新闻与广告中的逆向思维

人类在社会实践中形成了多种多样的思维模式,逆向思维是其中的一种。在新闻与广告的创作及传播活动中,它帮助人们扩大思维空间。因此,应当有意识地培养这种思维能力。     

跨世纪军事记者的素质要求--从江永红军事新闻写作特色谈起

江永红是在改革开放中成长起来的我军新一代军事记者的优秀代表.他的军事新闻采写特色及追求奋斗的历程启示我们军事新闻工作者要有"识为体才为用"的智能结构、"若无新变,不能代雄"的创新精神、"风格也是人"的气质性格,以及怀抱荆山之玉、手握灵蛇之珠的学识修养,这是跨世纪军事新闻工作者走上成功之路的必备素质.     

我国师范教育体制转换中的问题与建议

我国师范教育由独立型、定向型的体制向非定向型、开放型的体制转换是一种必然趋向。在师范教育体制转换的过程中,存在着综合性高等学校如何参与师资培养与培训,现行的师范院校何去何从、如何重组师范教育资源及如何推进师范教育层级提升等一系列重要问题。综合性高校参与师资培养与培训要发挥其自身优势;要有重点地加强师范院校建设,促进师范教育健康发展,要加大师范教育资源重组力度,使之合理有效地得到利用,要重点促进中等师范教育向高等师专教育提升。     

Fatal footsteps: murder of undocumented border crossers in Maricopa County, Arizona

In the past 5 years, the mortality rate among undocumented workers in Arizona has increased steadily. In 1998-1999, the number of deaths among border crossers was 28. That number increased dramatically in 1999-2000 to 106 and has exceeded 200 in each of the past 2 years. In the past, many immigrant deaths occurred as a result of dehydration and exposure (1). More recently, a new trend has emerged, that is, death of border crossers at the hands of the persons ("coyotes") hired to lead them across the border to safety. In some cases, the smugglers attempt to extort additional money from the families by holding the victims hostage once they have crossed the border into the United States. If the families fail to pay, the hostage is killed. Rival gangs are also murdering one another over their human cargo. Nine recent cases illustrate this trend in Maricopa County. In each example, the victims were bound, shot (or in one instance stabbed) and dumped in a remote desert area. All of the decedents were linked to murder for extortion by the 'coyotes' or rival gang members.     

Welfare state reforms and mass media attention: Evidence from three European democracies

The mass media is conventionally assumed to play an important role in welfare state politics. So far, however, we have very little systematic theorizing or empirical evidence of when and how the mass media reports on welfare state reforms. Building on news value theory and the welfare state reform literature, we develop a set of hypotheses about mass media reporting on welfare state reforms. We argue that mass media attention is conditioned not only by the direction of reforms, with cuts getting more attention than expansions, but also by the election platform that the incumbent party ran on in the last election as well as by the policy reputation of the government. Drawing on a new dataset including about 4,800 news articles in British, Danish and German quality newspapers from 1995 to 2014, we find supporting empirical evidence of our expectations.     

略论传统文化与新闻事业的发展

新闻事业与传统文化有着内在联系,新闻事业担负着传承、延续、重塑传统文化的重要使命。传统文化又从内容与形式上制约和影响着新闻事业的发展。本文以此为基点,从新闻通讯的产生、散文式新闻、新闻语言三个角度论述了传统文化对新闻的影响。     

服务科学优先研究方向和重点课题概述及评析

服务科学是一门新兴的复合交叉型学科,尚处于研究的初级阶段。亚利桑那州立大学服务领导研究中心历时18个月完成了一项研究报告,识别和阐明了今后服务科学研究十大全球性、跨学科的优先研究方向和重点研究课题。本文对该研究报告进行编撰、凝练和分析,希望对我国的服务科学研究提供启示和借鉴,从而激发国内服务科学研究者关注那些能为学术界...     

客观最大化与视觉冲击力双赢的实现机制——以法制新闻报道为视角的考察

法制新闻在上个世纪末到本世纪初的最近几年才成为新闻学的一个新的分支学科,而这种新产生体系的不完整性,导致了各种不规范现象大量存在于法制新闻的报道中,其主要的是客观最大化和视觉冲击力间的矛盾.不同媒介的不同表现形式,所表现出来的矛盾形态也有所不同,从平衡两者之间的目的出发,应该从新闻标题的制作、正文的撰写、与电视节目特有的影像制作等方面,解决法制新闻中客观最大化和视觉冲击力之间的矛盾.     

Absent yet popular? Explaining news visibility of Members of the European Parliament

Members of the European Parliament (MEPs) represent their citizens in European Union policy making, having the power to approve, amend or reject the near majority of legislation. The media inform EU citizens about their representatives and are able to hold them publicly accountable. However, we know little about whether, and to what extent, MEPs are visible in the news. This study investigates the visibility of MEPs in national broadsheets in Britain, France, the Netherlands, Germany and Italy. It seeks to explain individual‐level variation by employing an original dataset of news visibility of 302 MEPs over a period of 25 months (September 2009–September 2011) and tests the applicability of the news values and mirror theories in the context of supranational politics. The results show that political office, length of tenure and domestic party leadership have a positive effect. Legislative activities have a mixed effect on MEP news visibility. Attendance negatively affects news visibility, while non‐attached MEPs receive more news coverage. In short, despite the core supranational nature of EP legislative politics, MEP news visibility primarily depends on journalists’ domestic considerations. This informs both our understanding of MEP parliamentary behaviour and journalism studies in the context of the EU.     

试论新闻监督负面效应的表现与防治

新闻监督是公众通过新闻媒体施行的舆论监督 ,是舆论监督中最具影响力的社会监督方式。开展新闻监督应慎之又慎 ,以避免产生负面效应 ,带来消极的社会影响和政治影响。