentary Candidates in the United Kingdom

The use of political violence to attain political goals has long been a source of concern. Once thought to be exclusive to countries with high levels of general violence, recent evidence suggests that harassment and intimidation of political elites in the UK is more widespread than previously thought. Using data from the 2017 general election candidate survey, we find that four in every ten candidates experienced at least one type of harassment. Evidence suggests that women and young candidates are more likely to suffer from harassment and intimidation. We conclude by formulating an agenda for future research, focussing, in particular, on the perception of harassment and the effect of harassment on political careers.     

The Consequences of Concurrent Campaigns for Citizen Knowledge of Congressional Candidates

Congressional campaigns do not occur in isolation, but concurrently with many other races. What are the effects of overlapping campaigns for how people learn about congressional candidates? On one hand, intensely fought races on the same ballot may encourage people to extend interest to contemporaneous races. Alternatively, competing campaigns may distract voters and limit learning about down-ticket contests. Using American National Election Studies data from 1996 to 2002, I test the consequences of state level presidential, senatorial, and gubernatorial campaign intensity on citizen learning about congressional candidates. I find that while the local intensity of the presidential race has little effect on knowledge of House candidates, the intensity of the Senate race is positively associated with candidate recognition. These effects vary depending on the nature of the election, where House candidates benefit from intense Senate races on the ballot particularly in midterm election years.     

The Cadillac,the mother-in-law,and the ballot: Individual and contextual roots of ambivalence in Swiss direct democracy

Citizens may experience irreconcilable and conflictive values or feelings about a political issue. They may, for instance, both believe in a woman's right to autonomy over her body (pro choice) and that human life begins before birth (pro life). This conflictive situation – referred to as ambivalence in relevant literature – has detrimental effects on political choices. For instance, ambivalence may enhance instability in candidates' evaluations, delay the formation of vote intentions, and finally weaken predictions on vote choices.This being, literature has less looked at what may induce ambivalence, and especially on how informational context may affect it. Our paper aims to compensate for this lack, by assessing under which individual and contextual conditions ambivalence has more chances to be felt by citizens. Through a series of hierarchical estimations based on post-electoral data on Swiss direct democracy and original data retracing content of political campaigns, we will demonstrate that individual determinants (political sophistication, exposure to political campaigns, and heuristics) as well as political campaigning (intensity and negativism) strongly determine the existence of ambivalence.