对做好当前企业宣传思想工作的几点思考

企业宣传思想工作要弘扬主旋律,传播正能量,积极宣传企业、服务企业、贡献企业.     

The local news media impeding solutions to the Cyprus conflict: competing discourses of nationalism in Turkish Cypriot radio news

This paper, drawing on data from a news production study, carries out a critical discourse analysis of two stories produced by the Turkish Cypriot national news agency (TAK) and the stories produced by three local radio stations based on these texts. Both TAK and the three stations are partisan and used by owners and the elite for political self-promotion that supports what are broadly two different kinds of economic interests. One seeks to benefit from economic links with mainland Turkey and the other through relative independence yet continued isolation and separation from the Greek Cypriot-controlled Republic of Cyprus. Neither position favours unification with the Republic of Cyprus now highly popular with the majority of the population. To this end, stations recontextualise events to promote two different discourses of national identity, one that is Turkish and one that is based on an independent Turkish Cyprus. While listeners tend to accept that news broadcasts will reflect the viewpoints of owners and controllers, what is less understood is the way that even the most mundane and banal news stories are recontextualised to support these. It is this that is explored in this paper.     

Natural disaster news and communities of feeling: the affective interpellation of local and global publics

This paper engages with contemporary debates around the mediation of distant suffering by examining the ways in which news selection and reporting interpellate audiences into communities of feeling, in which affective belonging is structured by multimodal rhetorical strategies. Concepts drawn from discursive psychology and systemic-functional linguistics (appraisal theory) are used to show how news coverage of natural disasters positions audiences affectively. Analysis of Australian print media coverage of the 2009 Australian bushfires and the 2010 Haiti earthquake will be used to show how this process differs for local and international events. The paper contributes to debates on the “emotionalisation” of public culture by exploring the precise functions of affect within disaster reporting; in particular, how the production of various kinds of affects in the wake of a disaster shapes local and global publics.     

警察形象危机与媒体公关应对原则

警察形象是社会关注的焦点,重视和改善警察形象有助于协调警民关系,促进社会和谐。然而,在当前政府公信力普遍不佳的大背景下,警察形象并不乐观。警察形象危机问题不断引起警察组织自身及社会各界的重视,其中由涉警突发事件引发的警察形象危机问题尤为突出,并已然成为警察形象危机的集中体现。如何利用媒体处理其引发的警察形象危机,恢复并重获公众的信任显得尤为重要。     

反腐倡廉建设中加强舆论监督的对策分析

在新的历史时期，加强和重视舆论监督的对策研究，对推动反腐倡廉建设向纵深发展具有重要的意义。其中，坚持党管媒体的原则是前提，提高新闻从业者的舆论监督能力是基础，加强舆论监督的法制化是根本，发挥监督合力是保证。     

钓鱼报道的真实性与合法性探究

钓鱼报道以其揭露黑幕的便捷而受一些新闻媒体推崇,发展势头方兴未艾,其弊端易被忽略.故从新闻传播学理论与法学理论两方面,以真实性与合法性为逻辑主线,深入分析钓鱼报道的弊端及消弭弊端的基本策略,主张钓鱼报道应以浅层诱惑的钓鱼报道为限、新闻媒体不应对被报道对象施加超出多数民众自制力的深层诱惑以致诱发被报道对象违反道德或法律的意图.     

试论用新闻推广打造职工素质教育工程品牌形象

首都职工素质教育工程是围绕"首都经济"发展战略,以提高劳动者综合素质为主要任务,以全市职工为受教育主体,以业余或脱产学习为主要方式,对在职职工进行政治、文化、科学、技术、业务方面的教育和培训为主要内容的职工教育活动。借助新闻传播完成这一工程的品牌塑造、认同和推广,在企业、职工和社会树立首都职工素质教育工程品牌形象,是当前亟待解决的现实问题。     

谫论减少电视新闻中的“万能画面”

使用意义不大的“万能画面”得以存在的原因，一是迫于网络、报纸、广播新闻的竞争，记者在新闻共性上付出的努力多于在电视的个性上；二是因为但凡涉及到金融、教育、就业、交易、网络等无法利用画面展现过程的领域，都很难电视化等等。为此，需努力采用多样化的新闻报道表现形式、丰富新闻画面信息、抓住新闻报道的细节、找准新闻报道的契入点和增强自身的三种意识来减少电视画面中的“万能画面”，为观众提供真实生动的第一现场。     

电视节目内容分析系统的设计与应用

目前国际上在电视分析内容方面的研究已经进入了自动化进程领域。电视节目内容分析和单纯的文本分析有着本质的不同。就内容分析库的建立来说,单从学术研究角度看,这个内容库的条目越多、越详细越好,但从商业运作的角度看则未必如此,因为这里有一个投入产出的效益问题。     

浅谈新闻编辑的国际视角

全球化背景下,受众的信息消费需求在变化,媒体市场竞争在加剧,作为信息"把关人"的新闻编辑必须具有国际眼光和国际视角.为此,一方面要加强理论修养,开阔视野,另一方面在工作中要善于将国际国内新闻打通处理,揭示同一题材国际国内新闻的内在联系.