PERSONAL DATA PROTECTION: RETHINKING THE REASONS,NATURE, AND LEGAL FRAMEWORK

This paper rethinks the reasons for and the nature and means of personal data protection. The reasons for personal data protection are that it could promote the fairness and effectiveness of information flow, help individuals develop their independent personality, and equip them to deal with risks. With respect to the nature of personal data, this paper argues that such data should not be perceived from a purely individualistic point of view. Rather, there should be a contextualized understanding of the data, which considers the appropriate information flow of personal data within a particular context. Regarding the legal framework of personal data protection, this paper suggests that consumer protection law and public law are better equipped to protect personal data than tort, contract, or property law.     

隐私关注对移动个性化服务采纳的影响——基于用户主观认知视角的实证研究

文章研究隐私关注与MPS采纳行为意愿之间的影响关系,创新性提出从用户主观认知视角的MPS采纳理论模型。通过调研收集421份问卷,并采用结构方程模型进行隐私关注程度测量与用户隐私认知之间关系分析,验证各影响因素与隐私关注,以及隐私关注与采纳MPS意愿之间的理论假设。结果表明,用户隐私倾向、内控点、社交群体对隐私关注信息收集、错误使用、不正当访问、二次使用都有显著的正向影响;用户开放性、随和性和外向性对隐私关注上述四个维度都有显著的负向影响;同时,提出的影响因素通过隐私关注四个维度均负向影响用户采纳MPS的意愿。文章能为企业革新隐私关注下的网络营销方式,以及促进用户采纳MPS意愿向实际行为转换提供理论支持。