Strategies moulding brand reputation building in the early 21st century

Abstract

Since the mid-1990s, the changing political, economic and social environment and globalisation have contributed to change business behaviour in South Africa. Nowadays, business strategies are built alongside sustainable business goals, with renewed emphasis on quality and brand reputation management. Business intelligence (BI) systems and research demand show clear emphasis on customer brand franchising and brand citizenship in particular. Brands are no longer used only as marketing communication tools. Nowadays, brand companies seem well aware of stakeholders’ concerns with non-financial business aspects and are responding through re-branding, improved customer relations and good corporate citizenship behaviour. Consequently, direct customer feedback via customer satisfaction and franchise-building research, as well as corporate citizenship image and perception surveys have emerged as key research tools that generate business intelligence used to build and protect company reputation. The way in which contemporary research designs are constructed to guide reputation building and protection, and how these inputs are used to guide business reputation strategies form the core of this article. The discussion reveals that corporate reputation and brand management functions are increasingly being synchronised in support of customer-based brand equity, customer franchise and reputation building. This suggests substantial communality between the management functions relating to corporate reputation and branding. Corporate branding and reputation are anticipated to evolve as a core business strategy aimed at building and protecting corporate identity and image. To meet this endeavour, companies will continue to brand their identity and image and create brand awareness and customer relations to enable stakeholders to differentiate company products, services and features from competitor offerings, but will simultaneously strive to enhance customer loyalty. Customer care and ethical behaviour will probably lead the thrust in creating positive corporate reputation. As long as corporate reputation building and branding are pursued, the demand for business intelligence information related to these topics will remain a priority and will guide future marketing and communication strategies in building and protecting corporate reputation.     

Civic Networks and Community Resilience in Brazil,Canada, Chile,and Cuba

This article explores the relationship between civil society and community resilience in coastal communities in Brazil, Canada, Chile and Cuba. In understanding the role of social capital in community development, we do not feel sufficient attention has been paid to the subtle micro-dynamics of civil network structure. Using social network analysis, we explore the link between community cohesion and resilience. Attention is given to conflicting interests that characterize these communities and how they manifest themselves in civic participation and factional affiliations. We find that organizational diversity is a necessary condition for community vitality, but organizations can become captive to factional interests. The critical factors for resilience are associated with a benign side of factions (a plurality of inclusive ties) and the presence of keystone bridging agents. Each offers hidden mechanisms for neutralizing the effects of fragmentation by providing a cohesive capability which remains latent until crises call for collective action.     

Analysing characters' interactions in filmic text: a functional semiotic approach

This paper presents an analytical tool for constructing characters' action patterns in film. Understanding characters in moving images has been regarded as one of the most significant elements of narrative comprehension and interpretation because spectators' inferences of narrative structures are substantially mediated by characters. The social semiotic method presented in this paper shows how characters' actions and interactions can be systematically constructed based on the co-patterning of textual elements in film and how the patterns provide an analytical foundation for understanding and interpreting characters. In addition, this paper also reviews the previous explorations of the more fine-grained approaches to character analysis and then demonstrates how the method the paper suggests can support and strengthen the accounts provided to date. Most importantly, by comparing scenes within and across two war films, The Thin Red Line (1998) and Black Hawk Down (2001), the article will show the potential of this method for effectively constraining hypotheses for empirical investigations of filmic meaning.     

当代西方美学理论中的主体观和身体意象

本文从身体主体论立场出发,重构了当代西方美学中的两个身体意象系列——主体系列和客体系列,揭示了两类身体意象的不足和相应理论体系的欠缺,强调当代身体美学研究应该充分重视身体主体性,建构出与身体的复杂性、丰富性、创造性相称的身体意象.     

