Bourgeois Myth versus Media Poetry in Prime-time: Re-visiting Mark Frost and David Lynch's Twin Peaks

This article explores IVIark Frost and David Lynch's television series Twin Peaks from the perspective of the two dominant world-views it dramatized. The world-view based in bourgeois myth can be described as employing significations that are always present in naturally and mythically transcendent terms. The other world-view is generated by media poetry, which is a virtual mode of signification that re-mediates linguistic/audio/visual phenomena with contingent capacities for meaning. That generative potential for signification is an aspect of all media use, but media poetry specifically highlights and exploits the capacity of new multi-media to enhance “poetic” possibilities for meaning-making. This may occur through either the actual use of virtual media, through a critical ambiguity with regard to official ideologies and formal/generic con-straints, or through thematic content that destabilizes fixed meanings/representations and entertains possibilities for alternative significations. The article makes the case that the adolescent characters in the show specifically embody the productive world-view inherent in media poetry, and the “poetic” challenges they present to adult, mythic society allow for the continual re-mediation of any and all bourgeois myths. Those adolescents, especially Laura Palmer, embody cultural meanings that refuse ideological codification; that is, that can still become. Twin Peaks, as the article demonstrates, is a striking example of media poetry since it was aired on prime-time network television; it still deserves attention for the stunning ways it remediated the mythic nature of American, middle-class society.     

Horror Films Face Political Evils in Everyday Life

Studies of cognition show that Americans get much of their political information from audiovisual media. Therefore, attention to popular films can help us learn how genre conventions communicate politics. The popular genre of horror uses subtexts to help people face political evils in their everyday lives. Many of the evils lately concern the politics of communication, and this is evident in a wide range of horror films, recently including Phone Booth (2003), The Ring (2002), and The Mothman Prophecies (2001).     

Issues in teaching terrorism as cultural artefact

From a humanities course on terrorism that focuses on how terrorist ideology and acts are transformed into cultural artefacts, several pedagogical–theoretical issues have emerged: the incongruity of viewing terrorist violence as art; 9/11 as an ahistorical event; the impossibility of defining terrorism; the infiltration (trivialisation?) of terrorism into popular culture; subgenres of terrorist works, each with its own paradigm; and the iconoclastic potential of many terrorist texts and films. These issues have implications for the curricular design of terrorism courses and for the role of instructors – in academia and in the larger community.     

The Dynamics of Stereotyping: Is a New Image of the Terrorist Evolving in American Popular Culture?

This article considers popular ways of representing terror activists, and the metamorphoses that approaches to representation in the American media have undergone. A part of the article deals with terrorism in the media over time, common stereotypes, and how they affect the representation of Arabs and Muslims. The article then discusses Sleeper Cell (2005), a mini-series which focuses on a Jihad terror group. The article addresses questions including: How are Arabs and non-Arab Muslims portrayed in the series? Can a real change be observed over time in the method of portraying them? Twentieth-century historical considerations precede the pointed topical discussion.     

South African cinema after apartheid: A political-economic exploration

Abstract

When South Africa was emancipated from the oppressive apartheid regime in 1994, it was a severely divided society in need of an inclusive national identity to bind its citizens and maintain peace. Therefore, the state targeted the cultural industries, including film, as a means of promoting symbolic representations of national unity. The film industry was further identified as a priority sector for economic growth and as a potential platform for equitable redress. This article discusses existing and emerging finance, distribution and exhibition structures in the post-apartheid film industry. It considers government interventions in the form of film policies and development strategies with the purpose of examining the influence of globalising forces, in particular neoliberalism, on the apparent market-orientation of such interventions. The results presented indicate that the post-apartheid vision of equality, freedom and diversity does not always sit comfortably with the neoliberal, free-market principles promoted in the Growth, Employment and Redistribution (GEAR) programme of 1996. Moreover, it suggests that in this commercial environment, the voices of the historically oppressed black majority, rather than enjoying a sense of artistic and creative freedom, can in fact encounter commercial censorship through the commodification of films for an export-orientated market.     

The rise of film production and the politics of the star system in South Africa

ABSTRACT

The rise of film production and the ubiquitous presence of the ‘new wave’ of South African films on the international scene in recent years have raised expectations amongst local film stars hoping to get their biggest break by taking leading roles in major South African productions. However, most of these films – particularly co-productions – have continuously used foreign stars in leading roles. As a result, local stars have constantly voiced concerns about the proliferation of foreign artists in leading roles in South African productions. Many explanations have been offered in trying to understand why filmmakers tend to cast a foreign star when a local one could probably do a better job (in, for example, portraying a local icon like Nelson Mandela) and still command a lesser fee. However, this article puts forward that most of these arguments are based on intuition rather than on the real dynamics and externalities governing this practice. The article attempts to make sense of this issue by arguing that the rationale for this practice stems from a film being a high-risk investment that it is driven by the broader financial imperatives of film production. The article offers empirical evidence to suggest that stars do not add economic value to the film, but to themselves (see Elberse 2005), since the bulk of the money goes towards their appearance fees. It is concluded that the traditional model guiding film finance and the logic behind it need to be looked at afresh, given the fact that several films have failed at the box office, both locally and internationally, despite featuring major foreign stars, compared to the massive success of some local films (e.g., Jerusalema, Tsotsi and Yesterday) with local stars in the leading roles.     

论新时期寻根电影思潮的发展历程

新时期寻根电影对传统文化,或批判或皈依,都充溢着浓郁的文化意蕴。从1980年代的“电影民族化”大讨论开始,到90年代新民俗电影的兴盛,新时期寻根电影思潮的发展历程依稀可辨。80年代中期以后,电影界自觉地呼应文学界的文化寻根运动,一批寻根电影相继问世,展现了这一思潮的创作实绩。进入90年代以后,在主旋律电影和商业电影对艺术电影的挤压和吸附的生存困境中,电影依然充溢着绵延不断的寻根精神,一部分呈现出强烈的皈依趋向,另一部分如新民俗电影集中对传统文化进行批判,产生了广泛的影响。     

Film noir’s ‘gal producers’ and the female market

ABSTRACT

This article surveys publicity surrounding the work of three female producers active in Hollywood in the 1940s and early 1950s: Joan Harrison, Virginia Van Upp, and Harriet Parsons. All three produced key titles in the cycle of film noir that emerged during this period. Publicity that emphasized their work behind the scenes on these productions was part of broader attempts to cultivate a female audience for film noir. Marketing campaigns suggested that ‘gal producers’ catered to unconventional feminine appetites for criminality and violence, all the while celebrating their ascendance in the traditionally male-dominated profession of producer. Such profiles would have been particularly appealing to female moviegoers during the Second World War, when many women held jobs previously dominated by men, and in the immediate postwar period when they sought to retain those lucrative positions.