试论文化外交

在当代国际关系中,随着文化交流的不断发展,文化外交成为外交的一种新型方式。本文试图从跨文化的国际传播角度,结合外交实践,探讨文化外交的内涵、外延及其地位作用。该课题的研究将有助于拓展对外交概念的理解,强化外交活动的自觉,加速全方位、立体型外交体系的建构。     

完善党内沟通体制,发展党内民主

发展党内民主,保障党员的民主权利,首先要保障党员的知情权。因此,从完善党内沟通体制入手发展党内民主,是一条可行的途径。要完善党内沟通体制,发展党内民主,保障党员民主权利,关键是在横向上要完善各级党组织内部的沟通机制;在纵向上要完善党内信息上下快速传递的沟通机制。     

中菲民间组织的交流与合作：对现状与前景的初步探讨

本文对中菲民间组织合作交流的现状、存在的主要问题以及合作前景进行了初步探讨,指出中菲民间组织应在加强组织建设、能力建设、发展战略以及关系到双方切身利益的问题与领域进行紧密合作,促进双方社会的和谐发展。     

Global Television News and Foreign Policy: Debating the CNN Effect

This study investigates the origins and development of the cable news network (CNN) effect hypothesis. It reveals an ongoing debate among politicians, officials, and journalists who are involved in the political processes that this hypothesis attempts to explain, and also among scholars who have been studying it. Debates have been conducted both within and among these groups on the meaning and validity of the CNN effect, but none has contributed significantly to resolving the issue. On the contrary, these debates have presented contradicting statements that have only created confusion and misunderstanding. This study presents lessons from the decade-long effort to explore the CNN effect and projects a new agenda for more useful approaches towards different effects of global communication, apart from those covered by the present controversial hypothesis.     

受众的“接受”——关于新闻传播中接受问题的思考

新闻传播的目的是让受众接受传播者所传播的新闻信息。(新闻传播是以传播效果为中心的,而受众的接受又是传播效果得以实现的集中体现。)本文从受众接受的重要性入手,指出:在新闻传播的过程中,受众不单纯只是一个被动的接收器,也不是信息的主动的制造者,而是一个能够自由地面对信息的制约者与反馈者。因此,作为传播者的新闻工作者既不是受众思维的完全的控制者,也不是完全顺从于受众的谄媚者,而应该是一个能够控制信息的舆论引导者。由此我们得出,新闻传播应遵循的基本原则:立足受众,为受而传,以报道真实新闻事实为基本前提,以关注受众的需要和利益为基础,引导受众从单纯的对利益的关心和追求升华到理性认知的层面,从而实现健康、有效的传播效果。     

网络营销--中小企业介入电子商务的切入点

我国已经迎来了电子商务在企业应用和普及的时期，但要实现完全意义上的电子商务，企业要跨过的门槛是相当高的。从我国中小企业电子商务现状和存在的问题分析中不难看出，目前我国大多数中小企业通过开展网络营销切入和实现全面的电子商务，是切实可行的选择。实际上，网络营销本身就是电子商务的基础和组成部分。     

英汉色彩词联想意义对比研究与翻译

色彩词词义分为字面意义和联想意义两种,联想意义是由特定的民族文化所铸造的一种附加的或隐含的意义。色彩词联想意义的理解必须参照特定时代特定地域的民族文化,否则便无法理解。本文从文化语言学、词汇学及翻译学的角度探讨了英汉色彩词联想意义的共性与个性,总结了英汉色彩词对比研究的翻译方法。     

Mandela and excellent African leadership: Theory and lessons for practice from an appreciative thematic analysis

Nelson Mandela is highly regarded as an example of excellent leadership. Yet little has been done in communication studies to describe his leadership communication. Significantly, little has been done to locate and to theorise about his leadership style in relation to the African moral philosophy of ubuntu. the article presents an appreciative thematic analysis of how Mandela’s leadership communication practices were eulogised in tributes written in his memory in selected South African newspapers. An innovative method of appreciative thematic enquiry is used to arrive at three key themes of praise for the leadership of Mandela. Lessons for leadership are drawn out and highlighted.     

Theoretical criteria for online consumer behaviour: web-based communication exposure and internal psychological behavioural processes approaches

Various theories, theoretical viewpoints and models on consumer behaviour stipulate consumers’ offline and online behaviour when purchasing a product or using a service. This article deviates from the purchasing perspective and instead proposes an information and web-based communication message ‘seeking and consumption¹ perspective. This new perspective is theoretically grounded in two new approaches to online consumer behaviour: the web-based communication exposure and internal psychological behavioural processes approaches; as well as the integration of various theoretical perspectives, approaches, theories and models that address fragments of offline and online consumer behaviour. The research problem is to address the existing limited and fragmented approaches, because existing purchasing perspectives arguably do not provide adequate theoretical criteria to explain online consumer behaviour during interactive information-seeking and consumption activities. Hence, the main aim of this article is to propose new theoretical criteria for online consumer behaviour to address these shortcomings.     

Media–state relations in Burundi: Overview of a post-traumatic media ecology

Through an analysis of the relations between the state and the media in Burundi, this article aims to problematise these actors’ interactions within a context characterised by an asymmetry of power in favour of political authorities and some leeway enjoyed by the media. Through a review of a corpus constituted of scientific literature, reports documenting the situation of press freedom in the country, and newspaper articles, the present article shows that the legal framework governing media activity is rather protective of press freedom, despite some recent setbacks. Under this protective media context, the state uses a variety of devious means to strengthen its grip on the media sector and on journalists. The media, for their part, are obliged to manoeuvre in a post-traumatic context where issues of security have a strong public legitimacy. The article shows that in order to understand relations between the Burundian state and the media, it is necessary to place them in an asymmetrical power context where both face constraints and enjoy spaces of tactical intervention.