The blurring of boundaries: images of abjection as the terrorist and the reel Arab intersect

In her treatise on abjection, Julia Kristeva argues that the abject is located outside the self, remaining in a state of repulsion that threatens to destroy the self. Abject representations are prevalent in the way terrorists have been portrayed in the Western news media post-September 11, 2001. These images of abjection are problematic, as they consolidate the images we have seen in Hollywood films representing Arabs. Furthermore, these depictions have eroded the fine line between the real and the unreal. This article examines the point at which these issues intersect, by analysing individual images vis-à-vis film portrayals of the Arab and, ultimately, how the framed images of terrorists aired on TV screens have conformed to previously accepted notions of the Arab.     

Single‐Image Rectification Technique in Forensic Science

Many researchers have been working in Spain to document the communal graves of those assassinated during the Spanish Civil War. This article shows the results obtained with two low‐cost photogrammetric techniques for the basic documentation of forensic studies. These low‐cost techniques are based on single‐image rectification and the correction of the original photo displacement due to the projection and perspective distortions introduced by the lens of the camera. The capability of image rectification is tested in an excavation in the village of Loma de Montija (Burgos, Spain). The results of both techniques are compared with the more accurate data obtained from a laser scanner system RIEGL LMS‐Z390i to evaluate the error in the lengths. The first technique uses a camera situated on a triangle‐shaped pole at a height of 5 m and the second positions the camera over the grave using a linearly actuated device. The first technique shows measurement errors less than 6%, whereas the second shows greater errors (between 8% and 14%) owing to the positioning of the carbon‐fiber cross on an uneven surface.     

“SEEING” MINORITIES AND PERCEPTIONS OF DISORDER: EXPLICATING THE MEDIATING AND MODERATING MECHANISMS OF SOCIAL COHESION

Research shows that residents report high levels of disorder in places with greater concentrations of minorities even after controlling for objective indicators of crime or disorder. Less understood, however, are the mechanisms that explain this relationship. Drawing on a survey of nearly 10,000 residents nested within 297 neighborhoods across two cities, we use a multiple indicators–multiple causes model to examine the cues that lead individuals to distort the presence of minorities in neighborhoods. We then employ multilevel models to test whether these distortions influence perceptions of disorder. Furthermore, we assess whether living in a socially cohesive neighborhood mediates and/or moderates the relationship between “seeing” minorities and perceiving disorder. We find that when residents overestimate the proportion of minorities living in their neighborhood, perceptions of disorder are heightened. Yet social cohesion moderates and partially mediates this relationship: Residents living in socially cohesive neighborhoods not only report less disorder than those living in less cohesive communities, but also they “see” fewer minorities when compared with residents living in less socially cohesive neighborhoods. These results suggest that social cohesion is an important mechanism for explaining how residents internalize the presence of minorities in their neighborhoods and how this then leads to perceived neighborhood disorder.     

大国文化身份与当代文论创新

大国文学需要自我身份反省并坚持文论走近经典进而可持续创新。在中国文论经历了一个世纪的西化浪潮之后,应该重新检讨中国文论的精神价值取向,从全盘西化的文论盲视中走出来,重新以“走近经典”的文化高度和精神厚度,审视大众图像时代中的中国文论身份,从西方文论的中国化到中国文论经验的世界化的转型中,关注文化创新与文学理论创新的同步性,进而守正创新——“走近经典”并“创新经典”。     

公安形象危机处置方法探讨

当前,一些地方公安机关因不能妥善处理突然发生的、对公共安全、公共利益产生重大威胁的事件,导致一些负面消息甚至不实报道,从而严重损害公安机关和人民警察的形象。要处置这种公安形象危机,就要全面认识公安形象危机的不可避免性、突发性、严重破坏性,难以修复性、可预知性和可控制性、不确定性和易变性等特点,防止出现"封锁消息"、"针锋相对"、"暗箱操作"、"敷衍应付"的错误倾向。此外,还应转变观念、与时俱进,增强危机管理意识;居安思危,未雨绸缪,提高危机管理能力;加强策划,运用技巧,提高危机处置水平。