Romania's Total War: How Political Marketing Strategies Work in a Democratization Process

Political marketing needs to consider specific factors when dealing with a democratization process such in the Romanian and Eastern European case. The emergence of democratic institutions and practices creates an amalgamated and diverse context for political marketing strategies. Different historical stages of communication, marketing, and elections practice have produced after 1989 a landscape where it is easy to confuse political marketing orientations of political parties. An investigation is carried on how political organizations have addressed marketing instruments and how the need to survive and achieve power has altered the meaning of what we call political marketing exchange.     

The theoretical foundations of public affairs and political strategy: where do we go from here?

This paper argues that two of the obstacles facing the field are (1) the lack of a truly international perspective and (2) lack of coherence among studies. These obstacles are not necessarily the result of a lack of scholarship. Rather, the first is due to an ethnocentric bias on the part of western researchers and the second is due to the lack of an agreed taxonomy for business/government relations (BGR). The paper describes the characteristics of good classification systems (taxonomies) and suggests possible ways in which taxonomies could be developed. The paper concludes by arguing that the field should have multiple competing and complementary classification systems in order to promote rich and rigorous research. Such classification systems will allow researchers to build on the findings of previous work. Copyright © 2001 Henry Stewart Publications     

A recycling story: Developing recycling behavior in Turkey with social marketing program

The present study focuses on improving recycling behavior in Turkey with a social marketing program. It is centered on behavior change and social marketing strategies that can address recycling behavior. The social marketing program developed herein outlines segmentation, targeting, product, price, place, and promotional strategies recommended based on theoretical elements across disciplines. This research is the first to develop a social marketing program for recycling behavior in a developing country at the household level. Furthermore, it is the first study in which behavioral change was ensured through marketing strategies. This article provides a framework that can be employed in developing social marketing programs. In this study, qualitative data collection tools and quantitative measurement data were used based on the action research design. Although there are studies in the literature that argue that women and those with undergraduate/graduate education show more recycling behavior than others, the results of the participant-level research in Turkey showed that there was no significant difference in recycling behavior based on the demographic characteristics of the participants. On the other hand, it has been found that the awareness levels of the people have changed in correspondence with the implementation-oriented efforts of the municipalities on recycling. However, there is a lack of recycling behavior due to the lack of necessary infrastructure and information in all regions in Turkey. One of the most important results obtained in this social marketing program study was that regional and cultural differences had a role in shaping the recycling behavior. This requires different strategies in implementing the program in different provinces, based on the culture and availability of recycling infrastructure. This article provides an example of a social marketing program to improve recycling behavior. It hopes to inspire significantly more work in this area to make behavior change for the better.     

当前俄罗斯银行体系发展战略评析

面对金融全球化和金融自由化的浪潮,转轨国家不断调整其金融开放政策,特别是制定开放条件下的金融发展战略成为转轨国家最为重要的过渡安排.俄罗斯银行体系发展总体呈现趋好态势,然而直到目前,一系列内外因素依然抑制俄罗斯银行部门的发展.尤其值得关注的是,俄罗斯银行体系稳定发展面临两个无法回避的问题的挑战:银行信贷扩张问题和银行的资本化比率提高问题,这也是俄罗斯制定银行发展战略必须考虑的问题.总的来看,2005-2008年,俄罗斯银行部门发展的主要目标是提高银行体系的稳定性和银行部门运行的效率;提高银行部门在经济中的作用也是国家制定银行战略的最重要的任务之一.     

当代印度尼西亚的中国观演变

当代印尼中国观的演变对中国和印尼的双边关系乃至中国与周边国家关系产生重要影响。冷战结束以来,印尼的中国观从负面向正面方向演变。这种演变与印尼自身的民主改革、中国国力的提升与中国和印尼战略伙伴关系的确立密切相关。未来印尼的中国观将受到投资因素、跨国人口流动因素和美国因素等影响。而密切政治对话、强化社会人文交流和有序引导中国企业的投资将是保证未来印尼的中国观正向走向的关键举措。     

广西北部湾经济区开展政府营销探讨

开展政府营销对于弥补市场失灵、促进区域经济发展具有现实意义,符合国际惯例。广西北部湾经济区各市都开展过一些政府营销工作,并取得一定成效,但是也存在一些问题。广西北部湾经济区要做好政府营销工作,必须加强学习政府营销知识、树立政府营销观念、培养政府营销人才、整合政府营销资源、借鉴发达地区的成功经验、创新政府营销方法、练好内功、突出政府营销重点等。     

环渤海视角下辽宁沿海经济带环境保护战略

该文从环渤海地区整体区域视角下,分析了经济快速增长过程中出现的主要环境问题,提出了辽宁沿海经济带环境保护的五项战略。     

警察形象危机的舆论引导策略初探

随着各种涉警负面新闻不断见诸媒体,警察形象危机也因此频频发生,给公安机关的整体形象和声誉带来了极大损害。当危机事件发生时,如何正确地回应媒体和公众的质疑,通过引导舆论来进行有效的危机公关,已经成为一个全新而紧迫的课题摆在了人们的面前。文章重点从公共关系的角度,对当前警察形象危机中的舆论引导策略问题进行了探讨。     

固原市经济发展战略新论

改革开放以来,固原市提出并实施的经济发展战略,是以扶贫为主要目标,以农业和农副产品加工业以及一般服务业为主要产业支撑的、相对封闭的发展战略。这种战略尽管有其客观原因和历史合理性并取得了一定成就,但也存在很大局限性。根据新的矿产资源条件和经济社会条件,固原市应适时调整经济发展战略,将以能源化工为主体的大工业放在优先发展的地位。     

新形势下中国图们江区域开发的机遇与挑战

2009年8月20日,国务院批复了《以长吉图为开发开放先导区的中国图们江区域合作开发规划纲要》,明确把图们江区域合作开发确定为"国家战略",[1]标志着中国图们江区域合作开发将进入一个新的发展阶段。这一新形势对中国图们江区域合作开发而言,既是机遇又是挑战。从近期东北亚地区政治经济形势的发展趋势来看,尽管不利于区域合作发展的因素仍然存在,但促进图们江区域经济合作发展的力量正在上升,可谓机遇大于挑战。[2]面对挑战,应超前谋划和运作,全力以赴把自己的问题先解决好,进而影响和辐射周边国家和地区,推进图们江合作与开发。