媒介对三农作用指标体系的研究路径及功能

建立检测媒介对三农作用的指标体系,可以使媒介对三农作用的系列调查具有可比性与延续性,可以成为评价媒介作用、监测媒介发展状况的依据,并为政府有关部门提供决策依据.本文探讨了这一指标体系的研究路径,提出了应当以中国主流媒体的职责功能为出发点,以传播学为理论基础,以其功能说为维度.同时应当遵循定量与定性相统一、客观指标与主观指标相结合,指标应具有广泛的覆盖性并能加以量化等方面的原则.     

Male and female politicians on Twitter: A machine learning approach

How does the language of male and female politicians differ when they communicate directly with the public on social media? Do citizens address them differently? We apply Lasso logistic regression models to identify the linguistic features that most differentiate the language used by or addressed to male and female Spanish politicians. Male politicians use more words related to politics, sports, ideology and infrastructure, while female politicians talk about gender and social affairs. The choice of emojis varies greatly across genders. In a novel analysis of tweets written by citizens, we find evidence of gender-specific insults, and note that mentions of physical appearance and infantilising words are disproportionately found in text addressed to female politicians. The results suggest that politicians conform to gender stereotypes online and reveal ways in which citizens treat politicians differently depending on their gender.     

试论转型时期的大众传媒与公共政策

我国大众传媒在政策过程中担当着议题建构者、民意代言人、政策宣讲者及监督者的角色。但是不论是从参与政策过程的范围,还是从政策过程中发挥的作用来说,它都只是有限度的参与政策过程。随着我国社会转型的推进,处在行政隶属关系与市场利益机构双重利益结构制约之中的大众传媒,也面临着从高度政治化和组织化的传媒体制和传统向企业经营模式与理念的变迁,在技术、经济、社会和政治层面都发生了巨大的变化,客观上也促进了我国公共政策制定过程中的科学化与民主化水平。     

The comparative effectiveness of populist rhetoric in generating online engagement

Worldwide, voters are supporting populist candidates who promise to upend “politics as usual.” Despite all we know about populism, we still do not know how individuals respond to populist content during campaigns, particularly compared to other common content in liberal democracies. This paper adapts framing theory to an online electoral context to argue that populist campaign messages will generate more online engagement compared to three alternative conceptions of the relationship between the people and the elites: pluralism, technocracy, and neutral messages. The paper adapts Snow and Benford's seminal 1988 theory of resonance to studies of populist communication and assess whether populism resonates more with online social media users. An original dataset using the campaign Tweets of 22 national-level actors across five countries is used to test the theory: Brazil, Mexico, Colombia, Italy, and Spain (N = 1777). The findings suggest that citizens on Twitter engage with populism more than its alternatives in certain contexts.     

我国传媒产业发展及其法律规制的调整

我国传媒产业近年来快速发展,已经形成了相当的规模。发展传媒产业不仅具有现实的经济意义,而且具有重要的政治意义。从社会效益和公共安全的角度,需要运用政策法律手段规制和引导传媒的行为。由于我国入世时对开放部分传媒产业领域做出了承诺,近年来相应地调整了传媒市场对外开放方面的法律规制。     

媒介素养与道德自律--兼论高校德育工作机制的创新

在当代社会,大众传媒以其强大的文化攻势,越来越深入地影响着人们的思想与行为,大众传媒环境已成为大学生世界观、道德观、价值观形成的重要影响因素.然而在市场经济的冲击下,一些大众传媒出现的媚俗化倾向给当代青年带来了负面影响,除了净化媒介环境之外,当务之急是把媒介教育纳入整个大学教育之中,提高大学生对媒介的认识,提高大学生对媒体信息的判断力,从而能够自觉抑制不良信息产生的负面影响.     

试论流媒体技术在网络教育中的应用

详细介绍了流媒体技术的概念和该技术在当前网络教育中的应用,对利用该技术实现远程教学中实时授课、视频课件点播以及在线交互等功能的原理也进行了描述和思考.     

新闻媒体的改革创新与发展

因特网支持的媒体是世界上最先进的传播和交流手段,也是世界各国开展舆论斗争所关注的焦点.笔者从新闻媒体创新和发展的视角,论述了媒体舆论的新特点、舆论斗争的新动向和新闻媒体改革的新要求,进而认为将传统的媒体功能融汇于因特网之中,不仅是新闻媒体自身发展的需要,也是构建社会主义和谐社会的需要.     

和谐社会视域中共青团的媒介作用

共青团在建设和谐社会中发挥作用的一个重要途径,是充当青年与其他社会要素之间形成和谐关系的媒介,主要包括执政党与青年之间的媒介、青年人群互相之间的媒介、青年与社会之间的媒介、以及青年与和谐社会合格主体之间角色转换的媒介。     

论对新闻的立体策划

随着科技的发展,报纸、广播、电视、互联网四大媒体的互相渗透,决定了独家新闻时代的基本终结.那么在新闻竞争如此激烈的今天,作为一个媒体如何才能在竞争中立于不败之地呢?该文较详细剖析了独家新闻时代基本终结的原因,列举了当今中国各媒体的立体化报道的态势,同时分析了什么样的立体策划才能高人一筹.