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21.
Despite the spread of electoral democracy, few Latin American media systems today encourage the deepening of democracy. We attribute this outcome to (a) generalized weakness in the rule of law, (b) holdover authoritarian legislation, (c) oligarchic ownership of media outlets, (d) uneven journalistic standards, and (e) limited audience access to diverse sources of information. Reforms designed to address these problems could include the appointment of special prosecutors to investigate crimes against journalists; replacement of criminal libel laws with civil procedures; legislation protecting journalists' sources and guaranteeing transparency in government; the establishment of nonpartisan boards to allocate broadcast concessions, administer state-owned stations, and distribute government advertising; user fees to expand public media; and various measures to enhance professional standards. 相似文献
22.
In the aftermath of the terrorist attacks on New York City and Washington, D.C. on September 11, 2001, U.S. government and military leaders often articulated distinctly pro-American themes in their public communications. We argue that this national identity discourse was at the heart of the U.S. government's attempt to unite the American public and to mobilize support for the ensuing \"war on terrorism.\" With this perspective, we content analyzed Time and Newsweek newsmagazines for the five weeks following September 11 to identify potential communication strategies employed by government and military leaders to promote a sense of U.S. national identity. Findings suggest (a) that government and military officials consistently emphasized American core values and themes of U.S. strength and power while simultaneously demonizing the \"enemy,\" and (b) that journalists closely paralleled these nationalist themes in their language. 相似文献
23.
Susan Herbst 《政治交往》2013,30(3):253-254
Although news is a social construction that narrates events in the world by assimilating them to existing cultural categories, there are many cultural categories from which to choose. How do journalists determine whether an event calls for a melodramatic frame or an ironic frame or some other narrative convention? Reviewing two recent studies—of news coverage of 9/11 and news coverage in the early 1990s of an accidental killing of a Japanese exchange student in New Orleans—this article argues that the character of “the events themselves” helps limit what narrative frames journalists select. 相似文献
24.
25.
Abstract This article describes the foundation and development of a theoretical framework for the online consumer response process. It is based on theoretical criteria for web-based commercial communication and the online consumer response process. Central to this article is the development of the concept of web-based commercial communication. This includes all advertising, marketing communication, public relations and promotional messages on the World Wide Web which are intended to move the consumer through certain response phases to the point of purchasing or proceeding to any other type of action; the identification of the marketing communication paradigm shift from offline to online; and the comparison between online and traditional mass media audience characteristics. A theoretical conceptualisation of the online consumer response process is undertaken and an analysis of consumer response models and the theory of the general consumer response process is performed. This article is a theoretical exploration of the phenomenon of ‘online consumer response’ and the proposed theoretical framework is intended to address the dearth of literature on the topic. 相似文献
26.
Terri Grant 《Communicatio》2013,39(1):94-106
Abstract The structuring of marketing and communication management within key organisations in South Africa is changing. These changes are affecting the relationship between marketing and communication practitioners, as well as the key tasks they are responsible for within the organisation. Globally, companies are downsizing, restructuring and eliminating hierarchy. This article investigates how key South African companies have responded to these changes, by looking at how the marketing and communication functions are structured within the organisation. Marketing and communication managers from top South African companies were interviewed telephonically. Findings from the study indicate that the two functions are progressively moving towards an integrated approach. However, a commonly agreed organisational structure is still not pervasive. Each organisation structured the marketing and communication functions differently, and various perspectives existed on the key tasks of both marketing and communication managers. From these findings, it is evident that the relationship between marketing and communication, as well as the role and tasks of marketing and communication managers, is still very diverse in the South African context. 相似文献
27.
Abstract This article provides a concise discussion of meta-theoretical (critical-rhetorical, feminist and postmodernistic) approaches towards corporate communication management utilising meta-ethical points of departure with the aim of providing a glimpse into the meta-theoretical future of corporate communication management. The discussion is supplemented by an analysis of the challenges that face organisations in the fast-changing environment of the twenty-first century and corporate communication management as a critical/strategic management function that has the potential to assist organisations in adapting and remaining relevant to their environment, and by implication to the needs of their key internal and external stakeholders. The article is concluded by an explication of corporate communication management as being inextricably linked to ethical conduct and a product of the amalgamation of different meta-theoretical approaches, which interprets and advances the values of both stakeholders and the organisation in a manner that socially and ethically responsible, dialogical mutually adaptive, and contributes to democratising the organisation's decision-making and management processes. This poses challenges to, and insight into, the meta-theoretical approach held while engaging in discourse on the comprehensive nature of corporate communication management. 相似文献
28.
Susan Petrilli 《社会征候学》2013,23(4):503-528
This article proposes a phenomenological and semiotic analysis of sensibility in the era of globalization, which is the era of global communication. How are time, space, self, others, life, death, health, illness, work, employment, unemployment, free-time, development, underdevelopment, and so forth, perceived in today's world? As vast as this excursion may seem, these different issues concerning sensibility all bear on the problem of the relation between identity and alterity. The hypothesis guiding my analysis is that the common denominator in science and sensibility today is the ideology, or ideo-logic, of identity. However, taking Europe as our societal paradigm the ideo-logic of identity reveals itself as a menace to the difficult process of forming the European Union. In Europe – indeed, in world history at large – the logic of identity and of alterity can be traced in all the important phases that have determined peoples’ historical destiny. In the current phase of development in the social reproduction system of advanced capitalism, the contrast between identity and alterity is at an extreme, at the point of exasperation. In this article I intend to explore the possibility of opening sensibility to alterity not only in Europe, but in the anthroposociosemiosic sphere at large. 相似文献
29.
Nina Overton-de Klerk 《Communicatio》2013,39(3):362-382
AbstractMajor forces such as globalisation, the digital network revolution and the empowerment of myriad new stakeholders have resulted in a blurring of communication genres such as marketing and corporate communications, and are redefining the role of the communications professional within business and society. Such fundamental changes require that both scholars and practitioners challenge their own assumptions and consider the implications of these paradigm shifts. The values of the modernist age, resulting in linear, top-down, consensus-seeking decision-making behaviour, must be revisited to make way for emerging values such as activism, dialogue, communal values and dissent, which allow for co-creation and a multiplicity of viewpoints. This article reflects on paradigmatic debates and identifies shifts from modern to postmodern organisational practice, and how these impact on communication practices and integrated communication. Consideration is given to some theoretical, practical, research and educational implications of these shifts as core driving forces towards the new emerging paradigm of strategic communication, which can best be conceptualised as purposeful communication to realise the organisational mission. 相似文献
30.
Elize Terblanché 《Communicatio》2013,39(4):543-563
ABSTRACTAdopting technology in support of educational programmes brings about self-evident changes and challenges both for students and educators (faculty members/facilitators), as well as for teaching and learning in distance education. The participatory culture of online learning and teaching demands new skills and competencies that pose challenges for existing teaching and learning pedagogies. The purpose of this literature review is to identify and exemplify facilitator roles in e-learning, to argue that there is a need for facilitators to undergo e-learning-related training, and to consider certain other challenges that result from using an online platform for teaching and learning. The results of the literature survey confirm that the roles of the educator change in a digital environment, while communication also enables him/her to maintain a degree of control over computer-mediated learning. It is argued that training in phases can enhance mentors' personal development and encourage positive attitudes towards accepting responsibilities in e-learning, while ensuring continued support and back-up for educators and novice facilitators. 相似文献