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301.
How does a brand become meaningful, and how does certain lifestyle values become integrated into a brand so that the brand appears like a trustworthy statement? The paper investigates the ongoing negotiation processes between brand maker and brand users as a key to understand how brands become meaningful. The result of the negotiation processes is the creation of a common consent of meaning, which the brand rests upon. This implies that a brand can only be meaningful if the brand maker and brand users can create this brand habit. 相似文献
302.
The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves. 相似文献
303.
Moshe Kam Ph.D. Pramod Abichandani Ph.D. Tom Hewett Ph.D. 《Journal of forensic sciences》2015,60(4):936-941
This study documents the results of a controlled experiment designed to quantify the abilities of forensic document examiners (FDEs) and laypersons to detect simulations in handwritten documents. Nineteen professional FDEs and 26 laypersons (typical of a jury pool) were asked to inspect test packages that contained six (6) known handwritten documents written by the same person and two (2) questioned handwritten documents. Each questioned document was either written by the person who wrote the known documents, or written by a different person who tried to simulate the writing of the person who wrote the known document. The error rates of the FDEs were smaller than those of the laypersons when detecting simulations in the questioned documents. Among other findings, the FDEs never labeled a questioned document that was written by the same person who wrote the known documents as “simulation.” There was a significant statistical difference between the responses of the FDEs and layperson for documents without simulations. 相似文献
304.
Shelley Z. Reuter 《Economy and Society》2013,42(2):236-262
Abstract This article examines eight wrongful life/wrongful birth suits filed by parents of children born with Tay-Sachs disease. Their legal claims are analysed in terms of the biopolitics of genetic risk that has emerged in recent decades with a view to arguing that, as health and disease are increasingly understood within a genetics framework, the individual is becoming responsibilized to be proactive and undergo genetic testing. At the same time, this responsibilization is being defined as a kind of entitlement rooted in historically specific ideas about personhood and quality of life. The only option for reconciling this contradiction has been simply to define responsibilization as the individual's right, thereby calling into question the notion of agency in genetic decision-making and revealing that choice in this context is in fact becoming the unfreedom to choose. 相似文献
305.
Sarah Paquette Franca Cortoni Jean Proulx Nicholas Longpre 《Journal of Sexual Aggression》2013,19(2):182-196
AbstractAccording to Ward (2000), cognitive distortions emerge from “implicit theories” (ITs). Ward and Keenan (1999) established a typology of the ITs of child molesters in which they classified existing knowledge on their cognitive distortions into five categories: “entitlement”, “nature of harm”, “uncontrollability”, “child as sexual being” and “dangerous world”. The purpose of this research was to examine whether the cognitive distortions of child molesters are encapsulated fully by these five categories of ITs. Semi-structured interviews were conducted with 20 convicted francophone child molesters and their cognitive distortions were analysed. Results indicate that six ITs were present in this sample. “Entitlement”, “nature of harm” and “uncontrollability” were identical to those of Ward and Keenan. “Child as sexual being” and “dangerous world” were present, but varied from their original versions. A new IT emerged, which we called “child as partner”. We discuss these findings in comparison to their original versions. 相似文献
306.
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308.
“Adj +N”复合结构是一种很常见但又很难解释的语言现象.产生困难的原因在于在这类复合结构中,形容词和名词之间的语义关系非常复杂且变幻无常,很难对其进行全面系统的阐释.国内外大多数研究都集中于探究其形容词修饰名词的排列次序等问题,从认知角度对其进行的研究尚不多见.本文以认知语言学的参照点模式为理论框架,对“Adj +N”结构的认知机制进行了探讨.认知参照点模式也适应于阐释“N+N”结构和所有格结构等其它复合结构. 相似文献
309.
Kim K. Faulkner Rosemary Cogan Mark Nolder Gene Shooter 《Journal of family violence》1991,6(3):243-254
Although abuse in relationships is widespread and often escalates without intervention, the scant extant data indicate that people in abusive relationships often fail to complete treatment programs. We compared demographic characteristics, Male-Female Relations Inventory scores (MFRI), and selected MilIon Clinical Multiaxial Inventory I (MCMI-I) scale scores of men and women who did and did not complete an 8-session 4-week cognitive/behavioral group treatment program. The 16 completer men had lower scores on MCMI-I scales related to drug abuse as compared with the 18 noncompleter men. Court-referred men completed more often than other men. The 23 completer women also had lower scores on MCMI-I scales related to drug abuse than the 17 noncompleter women. Fewer of the completer women were employed and fewer had children than the noncompleter women. Scores on the MFRI were not different for completer or noncompleter men or women. Implications for interventions are discussed. 相似文献
310.
刘洪广 《中国人民公安大学学报(社会科学版)》2006,22(2):79-83
心理测试是基于某一案件,对被测人采用涉及案件的相关问题提问,或显示案件相关图片等刺激方式,对所诱发的生理反应参数,进行分析评价的过程。作为侦查犯罪的重要辅助工具,心理测试应该朝专业化标准化规范化方向发展,建立国家级的具有示范性的心理测试实验室,尽快引入并应用国际上脑科学研究的新方法,如事件相关脑电位(ERP)这种基于脑电的心理测试。只有这样,心理测试的结论才更加具有科学性,才能更好地向前发展。 相似文献